18+ Best Content Creation Tools to Boost Your Marketing Activities

Finding the best tools for content creation is nothing short of a digital odyssey in this field where creativity and technology collide. Whether you’re a digital content creator, a marketing content creator, or looking to enhance your online presence, the right content creation software can be your best friend.

Even if you’re a seasoned digital marketing professional or just dipping your toes into the world of digital content marketing, understanding the types of content is essential. It’s about embracing a diverse array of content marketing research tools, web content creation platforms, and Ai-driven content creation tools to stay ahead in the digital race.

In the following sections, we’ll explore the 18 best content creation tools in 2023 across these categories, tailored for efficiently handling creative workflows.

What is content creation?

Content creation is the dynamic process of crafting and curating digital materials that inform, entertain, educate, or engage an audience. It’s the art of transforming ideas, knowledge, and creativity into various forms of content that can be shared and consumed online.

Content creation covers a wide spectrum of mediums and formats, from written articles and blog posts to videos, infographics, podcasts, and social media updates.

Types of content creation tools

When it comes to categorizing the content generation tool, there are actually a number of types. Today we will be picking out 18 content creation tools in five categories. These categories are:

1. Content Writing Tools 📝
2. Content Research Tools 🔍
3. Image Content Tools 🖼️
4. Video Content Tools 📹
5. Content Planning Tools 🗓️
6. Other Tools For Content Creation

There are so many tools out there that it is hard to categorize all of them. But if we generalize the categories according to the use case, it comes down to five major categories of tools. Let’s dive into each of the categories with tools for content creators.

18+ Best content creation tools by category (2023)

A. Content Writing Tools 📝

Compelling writing pieces are what attract readers. If you are trying to rank on search engines and be visible, there is no alternative to good written content. This includes articles, blog posts, press releases, ebooks, and social media captions.

For writing and editing content before going live on the internet, these tools are very handy and almost a necessity for an efficient writing workflow. Our top picks for writing and editing tools are:

1. GetGenie Ai (For content writing)

In the world of Ai content creation tools, GetGenie is a hidden gem with a huge feature set. Do you know how tools like ChatGPT can tell you things or give you information in written form? Well, GetGenie Ai uses the same algorithm using Natural Language Processing (NLP), but it’s better because of its many features that are specifically streamlined for content generation. 

It has been customized for SMEs and marketing agencies that focus on creating content at scale and want great content within a minute. The best part is that every piece of content is optimized for SEO, which helps organic growth in content creation. If you are looking for content writing tools for SEO, this software is available both as a SaaS and a WordPress plugin!

What features are in GetGenie Ai?

✅Long-form blog articles with 37+ available templates

✅Instagram caption and bio generator

✅LinkedIn post generator

✅Copywriting tool 

✅Supports 33+ languages

✅GenieChat – Ai chatbot with 23+ personalities

For the content marketing B2B agencies out there who want to create content at scale with minimal time, you’ve got to try this! 

GetGenie Pricing: Free with 2500 word limits monthly. The premium plan starts at only $13.3 with a 14-day money-back guarantee.

2. Quillbot

This online tool quickly gained popularity due to its quick and easy method of paraphrasing. Whether you’re crafting academic papers, professional content, social media posts, or personal messages, QuillBot is your go-to resource for refining and perfecting your language. It can help you elevate your writing skills with this versatile tool that offers unparalleled paraphrasing.

If you are a student or an academic worker, this tool can do wonders for you. However, for marketing use cases, you can find more robust tools with advanced Ai functionalities, like the one we mentioned earlier.

Key features:

✅Paraphrasing Tool

✅Grammar Checker

✅Summarization Tool

✅Multilingual Support

✅Citation Generator

✅Translator

Quillbot Pricing: Free with limited features. Premium starts at only $9.95/month

3. Google Docs

Guess there’s no introduction needed for this awesome tool by Google, not to mention the whole suite of Google Workspace. It’s been around for a decade, and this tool is still relevant and at the top of the list when it comes to content writing and editing.

