AI in Product Marketing: How it Can Shape up Your Efforts

Product marketing, if done rightly, can generate whopping profit and revenue for your business. But the path to marketing success is filled with hurdles & challenges.

Go-to marketing strategy development, product positioning & messaging, and product scaling, all of these demand strategic & skillful execution.

The good news is AI has come a long way to change the course of your product marketing. Whether it’s omnichannel product content planning & writing, reaching out to the target audience, communicating product features & benefits, or expanding the product’s reach, AI tools simplify these tasks extensively.

In this write-up, I will give you an overview of AI in product marketing, share the role it can play in facilitating your product marketing, and more.

Understanding AI in Product Marketing –

AI product marketing is all about leveraging the power of artificial intelligence to plan, strategize, execute, and optimize a company’s product marketing endeavors.

Availing ML and LLM technologies, AI helps to source & analyze customer data, generate product-friendly content, and create actionable reports & insights.

In product marketing, the technology aims to simplify complex marketing data, automate marketing tasks, improve efficiency, and maximize ROI.

Tracking website visitors, analyzing customer browsing behavior, and recording customer purchase history, AI does all these actions quickly & accurately. These data pieces enable marketers to conduct targeted marketing and generate 10x better output efficiently.

Adobe Analytics, for instance, allows for understanding customer behavior, interactions, & preferences with its AI-driven analytics tools.

How AI Can Supercharge Product Marketing

The best part of AI is it’s versatile and can power your product marketing diversely. Right from your product content creation to data analysis, AI can perform all these actions precisely.

Let’s check out how AI in product marketing work or how it can shape up product marketing and take your business to the next level —

Generates Marketing Content Efficiently

AI speeds up the creation of different content types, including blog posts, social media copies, product descriptions, email copies, and ad copies. This allows you to craft your content pieces faster and run your marketing activities & campaigns effectively.

GetGenie can create all the above-mentioned content types, based on the given prompts. However, the output quality will depend on the prompt quality.

For example, if you want to generate a social media copy for “ElementsKit” as part of your product marketing efforts, type “ElementsKit” as the product name. You can also optionally provide the product brief if you want the tool to focus on any specific feature.

Maximizes Reach through Content Optimization

AI has a unique ability to analyze text from pieces and extract relevant keywords from there. You can tap into these keywords and optimize your content pieces to amplify the chances of breaking into SERP higher results.

With your content page ranked higher in the SERPs, it will generate more impressions, clicks, engagement, and conversions.

Cortical performs a phenomenal job of extracting or identifying keywords from a piece of text or a URL. This will help you optimize content for the keywords your target audiences are searching with.

Let’s say you have this text – “GetGenie is an AI Content & SEO tool that generates content in a snap based on prompts. It features a Blog Wizard, templates for Product Description, List of Questions, Next Paragraph, Meta Description, etc.”

Once you input the text in Cortical’s keyword extraction specified area for identifying keywords, you will get keywords in the “Output” area. The following screenshot displays the workflow —

Assists in Audience Segmentation & Personalization

For better targeting, your audience should be divided into different categories. This will also lead to higher engagement and enhanced ROI. And the good thing is that AI technology can help you segment your audiences and customers based on their behaviors, preferences, interests, traits, etc.

AI segmentation tools foresee the above customer traits by utilizing predictive analytics. The customer data gathered from these tools can be utilized for running marketing campaigns fruitfully.

Not just in segmentation, these AI tools also make it possible to craft tailored or personalized content and campaigns for different customer segments, resulting in higher engagement & conversions.

For instance, Peak classifies customers into different segments based on shared attributes and provides them with personalized experience.

Automates Marketing Processes

AI and ML-based intelligent automation allow you to mine trending marketing and competitors’ data easily & quickly. This automation technology makes use of web scraping and stores huge piles of data from websites, social media, e-commerce sites, etc. for you to analyze and decide.

Besides, you can avail AI automation to analyze data in social listening. This automation method lets you sift through billions of data points and gather key insights that resonate with your audience in seconds.

Sprout Social has an AI-powered social listening solution that you can utilize to monitor conversations by experts, audiences, and competitors in social media networks and take in useful info from there.

Performs Deep Data Analysis

AI can do deep data analysis which is super handy for drawing customer insights. With these customer insights, you can make strategic product marketing decisions and maximize revenue.

For example, keeping track of customer satisfaction carries weight in product marketing. AI’s sentiment analysis method can analyze customer feedback about your product and decipher the nature of their feedback.

The technique is also useful for doing a successful product launch as it allows you to analyze public sentiment towards similar products.

Powers up Competitive Intelligence

AI has supercharged the way competitive intelligence works as it helps you to aggregate competitors’ insightful data from tons of sources.

Certain AI-powered competitive intelligence tools can flag critical information to restrain you from using harmful info.

These AI tools show you opportunities to streamline your product & offers and fill the market gap. They also highlight the areas competitors are making strides, letting you adjust your approaches & methods accordingly.

Crayon is an AI competitive intelligence tool that racks up competitive insights from various sources and inboxes you for smooth analysis.

Level up Your Product Marketing with AI

Product marketing requires robust marketing tools & techniques as both digital and physical products often go through major or minor changes. Luckily, AI is at your disposal to smoothen the product marketing process, bring forth useful & precise marketing insights, and streamline efficiency.

Important to note that AI can handle large product marketing datasets and complex actions. But for that, you have to use designated AI tools. I have introduced you to some pivotal AI tools above to bolster your product marketing. Avail them and let your product business leap!