The BAB Copywriting Formula Explained — The Must Needed Guide

Copywriting is the art that can bring a dramatic change in the conversion rate. The challenge is being consistent and reaching the pain point of the audience.

BAB copywriting formula is a proven method to convince the audience and get all the attention to the product or service.

So, what is BAB? BAB stands for Before – After – Bridge. However, this doesn’t explain everything.

In this blog post, I am going to explain what the BAB framework is for copywriting and how to apply it to boost your conversion rate.

What is BAB Copywriting?

You already know what BAB stands for. Let’s go deeper.

Here the term ‘Before’ means the current condition of your target customers where they are struggling. You can also call it the pain point of the customers. The BAB formula gives the impression to the audience that they have a pain point that needs to be solved.

In the BAB copywriting formula, ‘After’ refers to the desired end state or the outcome that the reader wants to achieve by using the product or service being advertised.

And the term bridge means building the bridge between the Before and After.

Combining all these terms properly in the copy is called the Before — After — Bridge.

How does BAB copywriting work?

If you are going to use the BAB framework for the first time, you might be wondering how the formula works and why it is so popular among copywriters.

First thing first, no matter whatever copywriting formula or framework you are using, the end goal is convincing the users to take action. In the BAB formula, it becomes easy to make a connection between the product and the outcome.

If you are reaching the right audience, you know that they have a collection of people with some pain points and they are looking for the best solution. In the previous part, when you talk about the problems one might face at this stage, users can immediately connect with your copy.

When a user gets connected and feels that he has the exact same pain point as described in the copy, he will be interested to read.

In the next part, the copy tells about what can happen after using the product and how it can solve all the problems that a user might be struggling with. Thus it builds a bridge 

How to apply the BAB copywriting formula?

Using the BAB (Before-After-Bridge) copywriting framework is a great way to sell your products or services and connect with your readers. As mentioned earlier, it is a three-step process that involves highlighting the benefits of your products to the reader.

Using the BAB (Before-After-Bridge) copywriting framework is a great way to sell your products or services and connect with your readers. As mentioned earlier, it is a three-step process that involves highlighting the benefits of your products to the reader.

First, you need to draw a picture of the reader’s current situation or problem by describing the challenges. Be concise at this point to hook the reader. This helps you connect with the reader on a personal level and show them that you understand their struggles.

Next, you should describe what their life will be like after they use your product or service. You focus on the benefits they’ll experience, such as improved efficiency, increased happiness, or reduced stress. Instead of just listing the features of your product, you should highlight what the reader will get out of using it.

Finally, you provide a “bridge” between the reader’s current situation and the desired outcome. This could involve describing how your product or service works, or how it has helped others in similar situations. Your goal is to make the transition from the reader’s current situation to the desired outcome as smooth as possible.

By using the BAB framework, you keep the focus on the reader and what they’ll get out of using your products. This helps you create a more persuasive and compelling message that resonates with them. Whether you’re writing copy for a website, brochure, or any other type of marketing material, the BAB framework is a valuable tool that can help you sell your products or services more effectively.

How to write BAB copies in bulk?

When you have to handle a big project and run a marketing campaign, often you will have to test multiple versions of the copies. It could be time-consuming, right? Don’t worry, with the GetGenie AI tool, you can easily write tons of copies with a few clicks.

For this, you need to install the GetGenie plugin. Next, go to your website’s dashboard. Select GetGenie > AI writing and go to the templates. From the template list, choose BAB and you are ready to use the feature.

In the template page, you just have to give the product name and a small description of the product.
Now choose the other settings like the language, creativity level, and tone. Finally, you can select how many outputs you want to get at once. The good thing is that you can write 5 copies for a single product following the BAB copywriting framework.

You will get all the copies ready to use. Use different versions for A/B testing. You can even merge your copies with the Genie mode of GetGenie.

Frequently asked questions about the BAB copywriting framework

Still have some queries regarding the BAB framework for copywriting? Then go through the following questions and answers to understand it better.

Does BAB copywriting convert better?

Yes, if you are using it for email marketing and short copies, it works great. However, the BAB (Before-After-Bridge) formula is a commonly used structure for writing persuasive copy and has been shown to be effective in many cases.

What are other copywriting formulas?

PAS (Problem, Agitate, Solve), AIDA (Attention, Interest, Desire, Action), The Five W’s and H, and USP (Unique Selling Proposition) are some other popular copywriting frameworks. Each of the copywriting frameworks might work best for different scenarios.

Which copywriting formula works best?

The best copywriting formula will depend on the specific goals of the copy and the target audience. Different formulas are designed to achieve different results, and what works best for one project may not work as well for another.

How does GetGenie write following the BAB copywriting framework?

GetGenie uses an advanced natural language processing model, artificial intelligence, and a unique algorithm to generate BAB copies for the users. The outputs come based on the input from the users.

In conclusion, the BAB copywriting formula is a simple yet effective way to sell your products or services. It helps you connect with your audience and highlight the benefits of your products in a persuasive and compelling manner. Give it a try on your next marketing campaign and see the positive impact it can have on your copywriting.

Wrapping up

In conclusion, the BAB copywriting formula is a simple yet effective way to sell your products or services. It helps you connect with your audience and highlight the benefits of your products in a persuasive and compelling manner. Give it a try on your next marketing campaign and see the positive impact it can have on your copywriting.