The best thing about Google Docs is that it’s completely free. All you need is a Google account, which you should have by now. Also, it is totally cloud-based, so you can use it anywhere on any device. Start on one device and continue where you left off on any other device. 

You can collaborate with other people and do a project together on one page. Additionally, you can use third-party extensions with it, like Quillbot, Grammarly, etc.

Google Docs Pricing: Free

B. Content Research Tools 🔍

Content research plays a pivotal role in the content creation process, both before and after content is produced. That’s why content creation tools for digital marketing include research tools. We’re talking about tools that not only help you create engaging content but also optimize it for search engines by providing various metrics and data.

Content marketing research tools provide valuable insights, data, and information that can help content creators develop more effective and impactful content, optimize it for SEO, and analyze its performance. 

4. Semrush

First of all, it is not cheap! And rightfully so, as it is one of the best-in-class SEO tools on the market. If you are creating content for small to medium enterprises, you might want to get this tool for content research and SEO. 

It provides you with valuable insights into your website and domain. Additionally, with its powerful keyword research tool, you can find the right keywords for your content, check the competitor’s content, and compare the content gap.

What’s in it?

✅Keyword Research

✅Domain Overview

✅Traffic Analytics

✅Organic Research

✅Content gap analysis

✅Link Building

✅Content Rank Tracking

Semrush Pricing: Starts at $129.95 USD.

5. AnswerThePublic

Keyword research is fundamental to content marketing. It helps you connect with your audience through search engines like Google. Answer The Public simplifies this with its user-friendly keyword search function, enabling you to swiftly generate a content plan filled with questions, topics, and keywords that resonate.

This tool not only sparks content ideas but also offers immediate insights into your audience’s specific queries. It helps you discover niche sub-topics, keywords, and unanswered questions that matter to your customers.

AnswerThePublic Pricing: Starts at $9/month for an individual account.

6. GetGenie Ai (For content research)

I know what you’re thinking. Wasn’t it on the content writing tools before? Yes, while GetGenie Ai is a content writing assistant, it is also a content marketing research and analysis tool. You want to conduct keyword research while writing content? It has a keyword analysis tool that lets you find the relevant keywords regarding the topic and show trend data for those keywords.

Additionally, GetGenie Ai can help you find Ai-filtered keywords and analyze the keywords your competitors are using. This content gap analysis can help you improve your content and have an extra edge on ranking factors. If you are looking for an all-in-one Ai-powered SEO content writing assistant with content marketing research tools, then GetGenie Ai might be your best investment.

Features:

✅Content optimization for SEO

✅Head-to-Head analysis

✅Competitor analysis

✅Predictive Ai content score

✅NLP-based suggestion

GetGenie Ai Pricing: Free with 2500 word limits monthly. The premium plan starts at only $13.3 with a 14-day money-back guarantee!

C. Image Content Tools 🖼️

Visual content creation involves designing graphics, images, illustrations, infographics, and other visual assets. As a content creator, generating images is a vital task that is needed everywhere in the content creation process, be it a thumbnail, cover image, blog image, or various types of illustrations, or visual content.

If you’re trying to create visual content, I highly recommend you try the image content generation tool you want here.

7. Canva

If you ask people about the most recognized online graphics design platform, Canva is likely the first name they’ll come up with. It is widely popular due to its simpler approach to graphic design.  It comes with a multitude of templates for various use cases. Starting from scratch is also easy here, due to its vast library of assets.

From imagination to execution, everything feels seamless in Canva. Additionally, it saves your design on the cloud automatically, and you can resume it anywhere, even on mobile devices. This makes Canva one of the best social media content creation tools out there.

Canva Pricing: Free and Premium Plans (From $12.99/month)

8. Adobe Firefly

We’ve seen a big leap in generative AI over the last few years, and among the many image generator tools out there, Adobe came up with its own AI image generator called Firefly. From a big giant like Adobe, you would think it costs a fortune. But surprisingly, it is completely free!

