AI in email writing and marketing! Sounds exciting, right? Ever imagined that one day AI will execute email writing and marketing? Yeah, now it’s no longer an imagination, rather reality. AI in email marketing as well as in email writing now.
You will be elated to know that AI has already stepped into the writing and marketing job to a great extent. This doesn’t imply that AI can swap human writers and marketers but at least it does reflect that AI can be a perfect ally of human writers and marketers.
When I state writing, it can refer to multiple types of writing, right? Content writing, copywriting, social media post writing, story writing, blog writing, email writing, and so forth. And the good news is that AI has command over all types of writing.
However, in this particular post, I would primarily dilate upon the impact AI is having on email writing and marketing process. So, it’s AI in email marketing and writing. You will come to know how your email writing and marketing can get a boost with the intervention of AI. So, let’s get in…
How does AI Level up Email Writing
Email writing is an age-old method of communicating with people. Even though email is used for a variety of purposes, the maximum use-case of this mode comes mainly in the business sector. And the necessity of AI technology usage also picks up in writing business emails.
You know why? It’s because businesses always hunt for ways to improve efficiency. They crave to invest less money as well as time and get better productivity in return. Artificial intelligence has the magic and charm to power up email writing.
How to write website content with AI content writers?
Let’s take a look at some of the core email writing tasks that AI maneuvers and streamlines email writing process-
Creates a Striking Email Opener:
When prospects or clients open emails, the first thing they go through is the subject line and email opener. That’s why it’s key to hook the target audience with your email openers. AI writers can produce mesmerizing email openers.
GetGenie.AI is an AI content assistant boasting email writing features. If you provide a brief context on the topic, GetGenie will create a spellbinding email opener for you.
Produces a Personalized Email:
Different people take different actions after visiting a website. So, it’s not a good idea to reach out to all with the same email message. In fact, depending on each visitor’s action on the website, your email should be dispatched to them.
That means all the recipients should receive personalized emails. AI has the power to integrate information about all the targeted people from different sources on the Internet. And then, it can toss off personalized emails based on each individual’s business email address and social media profiles.
Acts as a Reminder:
Writing an email isn’t just about writing few words and sending to your targeted audience. It’s way more than that. Oftentimes, you may require to add attachments to your mail that you may forget. An AI assistant can remind you to add attachments if your mail contains words like “attach” or attachment.
Likewise, if you are sending cold emails to certain people, you may require to follow up with them. An AI writer can do the job pretty well for you.
Perfects your Email Copy:
An email copy can contain grammatical and structural errors. Not necessary that these are the results of someone’s sloppy writing. Rather, it’s natural to have these errors and you can no doubt fix them. But why spend time on something that AI can do in a matter of seconds.
Once artificial intelligence scans and fixes the errors, you can just skim through the email to make sure the content is error-free.
When businesses receive emails from clients, different clients have different intent to send emails. Many times, it takes you to rack your brains to comprehend their message. Artificial intelligence can come to a great help here as it can perceive the user intent in a snap.
Based on the user intent assessment, the messages can be classified and prioritized. After that, emails can be forwarded to the right people without any hassle.
How does AI Power up Email Marketing:
One of the stats of Statista reveals, marketers in the United States who were using AI for e-mail personalization said their revenue increased by 41 percent, and CTR was higher by 13.44 percent.
So, this single stats is sufficient to prove how AI in email marketing can fuel business growth. The conspicuous aspect of AI in email marketing is its efficiency with positive output. Let’s have a glimpse how AI in email marketing can supercharge your overall marketing campaign.
Assists in Avoiding Trial and Error:
As an email marketer, you are likely to experiment and analyze data to send emails to your prospects and clients. By trying different methods, you try to figure out the optimal time to send emails. What AI does in this case is something notable.
It gathers data from the earlier campaigns and sends emails at the optimal time to every targeted individual. That means AI sends emails exactly when the customers would love to open emails. And the good thing is that major companies nowadays are leveraging AI to cash in the benefits it offers in email marketing.
Automation of Superfluous processes:
Automation isn’t just limited to sending personalized emails at the optimal time. There are a number of other redundant processes where automation can bring plenty of benefits. For example, to write and build stages of email newsletters, AI can come to a great benefit.
AI has the power to analyze data and compile email body, relevant images, as well as curated links to make an email campaign successful and fruitful. When AI can speed up these superfluous tasks and processes, it’s wise to let AI handle these, right?
Optimization of Email Outreach:
Outreach is key to achieving email marketing success. But your outreach campaign should go in a streamlined process. This is where AI technology comes into play as it can break your campaign into scores of sub-campaigns using historical data.
Then, it restructures these campaigns and sends targeted emails to maximize the inbox delivery. Apart from that, AI-powered technology can keep database updated by eliminating out-of-date contacts and modifying job titles, phone numbers, etc. automatically.
Prepares Smart Newsletters:
In order to provide with the regular news and updates of your business, there isn’t any alternative to sending newsletters. With AI technology, you can send smart newsletters to your targeted audience. Wondering how smart newsletter works?
Smart newsletters are basically automated hyper-personalized emails containing curated content that cater to every targeted audience individually. The notable aspect of this type of newsletter is it scales up subscriber engagement significantly.
One of the robust characteristics of AI is pattern recognition. If you provide AI with some successful sales messages, it can identify the patterns of these messages. Right after that, it can compare these messages with your email copy and offer killer suggestions to drive and boost engagement.
If you are wondering which AI assistant can be your right pick to boost engagement, look no further than one and only GetGenie.AI.
So, what’s your thought on AI in email marketing? No doubt, AI is continuously on the move. With the passage of time, AI is leaving its mark in almost all the sectors. Let it be software, education, entertainment, marketing, or, human resource, all these sectors are having a positive impact by AI.
With no surprise, content writing also got leveled up with the power of AI. Whether it’s a blog writing, copywriting, social media post writing, or email writing, AI has taken all these types of writing to the next level.
When it comes to AI in email marketing, it’s always useful and fruitful. AI can pick up patterns from previous email marketing campaigns, humanize email content, and finally deliver emails to the respective audience at an optimal time.
When it comes to AI in email marketing, GetGenie.AI can be a breathtaking tool that you can utilize to cash in multiple email marketing benefits. It will not only help you to provide your audience with personalized experience but also predict user behavior along with the actions your should take.