Copywriting frameworks help you to present the message you’re trying to tell your customers in a form that’s as persuasive as possible.
Convincing your customers to buy your product is the main goal of every marketing task and writing copy is no different.
Copies are the powerful tool of any promotional activity of your product and company as it represents your brand. However, just maintaining your brand’s tone is not enough, especially if it’s not persuasive enough to convince your customers to convert and actually purchase your product.
To make sure each sentence you write is focused to get your customers to buy, you need to follow copywriting frameworks. A lot of copywriting frameworks have been developed over the years. In this blog, we have talked about 7 of the best copywriting formulas you can follow for better conversion with examples so you get a better understanding.
What is a Copywriting framework?
Copywriting framework represents a well-structured and precise process of writing copy with multiple steps designed to influence the consumer’s mindset to buy your product or convert. Usually, a copywriting framework is a step-by-step guide that copywriters use to write copies while keeping various factors that may impact a customer’s decision to buy your product successfully.
Converting a targeted audience to become your customer is a task easier said than done. One needs to keep many things in mind while writing a copy which can become a rather tough and overwhelming task. A copywriting framework is what makes the copywriting task less stressful by providing a format that helps you to apply multiple factors in your copy.
👉👉 Copywriting vs Content Writing: What are the Differences?
Why use a copywriting framework?
Writing copies without a framework can be done but that’s not the most efficient way. You should use a copywriting framework because it’s the best and most efficient way of writing copies that brings in results. Here are some advantages of using copywriting formulas:
- Know exactly what to write and how to write
- Following a framework helps to main consistency
- Captivate and persuade readers
- Write copies much faster
- Boost conversion rates
7 Top proven and popular copywriting frameworks
Now that you know what copywriting frameworks are and the importance of using a framework while writing copy, let’s have a look at the top most popular copywriting frameworks with examples:
AIDA is one of the most popular copywriting frameworks out there that consists of 4 steps; Attention, Interest, Desire, and Action. This framework helps you to come up with copies that let users through all the steps from knowing your product to finally purchasing it. Let’s have a look at the four steps of copywriting framework AIDA:
Attention: The first step is to let people know about your product and service. You need to grab people’s attention towards your product by hooking them up with a catchy line.
Interest: Here you need to provide information about products that users find interesting so they want to know more about your product. The information should be crisp and clear.
Desire: This is the step where users will grow and desire to purchase your product. So, this is where you will let people know how your very product/service can solve their problems or benefit them.
Action: In this last stage, you encourage users to buy their product by giving them discounts or simply telling them what to do to purchase the product.
Example of AIDA copywriting framework:
✅ Attention: Are you struggling to lose weight despite a strict diet?
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👉👉 How to apply AIDA in writing
2. PAS (Problem, Agitate, and Solution)
Copywriting framework PAS is another highly effective framework that stands for Problem, Agitate, and Solution. This framework works in three steps as mentioned before. The steps are designed to make the audience realize the problems they are facing and how your product can solve them. Here are the steps of PAS:
Problem: Here you need to highlight the problem that your audience is facing. Remember! You need to highlight the pain points of your potential buyers that your product/service can solve.
Agitate: Next, you need to focus on how troublesome life can be if you don’t solve the problem they are facing. Basically agitate them to desperately look for an immediate solution.
Solution: In this stage, you will show how your product can solve its problems with efficiency.
Example of PAS copywriting framework:
✅ Problem: Can’t do without tea but are lactose intolerant?
✅ Agitate: While milk tea tastes yummy, it can lead to gas, bloating, and even diarrhea in the worst-case scenario for people with lactose intolerance. But without tea, it’s hard to get your day started, right?
✅ Solution: Switch to almond milk to enjoy tea without any bloating or health issues. Almond milk is lactose-free. Start your day with tea made of almond milk, not gas!
3. Before After Bridge (BAB)
BAB stands for Before After Bridge. The best way to sell your audience something is to show them how your product can solve their problem. This is exactly what the BAB copywriting framework aims to do. BAB stand. Here are the stages of the BAB framework:
Before: This step describes a world where a user is facing a certain problem and how the problem is making his life difficult.
