WooCommerce Product Description: Everything You Need to Know

WooCommerce, the plugin for WordPress that sets up your e-commerce store, needs high quality product descriptions for the products sold there.  

A WooCommerce product description represents written content that details a product listed for sale on WooCommerce stores. Product descriptions are more than mere explanations; they are sales pitches that can make or break a sale. An effective product description:

• Informs: Provides necessary details about the product, including specifications, benefits, and usage instructions.
• Engages: Captures the reader’s interest with compelling language and visuals.
• Converts: Encourages potential customers to purchase by highlighting the product’s value.

Types of WooCommerce Product Description

Product Descriptions can be in two forms, based on length: short or long. 

Short Product Description

This is a brief overview of the product that appears next to the product title on the product page. This space is used to highlight the key benefits and features. 

And example for a pair of Nike sneakers:

Step up your shoe game with these Nike branded premium sneakers. Elevate your style with the perfect blend of comfort and trend. Experience the iconic swoosh logo and superior quality craftsmanship. Walk confidently in these sleek and stylish sneakers that are sure to make a statement wherever you go. Upgrade your wardrobe with these must-have kicks.

Long Product Description

These descriptions provide a more comprehensive nature and lay out the features and benefits of the product in detail. 

And example for a pair of Nike sneakers :

Writing Product Descriptions for WooCommerce

Let’s now look at some formats and ways to craft product descriptions on WooCommerce-created online stores:

👉 Copywriting Formulas

One way to persuade is to use marketing tips and tricks to draw customers, which includes a good number of consumer behavior techniques. Many practitioners opt for popular marketing and copywriting formulas to write product descriptions. 

For instance, a popular copywriting formula “So what” converts any feature of your product into a benefit. An example is Nike’s running shoes with the following copy: “Super supportive and bouncy” ➡️ So what? ➡️ “So that you can propel down your preferred path and come back feeling ready and reinvigorated.”

👉 Storytelling

The magic of storytelling can transform your product descriptions. When you add mini-narratives into your descriptions, you instantly forge an emotional bond between your readers and your brand or product. 

For example, when you share the tale of how your product came to be or its journey from concept to reality, it instantly connects and engages audiences. Also, if you add data or stats to the description of the story, it becomes a goldmine to attract target audiences. 

However, remember to keep the stories short and crisp to maintain the reader’s interest. You would want your audience to continue learning about your product instead of just the backstory.

👉 Using AI Tools 

Writing a product description can be extremely time-consuming. It all usually starts with planning and researching even before adding a single letter to your product description. And once you’ve completed the writing, you need to proofread thoroughly and check for tonality issues. These can be tricky as understanding your audience is not a straight and simple matter. 

Well, there is an effective and efficient solution for you where you don’t have to spend too much time planning and writing, and you can write a long product description or a short product description for WooCommerce with a few clicks.

Yes, I am talking about AI writing assistants like GetGenie. This WooCommerce product description generator comes with a dedicated feature called WooCommerce Wizard through which you can get an easy guide on how to write a product description. GetGenie streamlines your writing effortlessly with just a few pieces of information, providing WooCommerce product description optimization tips.

How to add product descriptions in WooCommerce

To help you understand how to add product descriptions in WooCommerce, we will use GetGenie AI to help with the process. The tool provides conversion-friendly & SEO-optimized content with its WooCommerce product wizard to WordPress CMS. Genie can make a WooCommerce product’s right title, and informative long and short description with few, solid prompts. It also acts as a WooCommerce product description plugin.

To use the GetGenie WooCommerce wizard template, navigate to:

WordPress Admin Dashboard → Get Genie → AI Writing → Find WooCommerce Wizard → Click Write For Me

Once in the Wizard:

1. Select WooCommerce Wizard for product
2. Input your Product Name in the field
3. Give Product Brief or Keywords in the given field
4. Set the Creativity Level according to your wish (up to 5). The levels define how much creative output you want. The bigger the number, the more creative output it will provide.
5. Set the Result Limit according to your wish (up to 10). This will determine how many varieties of outputs you want to generate
6. Finally, Click Generate Product Title, Generate Long Desc, and Generate Short Desc using the WooCommerce product wizard plugin.

