SaaS Content Marketing Benchmarks for 2025

Content marketing benchmarks are the key performance indicators (KPIs) or standards against which content marketing performance is measured. These KPIs help SaaS businesses analyze where they stand compared to competitors. Using the benchmarks, you can identify gaps, optimize strategies, and set realistic goals. 

Content marketing benchmarks are not one-size-fits-all. They vary depending on the industry, target audience, goals, and platforms. Understanding these benchmarks will let you track progress, refine strategies, and achieve sustainable content marketing ROI. 

Here, we’ll talk about major KPIs that help measure content marketing success in the SaaS industry.

What are the Key Content Marketing Benchmarks for SaaS?

Benchmarks or Key Performance Indicators (KPIs) are metrics that measure your content marketing effectiveness. Monitoring these KPIs helps assess what’s working and what’s not, allowing you to grow constantly. 

Increase Organic Traffic

Organic traffic refers to the number of visitors who visit your website through unpaid searches on Google or other search engines. Increasing organic traffic helps in boosting sales or conversations for content marketers. 

Research shows that when your organic traffic consists of 40% or more of your overall traffic, it shows your SEO strategies are working well. 

Tools like GetGenie AI excel at this by using AI-powered SEO suggestions. It helps you optimize your content. With its keyword research and content scoring features, GetGenie helps create content that ranks higher and attracts more organic traffic.  

For example, as the following image shows, the Analyze Keyword button lets you check Search Volume, Competition, and CPC metrics for the target keyword “best coffee maker machine.” All of these are important to increase organic traffic. 

Rank Higher in SERP

Search Engine Results Page (SERP) rankings boost content visibility. High-ranking content drives more clicks and builds authority. As per new findings,  the top result in Google’s organic search results has an average click-through rate (CTR) of 27.6%. That is to say, among all clicks, the first entry on the first page of SERP gets 27.6% of the clicks!

What’s more, less than 10% of web searchers move to Page 2 of Google SERP! That is both alarming and phenomenal. It shows why ranking at the top on the first page is sort of mandatory for content marketing. 

GetGenie enhances your chances of ranking higher by offering real-time SEO, content gap analysis, and AI-driven content recommendations tailored to target audience search intent.

Check out the video below to see how this AI tool helps carry out Head-to-Head content analysis and boost your ranking:

Boosting Blog Visits

Regular blog visits indicate that your audience finds your content engaging and valuable. HubSpot informs that businesses that focus on blogs average 55% more website visitors than those that don’t. 

Your blog posts should be crafted with quality content and be SEO-friendly. Ensuring these will boost your traffic to at least a few blog posts that can enhance your SERP ranking. 

Content generation tools like GetGenie help marketers create high-quality, relevant, and consistent blog posts. Its AI-powered, NLP-driven keyword analysis can analyze trending topics and suggest ideas to ensure your blogs remain fresh and engaging, keeping readers coming back. It also offers a One-Click Blog Wizard to draft search engine-optimized and quality writing. 

Time Spent on Page

The time visitors spend on your page indicates how appealing, engaging, and informative your content is. Longer durations typically correlate with high-quality and in-depth content. 

Tools like Google Analytics and Microsoft Clarity offer insights into how much time your audiences spend on your web pages. 

This crucial content marketing KPI helps measure engagement and user preference. For instance, if you see multiple users spending more than 30 seconds on a particular blog post, you can pretty much assume that the topic has value for the readers. 

However, whether the user reads your blog post or stays for longer durations (preferably more than 3 minutes on a blog post of 1000 words or more) is determined by your content quality. 

A good average time on a page, across industries, is around 53 seconds.

Number of Revisits by Users

Returning users are a clear indicator of brand loyalty and content value. Content marketers pray and hope their target audiences return to their web pages. This shows the true value of your content as it is long-term retention. 

Top-of-the-funnel (TOFU) blog content creates interest for a reader to no more about product or service. However, it’s the middle of the funnel (MOFU) content that stirs desire and ensures a repeat audience to the website. Eventually, the bottom of the funnel (BOFU) content confirms the purchase or desired action.  

A content creation tool like GetGenie can help you personalize content tailored to different audience segments, boosting user retention. Using Google Analytics it can help identify what content resonates most with your audience, ensuring repeat visits.

👉 Enjoy step-by-step Customized Content with GetGenie AI

Improving Social Media Engagement

Social media engagement—likes, shares, comments, and clicks—is a vital KPI for assessing content performance on platforms like Facebook, Twitter, LinkedIn, and Instagram. 

The latest AI tools can help craft compelling captions, engaging social posts, and optimized hashtags, increasing your reach and engagement across social media channels.

Learning and writing the type of captions for Instagram, Twitter, Linkedin, etc. sets the direction for your social media efforts. 

