10+ Impactful Content Marketing Trends in 2024

Content is king! No doubt. And promoting or advocating for the king brings you to the forefront of the industry. 

But there are benchmarked practices to make an impact by promoting your content. And the best way to go about it is by analyzing the latest trends on the internet, in the market, and among your industry rivals. 

As we enter the age of AI revolution and automated services, content marketing trends in 2024 are transforming in unparalleled ways. 

So, let’s dive into knowing about the hottest content marketing practices, trends, tools, and possible roadblocks in 2024 and beyond. 

Understanding Content Marketing & its Benefits

In today’s world, Content Marketing is something easy to grasp but not so simple to implement. 

This form of marketing strategically focuses on developing and distributing content that is 

⭐ Valuable 

⭐ Relevant 

⭐ Consistent and 

⭐ Clearly defined

The goal of content marketing is to attract audiences and hold on to them for life, converting ‘clicks’ into cash eventually. It convinces users how your product can add value and solve their problems. So, building a winning content marketing strategy becomes paramount. 

The valuable contents in this type of marketing—blogs, newsletters, white papers, social media posts, emails, podcasts, infographics, etc—ensure you enjoy the following benefits in your marketing efforts:

Increased traffic to your website 

Creating and optimizing content according to SEO best practices ensures higher ranking on the search engine results pages (SERP). This paves the way for more potential customers to visit your website or pages, increasing chances of conversions. 

Gaining customer trust and establishing credibility 

A reputable brand usually attracts more potential, new, and repeat customers because it is deemed as a trustworthy industry name. People tend to trust brands with credibility—having a confident, consistent brand voice and purpose. 

Improved lead generation and conversion 

Emphasizing lead generation helps to develop trust, visibility, relevance, and interest of the users who you consider your potential customers. This move also boosts your brand awareness, enhancing chances of visibility and positive word-of-mouth. 

By generating more leads, you increase the chances of more conversions and garnering high-quality prospects. Converting high-quality leads into high-value customers and retaining them is the endgame of a smart content marketing strategy. It helps you increase user engagement and conversion on your site, scaling your brand and growing your revenue.

Content Marketing Trends in 2024 to Reach New Heights

As per a recent HubSpot survey, in 2024, around half of the marketers worldwide are focused on increasing their investment in content marketing. 

If this stat is not enough to show the significance of content marketing in 2024, then let’s delve into the trends that will shape it in 2024 and beyond. 

1. Use of AI tools to drive Content Marketing

The AI revolution is on and kicking. Content driven by AI and automation is peaking big time nowadays and more businesses are looking for ways to boost efficiency and maximize their marketing ROI through it. 

If you want to remain competitive as a marketer, finding new ways or strategies to optimize content through AI is imperative. 

For instance, you can utilize AI to enhance key content marketing tasks like:

✔️In-depth competitor analysis

✔️Campaign optimization with popular copywriting frameworks like AIDA, BAB or PAS. 

✔️Marketing automation

✔️Keyword research

✔️Marketing data analysis

✔️Customized content creation

✔️Writing personalized content quickly and efficiently 

✔️Social Media copy generation

✔️And more!

AI tools or AI-integrated tools like GetGenie, Narrato, Synthesia, Canva, Copy.ai, and of course ChatGPT assist businesses with various aspects of content creation like writing, designing, video production, research, etc. 

2. AI-powered SEO strategies to rank higher in SERP

The use of AI to improve ranking in SERP is set to grow manifolds in 2024 and beyond. Companies are targeting to enhance the quality of SEO content and elevate user expectations through AI. 

This trend is unlikely to subside anytime soon, because Generative AI is a quick and straightforward solution for content generation. Tools like Perplexity, GetGenie, Jasper, Midjourney, Dalle or  ChatGPT can expedite content development tasks for various functional teams across industries like web development, digital marketing, software development, advertising, Edtech, talent acquisition, B2B ecommerce, and many more.

Additionally, when AI optimized research and SERP analysis boost marketing tasks, why would a progressive marketer not jump on the bandwagon of AI SEO?

