No one would deny that AI is a game changer in terms of marketing. And performing SEO is becoming convenient with artificial intelligence.
So, how to do AI SEO and what should you expect? This blog post will answer all your queries. Also, you will get a list of tools that can smooth your journey with Ai.
Why AI in SEO?
Let me share some data that will help you to understand the scenario.
The popular AI SEO tool, GetGenie AI, was downloaded approximately 1,000 times per month in April 2023. And in December, it got downloaded 3,680 times. It is clear that people have more interest in AI SEO.
The same goes for a popular WordPress AI SEO plugin Rank Math. Number of downloads for this plugin doubled within a year.
Also, if you check Google Trends data, you will see that the trend for the term ‘AI SEO’ has been growing since the beginning of the year 2023.
These data indicate people are using advanced ways to stay ahead of the competitors. If you are not using AI right, you might struggle to stay in the game.
What should you expect?
Using AI for SEO might sound fancy, but it is not the only thing that will help you to rank.
So, you should minimize your expectation from artificial intelligence and should consider it as another weapon to speed up the process.
For instance, previously, we used to go through the Search Engine Result Pages (SERP) to analyze the competitors and find content gaps.
But now, you can do SERP analysis just with a single click. You can even compare your content with others to ensure you are providing better value than them.
So, you are saving time! And time is money!
But do AI tools guarantee results alone? No really. You still need to build your own strategy and play with different techniques for the best outcome.
Understanding AI SEO
Before you start performing SEO with AI, you should have a clear understanding of it.
AI SEO is not something that you can complete the entire search engine optimization process with some artificial intelligence models.
It is more about saving time and building strategies conveniently.
In each of these fields, you can use AI tools and save a lot of time.
If you have the knowledge of how SEO works but don’t have much time to perform it yourself, AI will be a blessing for you.
For example, you can get tons of untapped keywords with a single click using GetGenie Ai. The same goes for other fields I mentioned earlier.
Does it mean anyone can do SEO with AI?
Not at all! You must need to be good at SEO to perform AI SEO. Also, the result is not guaranteed just because you are using AI.
It is more about how you are using your tools and what strategy you are following.
AI SEO and Google Updates
Using artificial intelligence for your SEO campaign might sound very fascinating. But what about new core updates from Google?
Especially after the helpful content update, SEO guys are afraid to use AI tools for content.
Well, it is not about the Google updates or how the algorithms change. It is about what you are doing with your AI SEO tools. In most of my blogs related to AI, I suggest users to never solely depend on AI tools.
Consider the tools just as helping assistants. If everything goes right, you can expect to have a great result.
Let me give you an example.
Suppose you are doing a content gap analysis with an AI tool and it has given you different suggestions. You have filled your content with the information that your competitors are missing.
Do you think just doing that will give you results?
If you think so, I’m afraid, your website will get hurt. Because you are just depending on an artificial intelligence model. You should instead apply some unique methods and combine them with the AI suggestions to get the result.
The same goes for content optimization. Most AI tools give a content score feature that indicates the quality of your content.
Tools for AI SEO
As promised, here are the AI tools to perform SEO.
If you are looking for the best combo to write search engine ready content with AI and search engine optimization, GetGenie is the ultimate solution. The best part is that it alone can replace most of the AI SEO tools available in the market.
Surfer SEO is mainly developed to update content with targeted keywords. It mostly scrapes data from the SERP and suggests keywords to include in the content.
When you are publishing a content in WordPress, you want to ensure it is on-page optimized. Rank Math SEO helps to check the details and show a score based on the optimization.
It allows users to preset the target audience for writing content and gives the output based on it. However, the content quality is almost the same as other AI writing tools.
This plugin has been in the market for a long time and it works like Rank Math SEO. Based on different SEO factors, it gives signals to the users based on which users can make their decisions.
Content and AI SEO
Content marketing and SEO are closely relevant to each other.
If you want to get success in content marketing, there is no alternative to doing proper SEO to rank your content.
if you want to stay ahead of others, the best way is using the right AI tools.
Instead of writing content with a single click, if you go for customization in each step, the chance of getting a better rank will increase.
All these things require the right AI tool.
Google has already announced that if a piece of content fulfills users’ search intent, Google has no issues with AI-written content.
At GetGenie AI, we have all the features that you need to write SEO optimized content.
Not only that, while writing a content, you can check the content potential to be ranked on SERP from the content score.
Besides that, you will enjoy SERP analysis, customized content, Geniechat, and more.
Future trends in AI SEO
What we might see in the future? There are still rooms for AI in SEO. In the future, we might see some advanced tools that can build a unique search engine optimization strategy and learn from real time information.
For instance, I guess, there will be new features in OpenAI to feed real time data so that it can come up with better output.
So, whenever there is a new update in the SEO industry, AI tools will respond accordingly.
Though Google says links are not a strong signal anymore, the SERP says something different.
Moreover, we might see some of the tools offering link quality analysis and other stuff. Current tools will polish their features to give better results.
If you consider technical SEO and AI, it is hard to find a tool that has literally features to improve the website’s core web vital score. So, in future we might see tools that are developed to help in technical SEO.
How to stay ahead of competitors with AI SEO Do A/B testing
When you are using AI tools for SEO, your competitors won’t just sit and watch you play the game. They will come up with their own unique strategies with different AI tools. So, it is important to always stay one step ahead of your competitors.
You can do that with your own testing and implementation. For this, you should always do A/B testing.
When doing optimization according to the AI tools’ suggestions, make sure you are applying your own techniques as well. Don’t think a content will rank just because you are getting a high score.
Actually, there are several other factors that impact the ranking factor. The content needs to be helpful and it should provide better value than competitors.
Don’t stop building quality links. Quality links count as votes for your web pages. Getting high quality links from authoritative sources will help to speed up ranking a piece of content.
Frequently Asked Questions
Do you more queries regarding Ai SEO? Go through the following questions and answers.
Can you perform technical SEO with Ai?
Currently, we are not seeing such tools in the market. I assume it is hard for tools to identify how to find the issues and solve them.
Can SEO be replaced with AIi?
Not until now! It still requires human input to ensure that content or a webpage is properly optimized. AI can’t think creatively like humans, and that’s the point where we can confidently assert that SEO won’t be replaced by AI.
Is AI content SEO friendly?
It depends on the tools and your strategies. I recommend opting for customized content with AI that is helpful and provides better value for readers. Raw AI-generated content is not SEO-friendly.
Does Google accept AI-written content?
As long as the content is helpful for the readers and has all the information that a reader is looking for, there are no issues with Google’s guidelines.
AI SEO is the future, regardless of the industry. Utilizing tools for enhanced search engine optimization and experimenting with various methods is essential. It saves time compared to manual processes. If you possess extensive knowledge of SEO but lack the time to apply it, AI SEO tools could be your best weapon in the battle for rankings.