Repurposing blog content helps to maximize the value of existing content and often delivers better returns than paid advertising. Platforms like Facebook and Instagram charge $1 per day for impressions, $5 per day for clicks, likes, or views, and $40 per day for offer claims. 

Similarly, the Cost Per Click (CPC) ranges from $0.38 on Twitter to $5.26 on LinkedIn. In contrast, when a lead clicks on a repurposed blog link, it costs you absolutely nothing.

Right Lead Conversion Rate

A successful content marketing strategy doesn’t just attract traffic; it converts visitors into qualified leads. Conversion is the ultimate goal of content marketing, and your conversion rate is a key metric for measuring ROI. It shows the percentage of visitors who complete a desired action, like leaving a comment, subscribing, signing up, or making a purchase.

Tracking the conversion path from visit to purchase helps identify which pages effectively nurture leads. Tools like Google Analytics allow you to set sales goals and calculate the percentage of visitors who convert.

Remember, the top 10% of landing pages convert at an average rate of 11.5%+

Thus, analyzing traffic sources helps refine your strategy and create targeted, platform-specific, and location-specific content.

Time to Conversion

Time to conversion measures how quickly visitors turn into customers. It’s calculated by dividing the total number of days from the first touchpoint to conversion by the total number of conversions. This metric highlights the efficiency of your content marketing efforts in driving conversions.

Shorter conversion times indicate a more streamlined and effective funnel, while longer times may signal areas for improvement. To gain a clearer picture, combine this data with other metrics like sales cycle length. This ensures decisions are based on complete and accurate insights.

Benefits of Content Marketing Analysis for SaaS Industry

Analyzing content marketing success metrics regularly will help you ensure the following:

🟢 Improved Decision-Making: 

By analyzing data-driven insights, marketers can identify which strategies are delivering results and which ones need adjustment. This ensures that resources are allocated effectively.

🟢 Enhanced ROI: 

Content marketing analysis highlights high-performing campaigns, allowing businesses to double down on successful strategies and eliminate underperforming ones. This leads to a better return on investment.

🟢 Better Audience Understanding: 

Analytics provide a deeper understanding of your audience’s preferences, behaviors, and pain points. This allows you to create content that resonates more effectively with your target demographic.

🟢 Competitive Edge: 

By benchmarking your performance against competitors, you can identify gaps and opportunities to differentiate your content. Staying ahead of industry trends ensures your brand remains competitive.

🟢 Content Optimization: 

You can refine existing content by identifying underperforming pages and areas for improvement. This continuous optimization ensures all content remains relevant and valuable.

🟢 Goal Tracking: 

Content marketing KPI tracking lets you monitor your progress toward achieving business goals. Whether it’s increasing traffic, brand awareness, or generating leads, you can track performance metrics and adjust strategies as needed.

🟢 Increased Engagement: 

By understanding which types of content generate the most engagement, you can replicate successful tactics and create more engaging material for your audience.

Setting Goals for Content Marketing Performance

The content marketing metrics and KPIs matter when you have set goals. Depending on where you are in your product lifecycle and the market, your goals will vary. 

Five major goals that you can set as a content marketer to benchmark performance are:

✔️Lead Generation

Generating leads is a fundamental goal of content marketing. If a blog post is the first page someone lands on before converting to a customer, you can confidently claim that your content team is successfully driving new customers. Key KPIs for lead generation include Search Engine Ranking Position (SERP), blog visits, and lead conversations.

✔️User Engagement

Engaging readers ensures they spend more time on your website, providing more opportunities to demonstrate your expertise. KPIs for engagement include time spent on a page, inbound links, social media shares, repeat readers, and lead conversions.

✔️Customer Support

Content marketing aids potential customers in finding solutions to specific problems or answers to questions. Blogs dedicated to these topics serve as valuable resources for both new visitors and customers already in contact with your team. KPIs for sales support include organic traffic, SERP, return visitors, social media interactions, and time to conversion.

✔️Brand Awareness

Building brand awareness positions your company as a leader in your industry. Making your brand synonymous with the services you offer ensures you’re the first choice for potential customers. KPIs for measuring brand awareness include the number of blog visits, organic traffic, SERP, social media activity, and return visitors.

✔️Brand Loyalty

Cultivating loyalty and trust with existing customers ensures long-term sales opportunities and positive word-of-mouth referrals. KPIs for brand loyalty include organic traffic, return blog visits, social media shares, time spent on a page, inbound links, and repeat customers.

Summing Up

Content marketing benchmarks and KPIs are essential for driving success in today’s SaaS landscape. By tracking these metrics, companies can improve organic traffic, rank higher in SERPs, boost engagement, and achieve higher conversion rates.

AI tools like GetGenie help in content marketing by enhancing the creation, optimization, and analysis processes. From generating SEO-optimized blog posts to enhancing social media engagement, GetGenie empowers marketers to achieve and exceed their content marketing goals.