Not only can it create images based on your prompts, but it can also edit any uploaded images with prompts. It primarily has two tools:

✅Text-to-image Generator

✅Generative Fill

If you want to get creative with your images and want to craft scenery from nothing, I highly recommend you try Adobe Firefly, as it is one of the best Ai content creation tools in visuals.

Adobe Firefly Pricing: Free.

9. Piktochart

If you need infographics for your content, then here comes the A-Train. If you need flashy infographics and professional-looking presentations on the go, you must try this software out. It has thousands of professional templates with stunning graphics. It’s free, with the option of premium plans.

Features:

✅Design Templates

✅Customizable Templates

✅Data Import/Export

✅Data Management

✅Data Visualization

✅Presentation Tools

Piktochart Pricing: free with limited features. The pro plan starts at $14/month when billed annually.

D. Video Content Tools 📹

Video is an effective storytelling and engagement tool. And when it comes to video tools for content creators, there are loads of software to create, edit, and enhance videos. Thanks to AI, you can make professional-grade marketing or explainer videos with ease.

Let’s check out the three content creation tools we have sorted out.

10. Movavi Video Editor

Movavi Video Editor stands out as a versatile and AI-enhanced video editing tool, ideal for content creators who seek both simplicity and advanced capabilities. It’s designed to cater to a wide range of users, from beginners to experienced editors, offering an intuitive interface coupled with powerful AI features.

This software simplifies complex editing tasks, allowing users to effortlessly create professional-looking videos. Whether it’s for social media, marketing, or personal projects, Movavi’s AI capabilities assist in automating tasks like object detection, stabilization, and even color correction, ensuring high-quality results with minimal effort.

Movavi Video Editor also offers a rich library of effects, transitions, and enhancements, all easily accessible to enhance your storytelling. Its user-friendly nature doesn’t compromise on the depth of editing features, making it a go-to choice for those who want to create impactful and visually appealing content quickly.

Movavi Video Editor Pricing: Free for 7 days full feature. Video Suite plan starts at $94.95/year. 

11. CapCut

Designed for video creators and enthusiasts who like to get edits done on the go, CapCut is a versatile content creation tool. It can save you from the hassle of the manual workaround that you need to do on Premiere Pro.

Whether you’re a social media content creator, a vlogger, or a filmmaker, CapCut offers a range of editing tools, effects, and transitions to transform your raw footage into captivating content. With its intuitive controls and dynamic capabilities, CapCut is one of the best content creation software for bringing your video ideas to life with flair and precision.

CapCut Pricing: Free, with PRO subscription starting from $7.99

12. Animoto

Animoto is an online, cloud-based video creation platform that has been around since 2006. With Animoto, you can effortlessly transform your photos, videos, and text into visually appealing videos that engage your audience.

Whether it’s for marketing, educational purposes, or personal projects, Animoto empowers you to create polished videos without the need for extensive video editing skills. Since it’s all done online, you don’t need a powerful device for processing. And sharing is very easy, too!

Animoto Pricing:  free with limited features. The basic premium plan starts at $8/month for an annual subscription.

13. Descript

Descript comes with an overall solution for your visual and auditory content creation workflow. It lets you create captivating scenes using either unique or stock footage and seamlessly place presenters in any background with AI-powered green screen technology.

With Descript, you can easily generate voice-overs using the speech synthesizer tool or upload your own audio, allowing the tool to enhance audio quality. Transcriptions are automatically generated, and any edits made are applied to the audio.

Descript Pricing: It is free, but bump it up to the creator plan, and you get to create 4K videos for up to 10 hours per month. Also, you get many other features that are not on the free plan.

E. Content Planning Tools 🗓️

A good content creator always plans ahead of time. Planning and scheduling tools save time by allowing you to prepare and schedule content in batches. These content development tools help content creators maintain a consistent posting schedule.

Remember, consistency is key to engaging your audience and retaining their interest over time. Now, let’s check out some planning tools for content creators!

14. Notion

With customizable databases, intuitive collaboration features, and a clean, user-friendly interface, Notion is the go-to platform for bringing structure and efficiency to your content planning, scheduling, and project management needs. 

It is one of the best productivity and project management tools out there. It empowers teams and individuals to streamline their content creation and organization. They have thousands of templates for various types of project management, and if you search for “content creator,” you’ll find many templates suitable for your needs.

Notion Pricing: Free. The paid plan starts at $10/member/month

15. Buffer

Buffer is a leading content scheduling tool designed to simplify the process of planning and publishing social media content. With its simple interface and extensive feature set, it enables you to efficiently schedule and manage your social media posts.

It also incorporates AI under the hood, so if you want to post a quick status update on your socials, the Ai content generation tool comes to the rescue. With Buffer’s premium plan, you can check the analytics of your posts.

From content calendars to analytics, Buffer is your solution for ensuring your content reaches the right audience at the optimal times, all while providing valuable insights to fine-tune your social media strategy.

Buffer Pricing:  Free. The Essentials plan starts at $6/month.

16. Trello

If you are in project management with a team, Trello is a powerful tool to use. It has all the necessary features to plan, execute, and track the content teams’ overall progress. Easily assign tasks to other members or to your own; set deadlines; and create boards for the work.

Another great thing about Trello is its integration with other content creation tools. This makes a whole lot of tasks simple; for example, you can add tools like Google Drive, Slack, MailChimp, HootSuite, and many more. In fact, Trello supports up to 200 integrations within apps.

Trello Pricing: Free. The premium plan starts at $5/month, suitable for small teams.

F. Other Tools For Content Creation

Let’s look at some other tools that can help content creators. You can consider it an honorable mention.

17. BeyondWords

Are you looking for a great Text-To-Speech converter? We’ve got you. BeyondWords is well-established software that can create engaging audio from given texts. You can easily make narrations for your YouTube content or other video content using this fantastic AI tool. The voice library has a range of AI voices, and you can even clone a voice to resonate with your audience.

BeyondWords Pricing: Free with one project only. The Pro plan starts at $89/month with all features unlocked.

18. Figma

As a graphic designer, are you trying to find an online alternative to Adobe Illustrator? Well, there’s always Figma. With its cloud-based platform, Figma allows designers and teams to create, share, and iterate on designs in real time.

Figma’s extensive range of integrations sets it apart as a versatile design tool. Its extensive range of integrations sets it apart as a versatile design tool. Integrations with platforms like Slack, GitHub, and Trello enable teams to enhance communication and project management while staying within the Figma ecosystem.

Figma Pricing: Free. The PRO plan starts at $12 per editor/mo.

19. GarageBand

Calling out all the Apple users here. Trying to make music or edit audio for content? GarageBand is a full-fledged DAW available on Macs and iOS. It is an accessible and user-friendly content creation tool, ideal for musicians, podcasters, and audio enthusiasts. This software provides a comprehensive suite of recording and editing features, allowing you to craft high-quality music and podcasts effortlessly.

With the range of tools it offers, it is a surprise that Apple has kept it free. This means more power to you, the content creator. It is undoubtedly one of the best content creation software in terms of the free Digital Audio Workstation (DAW).

GarageBand Pricing: Free!

Start small… Finish BIG

As we come to a close with our round-up of the “18+ Best Content Creation Tools,” we hope you have a toolbox of resources at your disposal to enhance your workflow and spark your creativity.

We are excited to continue providing insights, advice, and resources to help with the creative journey and find the best tools for content creators. Remember that the world of content creation is ever-evolving, and staying at the cutting edge is vital. So, keep experimenting, learning, and innovating.

If your aim is to find content research and writing, both in one tool, consider GetGenie Ai.