How to Write a Cold Email for Sales: The Easy Ways!

If you regularly check emails, you may notice some cold emails almost every day. You may scan them in your inbox or spam folder before deleting them. So, are these random marketers wasting their time? 👀

Well, all these efforts are not useless. Cold emails get responses too. The best cold emails can even land clients, leads, or deals worth millions! 👌

So, writing cold emails is impactful only when you know how to craft one perfectly. But how to write a cold email? Let’s dive in!

What is a cold email?

A cold email is an email that is not asked or requested. You can send these emails to a recipient without prior contact.

For example, marketers send cold emails as a form of direct outreach. They reach such recipients with whom the marketers have not had previous interactions. By sending cold emails, marketers introduce a product, service, or idea to potential customers or partners. 

Purpose of writing a cold email

The goal of a cold email is to spark the recipient’s interest in any product or service. A well-written, personalized email encourages the receiver to learn more. If the reader feels the curiosity then they may want to go further or take positive action.

To clarify more, suppose, you are a salesperson for a cloud computing company. At a technology conference, you start a conversation with David, CEO of a growing software startup. You learned about his company and his challenges attentively. Now, you can subtly suggest a follow-up meeting with David to explore more potential solutions for him. Or, you can just build a rapport with David by sharing your knowledge.

Just as in your conversation with David, cold emails can also be effective to start connecting with people. These contacts are known as ‘cold leads‘. You have to make an effort and need to nurture these bonds gradually. It’s simple!

However, by demonstrating genuine interest in the recipient’s business and challenges, you can also send sales pitches through cold emails.

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How to write a cold email

Cold emailing is a powerful way to reach new potential customers and generate leads. However, it can be challenging to write effective cold emails that get noticed and opened.

You can either follow a few simple rules and write a cold email yourself or you can get help from a suitable AI writing tool. 

Let’s discuss both options, one by one –

How to write a cold email yourself in 6 easy steps

Step-1: A Compelling Subject Line

The subject line is the first thing your prospect will see. So it’s important to make it count. Your subject line should be brief, attention-grabbing, and relevant to the content of your email.

This is true 👇

Emails with personalized subject lines get 50% higher open rates!
Source: Hunter

Step-2: Personalize Your Greeting

After the right subject line, a nice greeting helps to attract the reader’s attention quickly. Address your prospect by name, and use a friendly and professional tone.

So, how do you start a cold sales email? Have a look 👇

Step-3: A Relevant Introduction

Writing a good cold email requires a relevant and interesting introduction. You can begin by mentioning something that you and your prospect have in common. This could be a shared interest, a mutual connection, or something related to their company or industry.

Step-4: Craft the Body

The body part should be related to the subject line. Try to write a compelling opening mentioning what you know about the recipient. Present the recipient’s pain points.

Next, share what you sell and why the prospects should care. Discuss the benefits you want to offer your prospects and how it will make their lives easier or better.

Step-5: Add a CTA

You have reached the finishing line. Now, write a clear ending by mentioning the purpose of your email. Tell your prospects what to do after reading your email. Include a clear call to action, such as asking them to schedule a call, visit your website, or sign up for a demo.

Step-6: End with Signature

It is good to finish a cold email with your signature. Here’s an example of an HTML email signature –

A signature gives a professional touch and enhances credibility. It encourages recipients to view you as a trusted source rather than a random sender.

How to write a cold email using AI

Did you know today’s AI writing assistants can write a cold email for you? Yes, it’s true. Such a successful AI writing tool is GetGenie. You can use it as a WordPress plugin, SaaS option, and also Chatbot.

For example, the Genie Chatbot has a Chat personality called Email Copywriter. If you give it the right command, it will produce the exact cold email you want.

Let’s learn how Genie Chatbot can help you to compose a cold email –

Here is the recipe for you –

Some bonuses you can get using GetGenie –

🔸 37+ writing templates (Long & short form content)

🔸 GetGenie AI helps to rank 20x faster than ever

🔸 You can manage all your SEO clients with one platform

🔸 1-click blog generation within 60 seconds

🔸 Supports 33+ languages

Whether you need marketing emails, social media copies, or blog posts, GetGenie can be your personal writing assistant!

4 common mistakes of cold emailing to avoid

Misunderstanding often occurs in cold emails! 😐

To make your cold emails successful, you should have a clear understanding of what to avoid.

Some common mistakes that people make while cold emailing:

❌ Doing personal promotion – You should be specific with your goal. But remember, cold emails are not for blatant promotion. Doing this can irritate your prospect.

❌ Discussing product features – The cold email content should be simple and relevant. You can draw a bridge between the reader’s needs and your offers. But, presenting too many product features can create a bad impression.

❌ Being pushy/clingy – Providing information and solutions to your prospect’s problem is a good way to add value to the cold email. However, you must be careful to not sound pushy in the process.

❌ Say no to long emails – Keeping your cold emails short is important as it increases the chances of getting a response. People receive a large number of emails every day. So, people have limited time to read and respond to them, especially cold emails. Besides there’s no point in beating around the bush and taking too much time to get to the point.

Some phrases, words, and tone to avoid in cold emails

Some quick tips for writing a cold email

So, how do you write a catchy cold email? Ummm.. it’s tricky but not impossible.

Here are some tips for you-

⭐ Use clear and easy language.

⭐ Keep your emails brief and to the point.

⭐ Avoid using jargon or industry-specific terms that your prospect may not understand.

⭐ Follow up with your prospects if you don’t hear back from them right away.

⭐ Use a professional email address.

⭐ Proofread your emails carefully before you send them.

⭐ Follow up with your prospects if you don’t hear back from them right away.

FAQ

Try writing a cold email now!

Cold emailing remains a valuable approach for reaching potential customers and fostering connections. Its cost-effectiveness, measurability, and potential to build relationships make it a compelling option for businesses. 

Then again, if you don’t have the time or want a proper draft as a headstart, you can still get help from an AI tool (as shown above) and compose your emails simply.

Hope you have got all the details of how to write a cold email. Now, try to write and optimize your cold emails. ✌️