3. Use of NLP-based keyword research to create content that connects

Natural Language Processing (NLP) refers to the method that computers use to understand human language, whether written or spoken.  You can look at it as a bridge between human communication and computer understanding. 

Businesses and brands are utilizing NLP-based keyword research and AI content writing to enhance content marketing efforts. Using NLP helps brands write in more advanced, humanized text, appealing to audiences across multiple platforms and places. You can generate content with both targeted keywords and relevant contexts, creating content that connects. 

Humanizing Content with AI Collab

It’s been proven time and again that the most engaging, appealing, relevant, and impactful  content is by the people, for the people. You can interchange the term ‘people’ with ‘humans’ in this case. 

There is a saying by economist Richard Baldwin at the World Economic Forum’s Growth Summit 2023 that’s been making the rounds in recent times, “AI won’t take your job. It’s somebody using AI that will take your job.” 

He may be spot on!

You can use AI to ⬇️

🔵 Understand your audience better 

🔵 Identify the most recent trends, collect competitor and market data and 

🔵 Find out the most searched keywords quickly

🔵 Do research and layout the groundwork or outline of your content

🔵 Draft the basic content or create a general design layout

But these activities powered by AI are to save time and help you do the most crucial task of all: CREATE!

This content marketing trend is gold for countless brands. At the end of the day, you are the final writer, designer, editor, and assessor of your content. AI simply helps expedite and enhance your workflow. 

Also, with AI assistance, you can create quality copies in bulk that boosts your marketing copywriting in less time. In fact, AI blog writing tools like GetGenie let you write multiple versions of a copy so that you can choose a preferred one. It also allows you to combine two copies and craft a unique one.

5. Utilizing Visual Content for SEO Optimization

Visuals add variety to your content and make it feel more compelling. To date, a picture is still worth a thousand words. Visuals grab your audiences’ attention more and help position your brand. In fact, a recent research by 3M shows that visuals are processed 60,000 times faster than text. 

Videos, infographics, charts, photos, etc., integrated in your online blogs or articles not only grab visitor attention but also enhance the user interface (UI) and user experience (UX). This automatically helps brands rank higher and eventually convert more. 

In fact, Hubspot reported that Infographics can get you 30 times more reads on the web than a written article.

6. Rising use of video as content marketing trends

This image above is a clear indication of where the interests and investments of content marketers are headed in 2024. With 26% of marketers ready to invest more in short-form videos than any other format, there shouldn’t be much doubt about capitalizing on this trend. 

Short-form videos are usually vertically shot and no longer than 60 seconds in length, across platforms like YouTube, TikTok, Snapchat, Instagram, Facebook, etc. Google, Instagram reels and short stories have become a hot tool for content creators to draw audiences and viewers toward them. 

Long-form videos are also a go-to form for content marketing, especially if you want to create tutorials on YouTube. As per Google, long-form videos are over 10 minutes long. 

Another popular long-form video content is Podcast. These started off as completely audio-based but have extended into video content format due to increasing popularity. Ideally, a podcast streams between 30 to 45 minutes on various platforms. 

Also, like with content

7. Influencer Marketing as a game changer

In 2022, the influencer marketing industry was worth $16.4 billion. By the end of 2024, the industry is expected to hit a worth of $24 Billion. 

Impressive, right? But why and how?

Influencer Marketing works on what we call social proof – a concept which tells people’s purchasing decisions tend to be influenced by reviews, recommendations and others who have used the product.

With the tremendous growth of content creators and the ‘creator economy’, an ‘influencer’ is no longer a celebrity or someone with a massive fanbase. It could be a public figure like Lionel Messi or a niche Instagram influencer like Ryan King.

Thus, with different reaches and ranges of influencers (as shown below) out there, brands are notably and abundantly collaborating with them to resonate with audiences and build awareness or convert the target groups into customers. Definitely one of the hottest content marketing trends in 2024!

8. The surge of personalization at scale 

Though not a new practice, brands are putting their total efforts to improve personalizing content across various channels for target audiences. 

