How To Do Keyword Gap Analysis Smartly Using AI

In simple words, keyword gap analysis is identifying the keywords you might have overlooked, but your competitors have capitalized. It’s a bit like finding the missing puzzle pieces. Once you know what’s missing, you can start adding those pieces.

Typically, keyword gap research involves:

Listing of competitors’ keywords 👉 keyword comparison 👉 finding the missing keywords

Keyword gap analysis sounds easy, right? As easy as it may seem, there are more technicalities to this competitive gap analysis.

To successfully beat your competitors and get more traffic, you must know what is keyword gap analysis and how to do keyword gap analysis precisely. Also, having the craftwork to utilize artificial intelligence in keyword gap research can greatly benefit you.

What is keyword gap analysis?

The keyword gap analysis is a strategic step of search engine optimization (SEO). As said earlier, this is the process of identifying keywords your competitors are ranking but you are missing out on.

For example, suppose you own a bookstore. To get more customers and improve sales, you need to have the high-demanding books in your store.

To do so, you can collect the catalogs of your nearby bookstores. Then compare them with your catalog and find out which books are missing from your inventory. The process is quite the same for keyword gap analysis.

Keyword gap analysis is more like reverse engineering for keyword optimization.

Basically, you reverse engineer your competitors’ content to extract their keywords. Then identify which keywords you were missing out on and target them to get more traffic.

However, for the keyword gap analysis, you need to list the competitors’ keywords that drive high traffic to their websites. This can be done by using a keyword research tool. Once you have identified the keywords that you are missing out on, you can start optimizing them for your content and SEO strategy.

The competitive keyword gap analysis can help you identify new opportunities to improve your rankings and drive more traffic to your website.

This gives you a broad understanding of the search terms and phrases that are relevant to your niche.

Keyword gap analysis vs regular keyword research

Regular keyword analysis is about finding relevant keywords from search engine data. But when we talk about keyword gap analysis, it’s like digging deeper. It helps you find keywords that could improve your overall SEO strategy by identifying gaps in your current keyword list compared to competitors. More like spotting the missing pieces in your current keyword list.

Here is how keyword research and keyword gap analysis differ from each other:

	Keyword Analysis	Keyword Gap Analysis
Focus	Finding relevant keywords.	Comparing the keywords with competitors.
Objective	To find relevant keywords and understand the search intent and competitiveness.	To identify missed opportunities on keywords that competitors are ranking.
Methods	Analyzing relevancy, gathering data on keyword search volume and difficulty.	Listing competitors’ keywords, comparing with own keywords, and finding missing keywords.

How to do keyword gap analysis

The competitive keyword gap analysis involves listing your own, running a thorough analysis of competitors’ keywords, identifying opportunities for improvement, and discovering keywords you may not be targeting. Here’s a step-by-step guide on how to do keyword gap analysis:

Step 1: Compile a list of your keywords

First of all, gather your own list of keywords. If you already have a keyword list that’s great. If you don’t, use tools like Google Analytics, Google Search Console, or SEO platforms to get a keyword report of your website. 

Step 2: Identify your main competitors

Now you have to conduct a competitor keyword analysis. To begin, identify your main competitors. 

You can use the search engine data to identify competitors. Enter your targeted keyword on the search engine. From the SERP (search engine result page), pick the top 4 or 5 top results. These are the websites or web pages you’ll compare your keywords against.

Besides, tools like GetGenie Ai can provide thorough competitor analysis. Just enter your search term in the keyword field and Analyze Keyword. Then you’ll have the detailed competitor analysis under the “competitor” tab. Pick your competitor from this list.

To learn more about it, here is 👉 how to do competitor analysis with GetGenie Ai.

Step 3: Analyze and compare your competitors’ keyword

Then comes analyzing the keywords of your competitors. You can manually inspect your competitors’ websites to identify keywords. You can predict their keywords from their meta tags, titles, headings, and content. However, this is only a prediction-based process and you can only identify only a handful of keywords.

Another option is using a competitor and keyword gap analysis tool. An advanced tool can provide a more detailed and precise analysis of your competitor’s keywords.

For example, we are using GetGenie Ai to do an advanced keyword gap analysis using the power of artificial intelligence.

When you write content with GetGenie Ai, it provides a content score along with a competitive gap analysis and plagiarism report. To get the keyword gap analysis:

1. Click on the “content meter”.
2. Switch to the Competitor tab.
3. Toggle the H2H Comparison to enabled. 

Here, H2H (head-to-head) comparison is a process that compares your content with top content based on a list of NLP-powered keywords. As shown in the following image it provides a list of NLP keywords. Then it shows how many times those keywords are used by the top 10 competitors in the Google Rank.

Now you can see a table of numbers in the head-to-head comparison. Don’t get puzzled by this. We’ll explain how it works.

The rightmost column includes the list of keywords. The column next to it shows how many times a keyword should ideally be used in the content. After that, the column labeled “My Content” shows the count of each keyword used in your content.

For example, this graph shows that you have used the “keyword online video streaming” 20 times in the content.

The rest of the columns display competitors’ keyword counts. It shows which keywords are used and how many times they are used in each content ranking from 1 to 10 in Google search results.

In this graph, the color indicates the usage of the keywords.

• Red color means the keyword has been overused.
• Green says keywords are used within the range.

This simplifies your workflow of competitive gap analysis, starting from identifying keywords to competitors’ keyword analysis.

Step 4: Identify gaps and opportunities

This H2H comparison gives a complete overview of keyword gap analysis. You can compare your content with your competitors’ keywords at a glance.

Now it’s time to extract the information from this keyword data. Take a look at the keyword “live streaming”. It’s been heavily used by almost all your competitors. So you can consider optimizing this keyword in your content.

In terms of keyword optimization, pick the keywords that match the intent of your target audience. Moreover, focus on keywords that align with your content strategy and have reasonable search traffic.

In conclusion

Remember, keyword gap analysis isn’t a one-time task – it’s an ongoing process that requires regular review and adaptation. This competitive gap analysis opens up hidden opportunities to target more traffic-driven keywords. Moreover, you can fine-tune your SEO strategy, achieve a higher ranking on SERP, and drive more traffic to your website.

As for the keyword gap analysis tool, the integration of artificial intelligence simplifies the process, skips multiple steps, and helps you to make informed decisions swiftly.

Ultimately, Ai-powered tools can be your strategic ally in finding those missing pieces and solving the puzzle of keyword gap analysis.