Untapped keywords are the cheat code of your SEO game. Because these keywords are easy to rank on and have the power to boost website visibility. Besides, this adds great value to your brand.
But, do you know how to find these untapped keywords?
Here we’ll reveal the 7 best tactics to find untapped keywords to elevate SEO results. Besides, you’ll also get to know a brief overview of these keywords and how they are beneficial for content-led growth.
What are untapped keywords?
Untapped keywords refer to those keywords that bring good SEO potential while ranking in search engines. These are mainly the keywords your competitors cover and rank for to maximize organic traffic and search results.
Importance of untapped keywords on content-led growth
Keywords are the means to feed search engines with basic ideas for your write-ups. Covering relevant low and high-competitive untapped keywords boosts content performance by making content available to a broader audience. These keywords are also helpful in outranking your competitors and mounting organic traffic.
Apart from these, untapped keywords play pivotal roles in multiplying SEO efforts. Let’s explore the other benefits of having untapped keywords in content:
- It cuts down the risk of facing sudden traffic drops.
- Untapped keywords make content relevant to user queries.
- These allow you to mark down LSI and long-tail keywords.
- The chances of losing content rank are reduced due to using these keywords.
- These strengthen your online presence by contributing to overall SEO growth.
- Preparing content for niche audiences gets easier.
- You can generate competitive content covering these keywords.
How to find untapped keywords through 7 notable practices
To find untapped keywords, you need to adopt strategic practices that combine diverse keywords and figure out keyword gaps. Here are the 7 standard practices for identifying untapped keywords for different topics:
Finding trending & related keywords
We all know search engine crawls content and rank them for related searches using keywords. Without including related keywords, you won’t be able to give your content the right direction and receive the result you’re longing for. Besides, trending and related keywords provide a clear idea of your content and allow search engines to properly understand whether it aligns with user intent or not.
You can list these keywords both with Google or available free and paid tools. For example, by searching keywords on Google, you will get to see related search options for this term. Here for the “how to find untapped keywords” term, Google is showing these related and trending keywords.
Besides, if you are eager to get detailed results, then using AI tools like GetGenie is also a good idea. These tools list related keywords with their CPC and Search Volume. Therefore, you can prepare a well-performing keyword list by observing the SV and CPC. GetGenie’s Blog Wizard template comes with this feature. By inserting the focus keyword and language, you can get a list of related & trending keywords.
Competitors’ ranked keywords
Covering competitor’s ranked keywords should be a great focus. Because you should also appear for the searches your competitors are ranking for. And to be visible on those searches, you must cover your competitors’ ranking keywords. In this case, you need to use tools that can analyze competitors’ blogs and detect keywords used in them.
GetGenie has the option to showcase competitors’ ranked keywords in a graphical representation. You will get to enjoy this function enabling H2H comparison which is a part of the Blog Wizard template. To learn more about finding ranking keywords using GetGenie’s H2H comparison, Check this documentation.
Suggested NLP keywords
A large number of untapped keywords are also hidden in NLP keywords. NLP keywords add more relevancy to your intended search query. Besides, these keywords help search engines rank content for those queries. So, you should prioritize researching and finding NLP keywords.
Now the concern is how? You must use an advanced keyword research tool to list NLP keywords. Thankfully, with technological advancements, you will be blessed with many AI tools and GetGenie surely proves to be an ideal solution for its remarkable results.
It can list all NLP keywords with a single click for heading, content, and meta. This feature is included in the Blog Wizard template. Moreover, it lets you add custom keywords to the NLP list. Thus, you can boost your chances of ranking on search engines.
Filtering low-hanging keywords
Low-hanging keywords indicate those keywords that face less difficulty in ranking on search engines. Besides, these keywords are also less targeted by your competitors. It means you can easily rank for these keywords.
That’s why, while exploring untapped keywords, you should filter low competitor keywords using effective tools like Ahrefs, SEMrush, etc. These tools suggest keywords with Search Volume, Keyword difficulty, CPC, and other metrics that let you list low-hanging keywords. So, use these tools to analyze low competitor keywords.
Identifying long tail keywords
Optimizing content with long-tail keywords is a must for ensuring better rank in search engines. Since these keywords are more meaningful and add great value to the intended search results. So, you should figure out these keywords using Google, Ubersuggest, or other tools. In most cases, Google’s related searches section suggests these keywords. Also, its auto-complete suggestion is worth checking.
Using forums and niche directories to find keywords
Recently, content on forums and niche directories has been highlighted by search engines. Ever wonder why?
Because it answers user queries and solves their problem with the right solution. So, you should find which keywords these blogs are ranking for and optimize your write-up accordingly. These keywords bring a golden opportunity to shine your content bright on SERP.
Utilizing Google auto-complete and suggestions
Following Google auto-complete is the best for keyword and topic ideation. It reveals untapped keywords that you might cover in your content. These suggestions are shown based on the top searched queries related to your search term. Hence by optimizing content with these keywords, you can secure the right place for related search results.
What is the simplest way to find untapped keywords?
Using keyword research tools such as Google Trends, Keyword Planner, etc is the easiest to find untapped keywords. Besides, AI writing tools like GetGenie are also effective for listing these keywords in no time.
Is finding untapped keywords an effective method of keyword research?
Surely, it’s an effective approach for performing successful keyword research. By covering these keywords, you can beat your competitors and rank higher, which positively impacts overall SEO growth and performance.
Only targeting high search volume keywords is not enough to unlock the ultimate SEO success for your brand. You need to pay attention to researching and finding untapped keywords that have great SEO benefits. Since you have already learned the 7 best hacks for discovering untapped keywords, don’t take long to include them in your SEO practices. Embrace them and see how your content thrives in the SEO battle.