Why? Because, businesses that engage customers through personalization grow faster than their competitors who don’t. As reported by McKinsey & Company. 

Personalization at scale means analyzing large quantities of data or information targeting one particular user or audience based on their specific needs, behaviors, and preferences, to offer highly relevant customer experiences. A good example would be how YouTube or Netflix analyzes its users’ search or viewing history to show content recommendations. 

Another common example is how ecommerce companies target audiences and present their offerings. In E-commerce personalization, businesses target existing and new customers, through personalized messages, content, website, products, and much more. 

Whether it’s tailored online experiences or customized business cards printing, personalization creates stronger customer engagement.

Because the personalization is derived from real-time, first-party data, and occurs across multiple channels, the results are more relevant and engaging to the target users, creating more brand awareness and repeat purchases.

Data analytics tools and AI-assisted Woo Commerce content creation tools can also help in enhancing the UI and UX of personalized e-commerce.  

If we go by a recent content personalization stat, 78% of American Internet users believe content that relates to them based on their likes, habits, hobbies, etc. drives them more to purchase it.

9. Automated & AI-powered Social Media Marketing 

With the influx of content and content creators across multiple niches, content marketers need tools that constantly speed up their creation and strategies.  Tools like GetGenie enable content marketers and creators to quickly generate engaging and creative captions on Instagram or attention-grabbing posts on LinkedIn.

Automated social media marketing is now a popular and powerful communication tool to engage hordes of audiences and promote a brand on a global scale. Thus, the use of AI for Social Media is not only an integral part of content marketing strategies but crucial to keep ahead in constantly expanding and evolving social media spectrum. 

Popular social media management tools like Hootsuite, Buffer, SocialBee, etc. have integrated AI to enhance their functions and expedite processes. 

10. Content Repurposing Across Channels

Just as we mentioned above, the countless amount of content made nowadays, might drive the most talented marketers or creators insane, if they created various types of content for different social media, web, digital, or even print media. 

To make their lives easy, marketers are trying out content repurposing, which is changing the format of an existing content to other formats. 

Some examples include:

1. 1000-word blog article to a 5-minute Youtube tutorial video
2. 5-minute tutorial video to a 10-image Instagram carousel
3. 10-image carousel to a 30-second TikTok reel

And the list of options goes on!

Using this content marketing strategy helps businesses not only save time and money but also:

1. Boost engagement and longevity ✅
2. Generate more leads ✅
3. Increase brand awareness ✅
4. Personalize content for specific target groups ✅
5. Reap the benefits of SEO ✅

In fact, AI is getting used in content repurposing via tools like GetGeni, that generate content for multiple formats with various templates, as per user need. Popular tools marketers use to repurpose are ChatGPT 4, Canva, Lumen5, Repurpose.io, AI Social Content Generator, etc. to name some. 

11. The Increase in Voice Search for SEO

Voice search has skyrocketed in recent years.

As per Think with Google, around 27% of the global online population use voice search on mobile devices.

Content marketing trends for Voice Search are expected to continue at a rapid pace in 2024 and beyond.

Businesses now understand the growing trends of voice search in digital marketing and capitalize this to optimize their content and attract valuable traffic. 

But as we enjoy the voice search capabilities of Amazon’s Echo, YouTube, Cortana and others, a pressing issue is data security or privacy caused by stealing data over a device’s microphone or speaker. 

12. AR for Advanced Audience Engagement

Augmented reality (AR), the technology that transfers digital information or materials to the real world, in an immersive environment, is a top go-to method for enhancing engagement. 

Because AR can create immersive and interactive experiences beyond traditional marketing methods, companies developing metaverse solutions are grasping on to it, especially those developing mobile and business applications. 

In fact, Statista reports that the AR/VR market may reach an astounding revenue of $38.6 billion globally by the end of 2024.

What adds more fuel to this trend is that…

AR shopping experience interests more than 90% of Gen Z people

…showing the power of immersive environments for business and marketing trends. 

