You cannot deny the power of AI generated content in content marketing nowadays. Should you rely 100% on AI content generators? Or do you need to humanize AI content before publishing it?
It doesn’t matter whether the content is written by an AI tool or a human as long as it is user-friendly and search engine friendly. It is all about fulfilling the searcher’s search intent.
In this blog, we are going to discuss AI generated content and its future in depth.
Why is it important to humanize AI content?
As the question asked earlier, you should humanize an AI written content or not, you will get the answer yourself.
But the very basic thing is, when content is written, it should sound like it is written by a human. No one will bother to read a machine-written content that doesn’t make any sense.
So, it is true that you need to humanize AI-generated content before it goes live. Here are the facts that will explain better why it is important.
Meet the user demand
First of all, while writing a piece of content, it should be for the readers, not the search engine.
There is no point in ranking content on the first page that doesn’t satisfy users. You will surely lose the ranking after a few days.
On the other hand, if you didn’t do any optimization for search engines while writing but have fulfilled the search intent, you will get better results. Search engines will give a better ranking for sure.
For instance, if a user is looking for some SEO tips for his blog, he is looking for authentic information from someone expert, not some random thoughts about the topic. If you do so, you will hardly get any traffic. The bounce rate will increase, and the ultimate result will be zero.
But if you humanize the written content by giving input from your end, the scenario will be different. While doing the manual editing, it will show what is missing in the content. It becomes easy to analyze the content as a reader, and that’s how you will improve the content.
AI is not 100% perfect yet
Till now, so many AI tools have been launched in the market and each one comes with a variety of features. Unfortunately, AI content writers are still not perfect. Though GetGenie AI and some other tools provide great content, still, you will find there are some information gaps.
Now you might ask why would you use AI tools for writing content then! Well, AI is still a machine that works based on the user’s command. While giving the context and other information for a section of content, users may miss some points. As a result, the generated content won’t be perfect.
So, you need to make it perfect by humanizing it. While delivering the content, AI tools won’t be able to judge if a piece of information is 100% authentic or not. You need to audit this while making it more like human-written content.
Makes the content more search engine friendly
If you are generating the content only for paid marketing purposes, you might get some flexibility. But for organic results, you must get favor from search engines. Even if you are doing paid marketing, why would you want to miss the benefit of organic traffic?
For all these things, you will have to obey the rules and policies of search engines. The giant search engine Google has webmaster guidelines that the creators need to ensure in their content.
Unfortunately, AI tools can’t understand the rules and regulations of search engines. It might optimize the content for search engines, still, there is a big chance of missing some factors. Humanizing the content will help to overcome the issues. In fact, google advocate John Muller recently tweeted that google doesn’t want AI-generated jargon content.
If you humanize all your content, you will be ahead of your competitors who are also using AI tools.
Brings better conversion
If you are blogging for business or writing business emails, you need to consider conversion along with getting ranked on the SERP. It is essential to perform conversion rate optimization for blog posts. Relying entirely only on AI writing tools won’t be a good idea in terms of conversion.
Artificial Intelligence writers could miss the emotion at some points that you shouldn’t miss for better conversion. Humanizing the content means adding emotion to the write-up. This helps to connect with the audience emotionally which helps to build relationships. At the same time, it will boost the conversion.
How to humanize AI content in 7 steps
So, you want to humanize your content for better results, right? If you randomly go through your content, that won’t help much. You need to create a strategy to get the most out of your content.
However, no need to be worried! The following steps will help you to reach your goal with less effort.
Step 1: Choose the right tools for content generation
When someone says AI writing tool, we used to think of a tool that writes itself on a given topic. Though the process of generating content is the same for almost all the AI tools, they don’t use the same algorithm to generate the write-ups.
Currently, the most popular language model is GPT-3 technology. But not every tool uses it. If you go through the available options, you will find a variety of models.
You will find GPT-3 models, customized algorithms, hybrid models, and more. It’s your decision what kind of technology best suits you.
Choosing the right AI tool will help you in time management and conversion rate optimization. A high-end writing tool gives better output based on the user’s command. It becomes easy to humanize such content.
If you have doubts about the features of different tools, try them out and compare the results.
Step 2: Create a unique content strategy
There is a common misconception that AI writer tools can create content just with the given keyword. In one sense, yes, it is true! But content that is generated only based on keywords won’t perform better. You should always make your own strategy while generating content.
Making a unique strategy before generating the content with an AI tool will help you to get better results. Instead of relying only on the tool for the content formatting, you can give your own input.
For instance, you can check the competitors’ posts before generating the content. Then find out the content gap and keyword gaps. This will help to build a unique strategy. The good thing is, if you are using the GetGenie AI for writing, you can get the SEO data instantly within your site’s dashboard.
Step 3: Give the context for writing properly
When you are writing new content for your site or a client, you get some instructions for the write-up, right? Having the instructions in mind helps to write better. The same goes for AI writing tools. Without the proper context, AI tools won’t give a good result.
Most popular AI writing tools come with a field where you can give the instructions and context. When giving the context for the blog, make it unique and detailed. A precise content for a post can change the entire game. You will suddenly find that your AI tool is writing better than before.
So, what kind of context should I give? Well, you should consider the user demand and the search intent. That’s the way you can humanize more pieces of content.
Step 4: Spend more time on editing
Editing content is painful. But you need to spend enough time on the editing part. Like human-written content, AI generated content also requires good effort to give the right shape to the content.
While editing the content, read the generated content like you are the audience for this post. It will help to point out the errors. In the first step, just mark the errors you just discovered in the content. Next, go through the errors and edit them.
Also, editing manually the content will give you the chance to check the data’s authenticity. In-depth editing will make the content so good that no one even doubts that the content is generated by an AI tool.
Step 5: Optimize the content for search engine
Search engines have certain guidelines for webmasters, right? You know what, If you maintain all the guidelines for search engines, your content will become more user-friendly. It means you will humanize the content more efficiently.
However, you don’t have to go through all the parameters for ranking better, but you can at least go to the primary ones.
Let me give you a tip. When using the GetGenie AI tool, do explore the SEO feature of the plugin. It will reduce your effort for the optimization task.
Step 6: Maintain brand’s tone consistency
Every brand has its own tone. It is essential to maintain the brand’s tone consistency while publishing new content on the site. It could be challenging to maintain the brand’s tone while generating the content with AI.
You should go for some manual input after generating the content. Also, feed the AI tool with the brand’s information. It will gradually pick up the tone you are wishing for.
Step 7: Do A/B testing
Did you use an AI writing tool, published it on the blog, and got no results? Well, you are not the only one. So many people are trying to crack the way of generating content with AI tools that rank better in the SERP.
First of all, there is no ready formula or recipe that works for all. At the end of the day, AI writing tools are just your writing assistant. It is not an automated thing that can generate high-end content without any input from the user end.
To overcome the riddles, you need to perform A/B testing. While editing to humanize AI content, try to come up with new ideas. Testing more will help you stay ahead of all others.
So, now you know how to humanize AI content. It is time to take action. Follow the above steps to get better results. Remember that AI tools are not for generating entire content from scratch. It will always require some expert input.
On top of everything, it is essential to choose the right AI writing tool. Make sure the tool is using the latest language model for generating content.