How to Write Product Description That Converts (10 Useful Tips and Tricks)

A well-researched product description not only educates your customers but also convinces them to buy products from you. To generate such product descriptions, you need to follow various tips and tricks. Don’t know what are those. No worries, here we will guide you on how to write product description that can bring sales.

Apart from this, we will also discuss the best WordPress AI writing assistant plugin that is capable of generating winning descriptions for your products. So, without further ado, let’s get started with how to write product description with useful tips and tricks.

How does a product description help you convert?

A product description is an in-depth analysis of a product that includes its features, color, structure, and every small and big detail. Adding a product description guides your audience more than an image. Because sometimes, images fail to provide the actual idea of a product.

For example, products can look different than their images such as the color of a product can vary in the image due to the light. As a result, after getting the product, customers won’t be happy because of getting the wrong colored products. Therefore, it brings a long-term effect on your company, brand, and business.

Moreover, there are lots of other benefits of using a product description. Have a look at those:

• It maximizes the customer’s satisfaction by delivering the right product.
• Product descriptions will add credibility to your business.
• Adding a product description is not only beneficial for your brand but also SEO as well.
• This product description gains the trust of your customers.
• Because of increasing trust, your sales, revenue, and profits, the overall success will be multiplied.

So, these are the benefits of writing product descriptions. Now, how to write product description that actually converts? Let’s dive into the next section for finding out the top strategies for writing a product description.

10 strategies to write product description

Here, we have listed down the 10 best strategies for writing product descriptions that will be more conversion-friendly and bring positive results for any business:

Identify your ideal customer

The first and most important thing is identifying the target audience for your business. While doing business you need to specify everything – your audience, their problems, competitors, and so on. Finding the target audience is the most important among them.

Therefore, before writing product descriptions, fix your target audience and then write a copy accordingly. This will bring more effective product descriptions where you have a clear vision for whom you are writing your copy. That’s why write a product description after figuring out your audience.

Analyze the pain points of your target audience

Now after finding your target audience, you need to understand their pain points. Why have they come to you? What are the solutions that they are looking for? Analyze all these to make your offer more attractive.

Include solutions to all the pain points of your customers to write down the product description that sells. Hence, when your target audience will see that your product can give all the solutions they are looking for, they will consider buying your product.

Do keyword research for SEO

For any Search Engine content, you have to do keyword research and write copy with keywords accordingly. This will help your content to rank on search results. You might think why do you need to rank on the SERP when you are just writing a description for your product?

Actually, your customers don’t search for your brand in Search Engines. Rather they search for the product they are looking for in the search engine. That’s why you must rank on the SERP to reach out effectively to your audience. And without keywords, ranking is not possible. So, include keywords while writing copies for products.

Must find out the power words for your product

Every product has some powerful words through which they can do branding. Because these words describe the actual service of your products. Such as what types of products you are selling, what values they provide, and so on.

Because of these, select power words for your product and then proceed with writing your description by including these words.

List down all the features of your product

Now, here comes listing down the features of your product. You can’t memorize all the features and include them while writing product descriptions. There is a higher possibility that you will miss out on some important aspects of your brand or business.

So, you have to make sure not to drop any features at the time of writing product descriptions and the best way to do that is listing down all the features of the product.

Choose engaging headings and subtitles

Headings and subtitles are the most important part that your customers focus on before checking out the product description. Thus, you must include the solutions to your customer’s pain points in the headings and subtitles.

As a result, when they see that your product has the solution they are looking for, they will buy the product or service from you. That’s why, write headings or subtitles focusing on the pain points of your targeted audience.

Use short and informative paragraphs

A long paragraph decreases the readability of your customers whereas a short one can provide information very easily. Your product description should be understood by anyone. Don’t complicate it by using long and difficult sentences.

Besides, use paragraphs that are short yet very informative and easy to understand. This will increase the overall readability of your visitors. Moreover, doing this helps you to write a product description that sells. Therefore, proper communication will be held between you and your audience.

Select engaging videos and images

Videos and images help your audience see what your products or services will look like. However, sometimes, it fails to give the exact color idea of your product. But still, videos and images boost the engagement of your audience.

The reason is that it adds authenticity to your product and persuades your customers to buy the products or services. So, use this strategy to make your product description more conversion-friendly.

Add social proof to enhance the credibility of your product

Social proof can do things that you can never imagine. Before buying a product, customers always check the reviews or ratings of the users and if they get a positive review, then they buy it. So, while writing product descriptions, you should also consider adding ratings and badges to your products.

This gives your customers a clear idea that other users are happy and satisfied using your products or services.

Choose text for your CTAs wisely

CTAs are the main source of conversion. The texts of CTAs push your target audience to take action. So, you should choose these texts very carefully. Make it short and easy to read so that customers can easily click on that.

Besides, use the right color for your CTAs that grab the attention of your visitors. And, add necessary stylings to your CTAs.

How to write a product description for SEO with an AI writing assistant?

Now you can find AI writing assistants in WordPress because of the growing development of WordPress plugins. These plugins will let you generate any content including writing a product description. One of the best WordPress AI writing assistants is GetGenie AI.

It has a product description template to easily generate product descriptions in seconds. Besides, this will offer you multiple AI-generated product description examples from which you can choose a suitable one. Amazing, isn’t it? Have a look at how to write a product description for SEO using the GetGenie AI writing assistant:

First of all, go to the page where you want to add an AI-generated product description. Then click the “WRITE FOR ME” button and select the product description template.

Now, enter the product name and product brief to generate a description using this best description generator tool.

After that, select Language, Tone, Creativity, and Results. Finally, click the “WRITE” button. Then select an appropriate description by clicking the “+” icon from the AI-generated product description examples.

GetGenie also offers a SaaS version to generate product descriptions for non-WordPressians where you can enjoy all the templates in your browser without needing a WordPress website. To leverage it, log in to this URL and visit Playground.

This will take you to the Webview or the SaaS interface from where you can generate product descriptions following the same method described above.

Are you new to GetGenie AI? Didn’t hear about it before?
Learn everything about GetGenie AI from the following video:

Write conversion-friendly product description

So, use the above-mentioned 10 tactics to write a well-crafted description for your products. Besides, you can also use GetGenie AI, one of the best description generator tools to write a converting product description within a few seconds. Because you will get an allocated template for writing WordPress product descriptions that you have already learned how to use.

Using tactics to generate product descriptions might be time-consuming, but in the end, you will witness noteworthy growth in traffic as well as engagement.