These content marketing trends that are expected to grow further in 2024 and beyond should be under every business’s watch. These trends should be an integral part of a brand’s content marketing strategy. But the strategy needs to be solid, purposeful, and effective as well. Let’s see how.

13. Use of Predictive Analytics

In case you are not fully familiar with the term predictive analytics, then check out the following definition  

Predictive analytics is a branch of advanced analytics that makes predictions about future outcomes using historical data combined with statistical modeling, data mining techniques and machine learning.

by IBM

Marketing departments utilize predictive analytics, to better identify potential customers or leads. This boosts forming long-term customer relationships and marketing other products to them based on their buying patterns. 

A similar concept in the digital arena, Predictive SEO, helps content marketers analyze and offer the information online visitors might seek in the future based on past analysis and knowledge. 

By leveraging predictive analytics and SEO, driven by AI, companies are streamlining their market research and product offerings online.  A great example is Netflix, who uses predictive analytics to enhance different aspects of their business like content suggestions, production decisions, and subscriber retention.

Developing a Winning Content Marketing Strategy in 2024

Following are five key elements that can help you produce an effective content marketing strategy to maximize ROI in 2024 and be abreast of the content marketing trends:

Understanding Audiences for Engagement

There is no better alternative than catering to your target audiences’ tastes and wants. Focusing on customer or client’s pain points and coming up with actionable and highly effective solutions are the ONLY ways forward to sustaining in such a competitive content marketing landscape. 

Personalizing content using predictive analytics, AI-driven competitor analysis, keyword research, or predictive AI-power SEO scoring will be your way forward in the coming days. 

Keyword research with AI tools

Quality content marketing needs relevant and well-researched keywords that meet your target audience’s interests and your business objectives. 

AI-driven keyword research helps you streamline, save time and get more accurate trending topics to enhance your SEO. You will receive the best outcomes when you find all the secondary keywords along with LSI (latent semantic indexing) keywords. 

For instance, GetGenie AI offers you an AI-powered keyword feature that lets you discover numerous untapped, relevant keywords for your content and improve your ranking on SERP to stay updated with content marketing trends in 2024.

Finding content gaps through competitor analysis

In addition to keyword research and analysis, your marketing team needs to identify possible gaps, strengths, and opportunities of your content as well as your competitors’ content, too. 

You can check marketing metrics like 

• engagement 
• frequency 
• traffic 
• cost-per-click (CPC) 
• cost-per-mille (CPM) 
• click-through-rate (CTR) 
• cost-per-result (CPR) 

And more, to gain insights for developing the most optimal content marketing strategy.

This will let you know what the content marketing trends are, which content can perform well for your TG and where you need to improve. 

AI-powered tools like GetGenie AI offer robust assistance in content gap analysis as well as head-to-head competitor analysis. 

Utilizing AI to improve content research & quality

As you would have understood by now, using AI is the way forward in 2024. Whether it is AI-automated marketing or AI-assisted blog writing, AI is your best assistant. 

OpenAI’s Generative AI tool GPT-4 transformed the content creation and marketing arena on March 14, 2023, when it was released as an upgrade to GPT 3.5. And the rest, as they say, is HISTORY!

There are arguments and contrasting views about AI’s generative nature and whether it will take over human thinking and creativity in the future. Though we can’t say anything definitively, we can ascertain that marketers who can make the best use of AI’s quick and deep research capabilities will surpass others, at least in timely delivery and ideation. But yes, one would need to check and verify information and content drafts generated with the help of AI before publishing or sharing. 

SERP Analysis to Rank Higher 

Finally, you should focus on enhanced and accurate SERP analysis by retrieving content details like word count, ideal visuals or image creation, head-to-head comparisons of content with competitors, visualized SERP results, competitors’ link building strategies, and much more. 

Ranking higher than your competitors on the web – keeping Google’s SEO Rules intact – is the contemporary practice of gaining market leadership. For that, you can carry out tactics like predictive analysis or AI SERP analysis through solutions like GetGenie. 