You can copy an output by simply clicking on it.

Check out the final outcome →  https://getgenie.ai/wp-content/uploads/2022/09/Woo-wizard2.gif 

WooCommerce product description guidelines

Like any process to convert leads to customers or boost SEO, WooCommerce product descriptions also need optimizing and following certain guidelines to yield the best results. 

Here are 8 crucial guidelines for creating well-structured, compelling WooCommerce product descriptions:

1. Figure out who your customers are, understand what they value, and analyze their pain points. This will guide you to create descriptions that resonate with them.
2. Emphasize how your product will solve the customer’s pain points rather than just mentioning some features.
3. Research and integrate relevant keywords into your product descriptions to improve SEO without making the text feel forced.
4. Write in a clear, straightforward way to avoid confusing the readers.
5. Include essential product details that help customers in making well-informed decisions.
6. Craft your content in such a manner that both skimmers and thorough readers understand the value of your product. 
7. Include reviews, ratings, and testimonials to build trust and credibility.
8. Create a strong and clear CTA that compels customers to purchase your product

Benefits of Generating WooCommerce product description

Let’s now look at the key benefits of generating WooCommerce product descriptions, especially with AI. 

✅Higher SERP Ranking

Your e-commerce site won’t rank higher if you’ve borrowed the copy from another entity. That is Google’s way of punishing you for copy/pasting. Therefore, if you always generate unique product descriptions, you will rank higher. If needed, take assistance from AI tools like GetGenie AI to craft the description. 

✅Rise in Organic Traffic

Product descriptions with several keywords help to add value and search intent to e-commerce store content. As search engines analyze keywords before ranking your e-commerce content, you have to provide answers to the users’ search questions. Therefore, using keywords in your product descriptions boosts the rankings of your site on search engines, possibly beating your competitors.

✅Winning Customers’ Attention

When it comes to e-commerce, customers prefer new stuff and problem-solving products as they navigate from one page to another, analyze features, compare prices and make a purchase. So, you must write unique and high-quality product descriptions to attract customers. This eventually generates more traffic and e-commerce sales.

✅Higher Conversion Rates

The attention span of potential customers or leads tend to be no more than 20 seconds on your website before buying or not. In many cases, they are likely to stay even less than 10 seconds. So, you must come up with content strategies on how to keep potential audiences longer on your site. Customers will move on from your e-commerce site if they notice duplicate or low quality written content. Therefore, the focus should be on creating engaging and quality content, like product descriptions, reducing bounce rates and increasing conversion rates.

Obstacles in Generating WooCommerce Product Descriptions

Regardless of how much assistance you take from AI tools, do deep research, or try to craft unique descriptions, there are some challenges you will face when creating and customizing WooCommerce product descriptions. 

Firstly, you will have to give time to research the information and keywords that you are providing.  This does take up a good amount of time to provide accurate descriptions with the right choice of words. Even if you use AI, you would obviously need to check for accurate information. 

Secondly, using AI tools does not guarantee proper grammar, language, or semantics. You would need to understand your audiences’ tone and what type of language appeals to them. You can use AI to expedite your work but not expertise it. 

Thirdly, there is no shortcut or easy way to apply changes to all listings. Whenever you update keywords or your brand message, you have to go over large collections one by one.

Finally, there are SEO guidelines and competitor practices that you have to keep aware of. Google is constantly making changes to its core updates for SEO, thus you have to keep up-to-date with those changes. The same goes for your competitors, who may be adopting the best practices before you. Which could be quite time-consuming and tedious.

Wrapping up…

AI SEO tools help in developing effective WooCommerce product descriptions and ensuring WooCommerce product description best practices. However, you have to set up and integrate WooCommerce accurately first, and then make sure to utilize the AI tool to customize and optimize product descriptions on WordPress. 

Eventually, how you do your keyword research, use your AI tool accurately, and follow web trends, will determine where your online business will land among the target audiences.