Oftentimes, marketers fail to fetch prospective outcomes through their email marketing campaigns. High bounce rates, low engagement, overly low conversion, etc. result in these failed campaigns. But you can’t afford to let your investment go to waste.
This is where AI comes into play as it can plug the gap in your email marketing campaign to a great extent. Consequently, bounce rates will drop, and engagement as well as conversion will mount.
So, the question surfaces right away in the mind, how to empower email marketing with AI? That’s exactly what I will deal with in this write-up.
- Why Avail of AI in Email Marketing:
- How to Empower Email Marketing with AI:
- Generate Ideas for your Email Campaign:
- Ease your Audience Segmentation and Personalization:
- Write a Killer Subject Line:
- Generate Email Copies:
- Avail AI for Product Recommendation:
- Create Several Versions of CTA:
- Get Images Designed for Your Email:
- Don't Forget to Proofread your Email:
- Don't Brush Aside Email Marketing Automation:
- Back to You:
Why Avail of AI in Email Marketing:
AI can serve a bounty of benefits in email marketing. All you as an email marketer need is to have adequate knowledge about the AI email marketing tools. You should know which AI tools will yield the optimal outcome for your email marketing campaigns.
Let’s have a glimpse at some of the core benefits of AI in email marketing —
- Scrapes a large set of user data from relevant platforms
- Enables you to do targeted marketing by predicting future user actions
- Offers personalization based on preferences, behavior patterns, past actions, routines, etc.
- Optimizes email programs in ways like altering send time, suggesting subject lines, etc.
- Makes your entire email marketing campaign automated
- Multiplies your business revenue in no time
- Minimizes your overall marketing cost
- Provides precise user data from relevant sources
- Saves valuable time and scales up efficiency
How to Empower Email Marketing with AI:
Most marketers feel immense comfort in dispatching personalized emails to their leads and prospects. And it’s not just about comfort, seasoned marketers with their email marketing skills have generated positive output umpteen times too.
What if I say that you can streamline your email marketing process further and derive multiple times better results? Yeah, with the emergence of AI, things have gotten much easier for email marketers. Let’s dive deep into the ways you can embrace to enhance your email marketing with AI.
Generate Ideas for your Email Campaign:
Ideation is a prerequisite before sending emails to your prospects. By leveraging AI tools, you can generate quick and smashing ideas for your email campaign. Just make use of a top-grade AI email marketing tool to generate exciting ideas for your email workflow.
I took advantage of GenieChat to generate weekly email newsletter ideas to promote GetGenie. And GenieChat provided me with some value-rich ideas that can really pack a punch. Take a quick look at the ideas and suggestions generated by GenieChat below –
Apart from that, you can also ask your AI tool to generate an email sequence for your email marketing campaign.
Ease your Audience Segmentation and Personalization:
All your leads and prospects don’t have the same interest. That means you must individualize your email depending on the user’s behavior and interest. This is where audience segmentation comes in. And that’s what you can do effortlessly by embracing AI email marketing tools.
Your prospects must have provided their key info while filling up forms or subscribing to your newsletter. AI tools will collect audience data from your CMS system and website to tailor personalized emails, thereby capturing the reader’s mind.
Machine learning with its algorithm has the ability to identify the most promising segment in your data. This helps you to pick up which audience segment you should target the most to generate maximum sales and revenues.
Write a Killer Subject Line:
Your email subject line dictates the extent of engagement your email will receive. This is because a striking subject line improves the open rate of an email. And only if the audience opens your email, will they intend to read your email, scaling up the chances of engagement.
Be inclined to utilize peachy AI content tools like GetGenie, Jasper, Writesonic, etc. to generate compelling and convincing email subject lines.
Generate Email Copies:
Done with planning and sequencing. Now, it’s time to write email copies for your campaign. AI can assist you in generating top-quality email copies at a blazing-fast pace. So, don’t hesitate to avail yourself of AI marketing tools to generate email copies for your campaign.
I asked GenieChat to generate an email copy highlighting GetGenie’s USP, key features, and paid plans. Below is the result generated by GenieChat in response to my prompt.
Avail AI for Product Recommendation:
Oftentimes, online store visitors check products and leave stores without purchasing products. This happens even in the service industry; visitors may visit online travel agency sites, check flight listings, and exit the website without booking flight tickets.
Email marketing via AI can work magnificently in these cases. You can leverage artificial intelligence to keep track of this type of visit as AI will instantly dispatch a reminder email to these visitors with relevant details. This email will influence them to complete the purchase or booking.
Depending on their behavior and approach to the email, you can get hold of which visitors are convertible and worth sticking to.
Create Several Versions of CTA:
By far, you are nearly done with email copywriting but not done entirely. You need to add a CTA toward the end of your email copy. AI content tools can do the job easily for you. And the best part is that you can get multiple versions of CTA through these AI tools.
This will not only let you run A/B testing of your CTA but also provide you with multiple options of CTA to choose from. Once AI creates CTAs for you, your job is just to pick the most compelling CTA to convert the prospects.
Get Images Designed for Your Email:
You aren’t done yet! Yeah, your email copy isn’t just all about text. You have to inject catchy and crisp images with your email copy. In fact, graphics and images carry plenty of weight to hook leads and prospects.
An array of AI tools exist online that convert text to images in a matter of seconds or minutes. All you have to do is input your image description in the specified field and the AI tool will take care of the rest. Make sure to provide relevant text in relation to your email copy to snag an imposing image.
Don’t Forget to Proofread your Email:
With AI, you have generated both text and images. Before selecting them, you might have checked their relevance and accuracy too. But don’t forget to go over and proofread your entire email toward the end before sending it to your lead and prospect.
To make your job easier, you can take assistance from AI tools like Grammarly. This popular tool will not only point out your grammatical and spelling mistakes but also provide you with an idea about the clarity, tone, and intent of your email copy.
Don’t Brush Aside Email Marketing Automation:
After identifying your leads and prospects, there will be a number of occasions when you have to send them a wealth of emails. Writing these emails manually is time-consuming and sometimes, you can’t even handle the email volume due to a larger group.
The best is to take advantage of an AI tool to automate your email marketing. That means your AI tool will send emails to your audience when required. The email can be for encouraging them to reorder products or let them know about low inventory and plummy discounts.
An automated email can also be sent if a subscriber seemingly loses interest in your business with a re-engagement email. When potential clients take actions like signing up for forms, subscribing to newsletters, downloading a lead magnet, adding products to the cart, etc. an automated email can reach out to them.
Back to You:
In email marketing, dozens of tasks exist that are time-consuming if done manually. Some of them are sickening as well. But they carry a lot of weight to make your email marketing campaign work out. This is where you need the touch of artificial intelligence.
No matter whether it’s segmentation, personalization, customer behavior analysis, or even cleaning up outdated email list contacts, AI automation can execute all of them in a flash. Your job is just to keep track of all these actions and add a human touch when necessary.
So, are you up to reap the perks of AI tools for your next email marketing campaign? Out of the many AI marketing tools available, GetGenie can do a wonderful job for you. With its GenieChat and Genie Mode features along with 37+ templates, you can rest assured to nail your email marketing campaign.