Copywriting is a game where you must play hard and experiment with new ideas. You can use different buzz words while writing the copies and see the outcome. Or, you can make an emotional connection with your audience.
The good thing is that some proven copywriting models work great for almost any kind of target audience — PAS (Problem, Agitate, Solution) is one of them.
If you have heard the term for the first time, you might wonder if the PAS copywriting formula works! Especially if you have failed by trying different copywriting recipes before.
This blog post will make you comfortable by providing a deep analysis of the framework and how to apply it for copywriting.
What is the PAS copywriting formula?
Before we take a step further into the details, let it be clear what the PAS model for copywriting is! You already know the elaboration — Problem, Agitate, Solution. Here the problem means, you will have to address the user’s pain point at the beginning of the copy. For instance, if you are promoting an email marketing software, you can discuss the issue of emails going to the spam folder.
Next, you can “agitate” the user by saying how many opportunities he misses with his products just because the emails are not going directly to the inbox. You can also show some stats and estimations regarding the email sending failure rate.
Finally, in the solution step, you can discuss your product and the value it may add. Make the user confident that you have developed revolutionary email marketing software that guarantees a 100% success rate of email deliverability.
You can’t directly promote your products when you are targeting people from the top of the sales funnel. So in the first stage, it is always better to send cold emails and nurture the audience to promote products in the future. But the PAS formula works great when the customer is in the middle of the bottom of the sales funnel.
How Does the PAS Formula Work in Copywriting?
The question is, does the PAS formula work for copywriting, and is the result guaranteed? The short answer is, yes, the PAS formula works very well if appropriately applied in the copies.
So, why does the PAS formula work, and why is it so popular among copywriters? Compared to other copywriting formulas like AIDA, BAB, and ACCA, the PAS formula sometimes works better by directly hitting the customers’ pain point. Also, instead of making a story regarding the product, the PAS formula rapidly talks about solutions.
Where does the PAS formula fit most?
Before you apply any copywriting model, you need to understand that there is nothing like one fit for all. You need to apply the formulas wisely based on the context and the platform. Similarly, the PAS formula works for mostly short copies. If your marketing plan demands long content, PAS probably won’t be the best solution.
When I am saying short copies, it could be social media posts, short email copies, and similar methods. But if you want to create a storyline to attract your audience and sell your product, it is better to use some other copywriting methods like BAB, AIDA, etc.
How do you write copies following the PAS model?
It might sound easy to follow the PAS formula for copywriting. Understanding the model might be easy, but applying it appropriately in copywriting could be challenging initially. So, before you start writing a copy, you must be clear about your goal and how you will approach your audience.
The first step is finding the problem. While trying to identify it, focus on the exact issue the audience might be struggling with. It shouldn’t be something in between steps to do a thing.
In the Agitate step, think of yourself as the reader for whom you are writing the copy. Thinking like an audience will give you the chance to provide the solution accordingly.
In the solution step, describe the benefits of the products like no one can. You need to make your audience believe that the product you are offering is the best for that particular problem.
Some PAS copywriting examples
If you are wondering what the PAS formula is and what the formula looks like, here are some PAS copywriting examples. Here, I have shown two different cases and how copywriting should be.
The first example is with the ElementsKit, which is an Elementor addon.
Problem: You want to use Elementor, but you need more features and options.
Agitate: You don’t want to be limited by Elementor’s default features.
Solution: ElementsKit is the perfect solution for those who want to use Elementor but need more features and options. With ElementsKit, you’ll have access to a wide range of additional features that will make your work with Elementor even more efficient and enjoyable.
The next example is Mailchimp, which is a marketing tool mostly known for email marketing.
Problem: Trying to keep track of all your marketing efforts and wondering how effective they are?
Agitate: You’re spending so much time on marketing, but you’re not sure if it’s actually doing anything.
Solution: Mailchimp is the perfect solution for keeping track of your marketing efforts and understanding their effectiveness. With Mailchimp, you can easily automate your marketing tasks — freeing up your time to focus on other important things.
Why does the PAS formula work?
Compared to most of the popular copywriting models, PAS copywriting works best due to its way of convincing the customer. Customers don’t like to read a long discussion about the problem. Instead, they want to know how the product is going to make their life easier.
When the copy is written by following the PAS copywriting formula, it says the gist of a problem and provides an instant solution that customers like. That’s the way it is and how it works.
How to write a PAS model copy in five minutes?
As I mentioned earlier, applying the PAS model for copies could be tricky — at least in the beginning. But what about you just give a context and the topic for the copy, and you get it done within five minutes? Yes, it is possible when using the best AI writing assistant GetGenie.
GetGenie offers various copywriting templates that help to write content within minutes. Writing blocks won’t be a challenge anymore. It is too simple to get it done with the help of GetGenie. Just install GetGenie AI and activate your license, and you are all set to use the fantastic features.
Now go to your WordPress dashboard > GetGenie > Choose AI writing. Now you will see all the available templates. Choose the Problem, Agitate, Solution (PAS) template. It will redirect you to the template.
Now give the product name in the Product name field, and in the following field, provide the product description so that the AI assistant can understand the context. In the next step, set the limit for outputs.
Here, you can set how many outputs you want to get at once. For instance, you can select the limit as two to compare them and come up with a furnished version. Finally, hit the write button, and you will get outputs within a few seconds.
Remember that AI assistants are meant to assist you in the process. Therefore, you should never directly use any AI-generated content. So, after getting the copies from the GetGenie AI assistant, you should check the outputs, merge them with the ideas, and develop something more efficient.
The GetGenie AI writing assistant uses the advanced language model to provide the writing output. So, you won’t have to put much effort into the writing process. You are good to go with a bit of human touch to the copies.
After going through the whole discussion, now you know that PAS copywriting formula works. Take help from the best AI writing assistant GetGenie and save time on copywriting. Once you generate the content, do some manual editing to the write-up, make it more engaging, and get more sales!