Five Tools to Find Trending Content

Having discussed about content marketing trends in 2024 and a strong strategy to stay abreast with those, let’s look at 5 popular and proven online tools that will help you know what’s making the rounds:

From researching topics to monitoring brands, BuzzSumo is an advanced content marketing tool that enhances your research on trending or buzzworthy content to another level. Depending on the package you purchase, you can avail:

• Discover new ideas or topics to create content on
• Explore the top-trending topics across multiple niches
• Enjoy Digital PR and communication features
• Monitoring competitor moves and strategies
• Use a built-in API to create tools or applications as needed

And much more. 

Though it provides topics based on the searches made on Google only, Google Trends is the easiest and most accessible trend finder out there. Simply because, it shows results of topics based on the most popular search engine’s results.  It is quite useful in trend analysis because of the data extracted from Google itself. 

Feedly aggregates news content from all over the search engines in one place. Its AI integration helps in gathering, analyzing, and prioritizing information in real-time. You can use this app on web browsers as well as on mobile devices.

An useful tool for entrepreneurs, investors, or aspiring businessmen looking for trending business ideas or topics, Exploding Tools analyzes large numbers of searches, conversations and comments on the internet. It uses predictive algorithms to suggest industries, products, and categories for aspiring entrepreneurs to work with. 

Sparktoro Trending shows the most trending marketing, SEO, and technology articles and content. The trends are based on the number of social shares from connected SparkToro members or other sources. The number of searches, results, audience demographic factors, etc. depend on the plan you purchase. 

Factors to Watch out for Moving Forward

As content marketers or brands driven by optimized content marketing efforts, you will see a lot of trends emerging here and there, time-to-time. Some content marketing trends will be effective and sustainable; others, not so. Following, we present 4 crucial issues that you should keep in mind, going forward with your marketing initiatives in 2024 and beyond:

Too much Dependency on AI

Obviously, no matter how much assistance you take from AI tools, either for writing, designing, planning, scheduling, etc., avoid full dependency on these tools. You should always check for authenticity and accuracy of the deliverables by your AI-assistant. 

For instance, those who use the free versions of ChatGPT 3.5, Dalle -2, or Canva know the issues with accuracy of written or designed content. 

Quantity over Quality

Yes, AI has made life much easier for content creators to write or design in bulk, sometimes with just a few clicks. But this ‘advancement’ has triggered another problem –  too much content over relevant or quality content. 

One understands that It is very alluring to utilize AI tools and go all-out in developing countless contents. But eventually, if quality is sacrificed, your SERP rankings will drop, audience engagement will fall, and you will lose value as a content marketer among the plethora of content development on the web and digital spectrum. 

Following Trends without Purpose

Grasping on topics or trends that are making noticeable impact or gaining significant traffic towards them is an easy way to become relevant on the web. 

⚠️BUT BE WARNED⚠️ if the niche or industry of your skill, knowledge, or experience does not match with the ‘trending’ topics, you will eventually fade out without much trace. 

Content created without a solid purpose or value is doomed to fail. So no matter how or what you create (legally), you should have a goal or purpose to sustain and click. 

Content that Can’t be Repurposed or Customized

With the immeasurable online platforms already existing and new ones being created frequently, your existing contents should be recreated and customized for different platforms and purposes. 

Additionally, to stay relevant on the web, existing contents need to be optimized for search engines. Given the influx of updates and upgrades occurring in the tech and business worlds, missing out on repurposing, customizing and/or optimizing your content is an obvious sign of falling behind in the race of business growth and sustainability. 

To Sum Up

Content Marketing Trends in 2024 are at a crossroads of leveraging new innovative systems but also not compromising customer satisfaction or revenue generation. 

With the strong presence of AI and automated tools available out there, content marketing trends moving forward will be heavily influenced by AI-driven tools, especially in areas of copywriting, SEO, content creation and competitor analysis. 

And a good way to start exploring the power of AI in content marketing is by using GetGenie. Check out the packages of GetGenie below: