Customized Content with AI: Why it Matters in 2024

Content matters, and so does how you connect with the audience through it! 

But, how do you do it efficiently, smoothly, and consistently?

For that, you would need to customize your content with AI tools. These tools help you do that, with a few simple clicks. 

Below, we will delve into the world of Customized Content with AI and understand why it matters and how to use it in 2024. 

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What is Customized Content Development

If we were to explain Content Development, then it would be like the following:

A process that involves

👉deep research 

👉collecting data & information, 

👉analyzing the collected information, 

👉writing, editing and proofreading the content, and 

👉publishing the content to the right platform, at the right time, for the right audience 

All for a particular purpose.

When you create content to communicate and connect, you need to customize content pieces so that they appeal to your target group (TG) or intended audience. Thus, the TG primarily determines the content types you should  develop, plus the tools or resources needed for the content generation. 

And when you create, modify, recreate, and publish content to satisfy and engage intended audiences, you are customizing content, which many refer to as personalization or personalized content. 

Personalization crafts content that offers current and prospective customers experiences that make them feel it’s created for them. The content blends with the wants and needs of the target audiences.  

Factors marketers consider when personalizing content are numerous. These primarily include age, gender, income levels, education, location, and purchase history, besides other socioeconomic, psychological and demographic factors. 

Difference between Personalization & Customization

Now that we have defined personalized content generation,  you might ask, what is Customized Content, or Customization then? 🤔

There is a tricky angle to this. 

Often used interchangeably, personalization and customization are both aimed at enhancing user experiences. However, the subtle difference between the two is that: 

Personalization tailors content to suit individual preferences, aiming to create a sense of uniqueness and relevance for each user.

Customization enables users to modify or customize products or services as per their preferences or needs, flexibly creating their own unique solutions. 

In both cases, the end goal is enhancing user engagement to attract and retain the intended audiences by leveraging data and algorithms to deliver targeted recommendations or experiences. But the difference lies in who is customizing the product, for what purpose, and how.

For instance, a personalized content is created using data analysis and algorithms so that it caters as closely to the customers’ requirements as possible. Customization, on the other hand, is based on interactive tools and features that let customers create their own experiences.  

Merging Content Personalization with Content Customization 

With the advent of AI, tools like GetGenie AI allow the user to create content like blog posts, product descriptions, or social media captions as per their needs. And their needs may be for personal blogging or for marketing copies crafted to convert leads into long-term customers. 

Here, content personalization AI allows the user to customize content so that they can personalize content for their target group or intended audiences.  

We will look how does AI contributes to customization, further, below. 

The Role of Customized Content with AI

The role of AI in content optimization for user engagement is gaining popularity among marketers and content creators. 

This new tech revolution uses advanced algorithms and real-time data analysis to help users make deeper connections between brands and consumers, maximizing retention, loyalty, and revenue growth.

For instance, GetGenie’s Blog Wizard allows AI-assisted content customization, which helps in crafting personalized content. As an AI Blog Writer, it enables you to generate SEO-compatible content, streamlining your writing workflow. To date, over 2000 blogs have been crafted and published with this useful tool by XpeedStudio. 

So, an important question arises: Why does custom content matter in 2024? 

Well, there are multiple beneficial reasons.  Let’s look at them.

Benefits of AI-assisted Content Customization

The ultimate benefit that you get from customized content, as a user, is improved SEO with AI-optimized content. Other major benefits of AI content customization are: 

More humanized content 👨

By using AI for customized content, you can create more humanized content that resonates with users. This means that you can craft content based on your target group’s behavior, preferences, and natural language processing. Your content would sound more human-like, relatable and engaging despite.  

NLP-based keyword targeting ✏️

If you try a tool like GetGenie, you will realize it uses an advanced algorithm based on a natural language processing (NLP) model for suggesting keywords. If you have selected a primary keyword, you can get all the NLP keywords related to your topic in a quick time.

NLP lets AI understand and interpret human language. By leveraging NLP, identifying relevant keywords (long-tail or short-tail) that your TG searches on the internet become easier. This subsequently helps you create content with better visibility and reach on the SERPs.

More data insights for content 📈

AI helps in head-to-head competitor analysis and also NLP-driven keyword research that extracts valuable data insights into how users interact with content on the SERP. 

This helps you gain a deeper understanding of audience preferences and thinking patterns across various regions. As a marketer, you can tailor content strategies accordingly, leading to more effective and targeted content creation.

Stronger user experience & engagement 🤝🏻

Customized content with AI makes the readers or viewers of your content feel like the writer understands and values them inside out. That’s what personalization does – aligns content with users’ preferences and needs.

Content that resonates with target customers and or potential buyers, boosts engagement levels, enhances experience, drives more satisfaction and increases chances of converting leads into loyal customers. 

In-depth competitor analysis ⚔️

Marketers enjoy detailed and precise competitor analysis that involves SERP data, their competitors’ information, and discover what’s lacking in the competitors’ content. In other words, finding the content gaps. 

For instance, GetGenie can help you find the keywords that your competitors are ranking against but you are not. We call this keyword gap analysis. It is a strategic step of search engine optimization (SEO). 

Increase Relevant Content Repurposing 🎥

In-depth keyword analysis and SERP analysis of AI content customization help you explore  ideas that can outshine the competition with an AI-driven analysis. 

You can repurpose content from a blog post to a social media caption to perhaps a product description copy, depending on your need and audience preference. Content repurposing is becoming a popular choice, helping creators change the formats to reach out to more target groups with existing materials.  

How Does Customized Content with AI Work?

The best way to know how something works is by directly experiencing a tool or software that offers you the feature or process. 

Here, we will walk you through the Customized Content feature of GetGenie AI’s Blog Wizard. This feature of GetGenie enables you to create smooth, easy, and quick customized content. It enables you to customize and optimize your content at every step. 

Keyword research and implementation 

Content writing starts off with primary and secondary keyword research. Once you select the Blog Wizard template of GetGenie, you can input your preferred or target keywords, including NLP keywords, and generate your content, step-by-step.  

The Power of ‘Context’

The Blog Wizard allows you to input keywords as per Context. This allows the user to personalize their expected content precisely for the target audience. However, it’s optional, and too much detailing may offshoot outcome variations.

Analyzing competitors’ SERP data

What GetGenie presents to you when you analyze a keyword are the Search Volume, Competition, and cost-per-click (CPC) data of that keyword for the selected region. In addition to this, you can find the search Volume Trend and Google Trend for that keyword, too. 

Analyzing your competitors’ search engine result pages (SERP) data helps you select keywords that will help you rank higher or even beat your top competitors on Google. 

Crafting content based on SERP data

As mentioned above, SERP data analyzed by AI helps you craft content that is more relevant to your audiences and are trending in your industry. 

For instance, when you can access and view the following: 

👇🏼

You would have an edge over others in predicting what type of content would help you RANK HIGHER.

Adding a related LSI (Latent Semantic Index) keyword is a great way to optimize your blog so it grabs the top places of SERP.

Choosing the best context-based output

After analyzing competitors’ content details derived from keyword analysis, you can create customized content with AI. 

It starts with generating multiple options (in GetGenie’s case, 1 to 6 results) for your blog titles and intros. Moreover, the user gets to choose the level of creativity that the results will show. In the case of GetGenie, it’s 1 to 5.

Your customization journey develops further when you get to choose a content outline from the suggested headings provided by GetGenie and from your competitors’ content. Adding context to the options creates more scope for personalization of your content as well.  

Customizing and humanizing content

Eventually, the goal of any AI content customization is ➡️ humanize the content as much as possible.

Optimized keyword and context-based writing help generate more human-like content. 

GetGenie lets you analyze NLP keywords, select your TG’s region, choose from various title and intro options, and eventually decide on the subheadings of your blog post.

And finally, when the time arrives to create a full-fledged blog post, it gives you two options, a ‘One-Click Blog’ option and a ‘Customized Content’ option. 

We will discuss the Customized Content with GetGenie AI here. To know more about the ‘One-Click Blog’ option, click below. 

👉The One-Click Blog Wizardry👈 

Customized Content with GetGenie AI

The customized content option of GetGenie is where AI comes on its own. With your selected  headings, you can write content for each heading in the blog wizard using this feature. 

You can check out the complete customized content documentation to understand each step of this process. However, a brief description of AI’s custom content development magic is presented below:

When working with the Customized Content feature of the blog wizard, users can flexibly customize content by adding custom keywords and rewriting the text. 

Users can write content for each heading. They would need to select the option, mark the headings, choose the length of the results (small, medium, or large), and generate the content.

If you are working with GetGenie’s WordPress-integrated version,  the entire blog post will be posted on the editor with ease. If you are working in the SaaS version of GetGenie, then Blog Wizard writes for you in what we call the ‘Playground’ or the webview. 

You can also add custom keywords by clicking on the ‘Instructions or Keywords’  that appears on your right on the screen. From there, you can select or write keywords and also provide optional context. Then, generating content, and integrating it into the existing text completes your creation process. 

Now suppose after finalizing your content, you are preparing to publish, but something doesn’t feel right. So, in that case, you can Rewrite the content to improve the areas you want to. 

The Content Rewrite feature enables users to rewrite blog content within the WordPress editor interface by selecting the text, clicking on the GetGenie AI icon, and opting for the Rewrite Texts option from the dropdown menu.

And finally, you can add unique images with Genie AI Image in your blog post and save it as a draft or publish it immediately or at a later time. 

So, with GetGenie AI, you can customize your content to help personalize it for your audiences. 

To Wrap Up

Customized content with AI is your key to personalized content for audiences. The more someone feels a piece of content is aimed at solving their pain points, the more they will jump in to grab it. This will help you, as a marketer, to attract and retain customers for long periods. 

As AI and automated technologies are becoming prevalent in our daily lives, be it professional or personal, AI content customization is becoming a key tool to enhance content for search engines. So start writing, optimizing, and flying high in the SERP with tools like GetGenie AI. 

Check out GetGenie’s pricing packages to know which one would suit you to up your custom content development game for SEO.