After: Here is shown a scenario where the problem is solved and customers don’t have to worry about the problem anymore
Bridge: In the final stage, it depicts how your product is the bridge that can solve the problem the user is facing and help users get to the other side of the world without that problem.
Example of BAB copywriting framework:
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FAB stands for Feature, Advantage, and Benefits. This is another effective framework to get the user’s attention to your product. This formula highlights your product’s features and the advantages of using your product so you can easily convince customers to purchase your product. Here are the steps of FAB :
Features: In the first step, you are supposed to talk about your product or service. For example, what the product is about or what service you offer are basically important features of your product/service.
Advantages: Here you will highlight the advantages of using your product. For example; how your product/service can solve a customer’s problem. Also, highlight the other ways your product can help the users.
Benefits: Now tell the customers what’s in it for the customers and what will customers gain from this. Basically why choosing your product and service would be a decision worth taking.
Example of FAB copywriting framework:
✅ Features: An AI-based WordPress plugin that offers 30+ templates to write copy and content.
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👉👉How to write a complete blog post using GetGenie AI
5. 4 P’s
Another persuasive copywriting framework is the 4 P’s. The 4 P’s stand for Promise, Picture, Proof, and Push. This is different from the 4 P’s of marketing. Along with copywriting, this framework works great with audio and video as well.
Picture: First, you need to create a picture of the problem your users are facing or something that they aspire to become or to have.
Promise: This is the first step where you hook up your audience and you do it by making a promise. A promise to help them get rid of their problem or have them achieve what they aspire to.
Proof: In this stage, you need to back up your promise with proof to gain the customer’s trust.
Push: Push though sounds a little negative but it’s an important step of 4 P’s copywriting framework where you encourage the audience to take action.
Example of 4 P’s copywriting framework:
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The PASTOR is a copywriting framework that helps you to write strong, persuasive copy which stimulates your customer’s mindset about your product and buys them. PASTOR stands for Problem, Amplify, Solution, Transformation, Offer, and Response. Let’s have look at what each stage means:
Problem: Address the problem you plan to solve with your product. You need to think from the user’s point of view so they can relate to the problem better.
Amplify: After you mention the problem, try to highlight how not solving the problem is a big mistake and how much trouble a client is facing due to the problem. In short, amplify the problem you initially talked about.
Solution: Now comes the solution, here you will describe how you plan to solve the problem to make your customer’s life easy.
Transformation: Focus on telling stories about how you solved similar problems to other client problems. This way clients will have more reasons to trust you.
Offer: In this step, you will describe the service/product you are offering to them because by this stage they would be interested in the solution you plan to offer them.
Response: In the last stage, you will tell them about steps they can take to use/purchase your service/product to solve the issue they are facing.
Example of PASTOR copywriting framework:
✅ Problem: Struggling to expand your content marketing strategy because you lack manpower?
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✅Transformation: GetGenie has helped hundreds of content managers to publish quality plagiarism-free content with minimal effort as it produces content within minutes. All you have to do is provide a few inputs.
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QUEST stands for Qualify, Understand, Educate, Stimulate, and Transition. Let’s get to know what each of these represents:
Qualify: Writers can qualify the audience, or describe their target demographic. This way, they are pointing out readers who may need to buy a certain product or service.
Understand: In this step, writers practice empathy and compassion to try to convey that they understand the experience of their target audience.
Educate: At this point, writers educate the reader on a solution to a problem they may be experiencing.
Stimulate: Writers can try to stimulate the reader by engaging them with powerful words and distinctive brand identity. They can use colors and graphics in tandem with their copy to improve its aesthetic.
Transition: Writers should eventually “transition” the reader or encourage them to become a customer. A common method of doing this is including a link to a product description where a customer can buy it.
Example of QUEST copywriting framework:
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I hope the explanation and example of each copywriting framework have made it rather clear to you the importance of using a such framework.
But you need to keep in mind, you shouldn’t just follow any random copywriting framework, before choosing a framework you need to consider your product/niche and your audience. If you choose the right framework for your niche, then you would be on your way to achieving a boost in your sales.
If you have any questions regarding any of the frameworks listed below or want us to add any favorite framework of yours, do let us know in the comment box.