How to Track Website SEO Performance in WordPress

Tracking your website’s SEO performance is essential to understanding what’s working, what’s not, and what needs improvement. As a WordPress user, you have plenty of options to track the SEO performance of your website.

You can directly install a plugin to gain insights into when to refine your SEO strategy by measuring key SEO metrics. You can refine your approach and double down on your website’s SEO performance.

In this blog post, we’ll walk you through 6 important metrics to monitor consistently for your WordPress site, how to track website SEO performance in WordPress, and more.

What is SEO Tracking?

SEO tracking is a process of monitoring key performance indicators (KPIs) that reflect how well your website is performing in search results. These indicators help you understand your site’s visibility, traffic quality, and conversion potential from organic search.

Instead of guessing to know what’s working, you can get real, actionable data to make targeted decisions with SEO tracking.

Why Is Tracking SEO Results Important?

Tracking SEO performance is a necessity for businesses and marketers who want real ROI from their online efforts. The SEO performance will tell you if your SEO strategy is working or if it needs revising. 

Here’s why it’s crucial:

• Refines Strategy: Understand which tactics are generating results and where you need improvement.
  
• Increases ROI: Focus your time and budget on strategies that yield actual results.
  
• Identifies Technical Issues: Detect problems like indexing errors or slow load times before they impact rankings.
  
• Demonstrates Value: Reporting on SEO metrics shows stakeholders the tangible benefits of your SEO work.
  

Metrics to Track Website SEO Performance

The effectiveness of your SEO campaigns can be measured through various metrics. But in this blog post, we will tackle the 6 key metrics. The results of these key metrics can be determined with the use of different tools.

1. Organic Traffic

The organic traffic can come from various sources like search engines, social media, direct visits, and referrals. The majority, around 90%, typically comes from Google.

Additionally, a consistent increase in organic traffic is a strong sign that your SEO strategy is effective. It also shows that your site is ranking well for keywords your target audience is searching for.

2. Keyword Rankings

Keyword ranking is one of the most important indicators of your SEO campaign’s success. Higher rankings mean greater visibility, more clicks, and increased chances of conversion.

The keyword you rank helps you understand your presence in the organic search. Additionally, it helps you decide whether to further optimize your existing keywords or target new ones. 

3. Backlinks and Domain Authority

Backlinks play a crucial role in building authority and improving rankings. However, it is important to note the quality of your backlinks. It doesn’t necessarily mean that you will get a higher ranking if you have many backlinks because authoritative links are the ones that truly help.

For example, five backlinks from high-authority domains are far more valuable than 100 from low-quality sources. Links from new referring domains tend to have a greater impact than additional links from sites that have already linked to you.

To check your backlinks, you can use SEMrush. It gives full details such as, number of backlinks, backlink type, link properties, etc.

On the other hand, Domain Authority (DA) helps predict how well a website or a specific page is likely to rank in search engine results. It measures the overall strength and credibility of your entire website based on factors like backlinks, referring domains, and overall site quality.

A higher DA means your site is more likely to rank well across multiple search terms. You can measure your DA through the use of Moz.

4. Click-Through Rate (CTR)

A high CTR indicates that your title tags and meta descriptions are compelling and effectively catching users’ attention. In contrast, a low CTR suggests your content may not align well with user intent. 

Your CTR can be determined by this formula:

CTR = (Clicks/Impressions​)×100

For example, if 200 people see your page in the search results and 10 of them click on it, your CTR for that page would be 5%.

To improve your CTR, rewrite your title tags and meta description. Use structured data and test different headlines to see what attracts more clicks. 

5. Bounce Rate 

Bounce rate can have two different meanings depending on the context:

1. It may indicate issues like irrelevant content, poor design, or difficult navigation.
   
2. It might mean your content fully answered the visitor’s query, so they didn’t need to explore further. For instance, if someone finds your blog post through a search engine, reads it thoroughly, and leaves a thoughtful comment—but doesn’t visit any other pages—it still counts as a “bounce.” In this case, the bounce isn’t necessarily negative, as the user engaged with your content and found it valuable.

Bounce rate can be measured by this formula:

Bounce Rate = [(Single-page sessions​)/Total sessions]×100

For example, if 100 people visit your site and 60 of them leave without interacting further, your bounce rate is 60%.

6. Conversions from Organic Search

Conversion rate can be measured through this formula:

Conversion Rate = (Conversions/Total Visitors​)×100

For example, if 300 people visit your site and 25 of them make a purchase, your conversion rate is 8.33%.

Keep in mind that the number of conversions isn’t the only way to measure your site’s success. It can change from day to day and could mean a different story. 

For example, if 30 people bought something yesterday but only 10 did today, that doesn’t automatically mean your site is underperforming. If today’s sales include higher-priced items or the total value of sales is greater, then your site might be doing better, despite fewer conversions.

How to Track Website SEO Performance in WordPress [The Easiest Method]

Now that you’ve learned all the SEO key metrics affecting the overall performance of your website, it’s time to track them using GetGenie. 

GetGenie will provide you with insights on the number of impressions, clicks, keyword ranking, click-through rate, etc. This feature of GetGenie is ready to use directly on your WordPress website once you install the tool. 

Keyword Tracking

The keyword tracking of GetGenie allows you to see the data of tracked keywords, lost keywords, and new keywords. Here’s how you can see the data.

1. To track the performance of the keywords you are ranking for, simply go to the Keyword tab and select Tracked Keyword Data. Then, enter up to 300 keywords. You can set a specific period for the performance of the keywords you want to track.

2. If you want to see if your website is losing keywords, simply select the Lost Keyword Data. You will be able to see the performance of these keywords, including the previous and current number of impressions and clicks in a specified period of time. 

These lost keywords are the declining keywords, whose positions have dropped beyond 100 in SERPs.

3. To know if your rankings have improved after refining your content or SEO strategies, go to the New Keyword Data and all the keywords that break through the top 100 rankings in Google will be visible. 

You will be able to see the keywords’ positions as well as their number of impressions and clicks. In the image below, you will see that there’s a tremendous drop of clicks and impressions, which means that your website is underperforming. 

Page Tracking

Tracking your website pages is also a very important thing to do when you want to monitor the performance of your website. By tracking them, you will determine which pages perform well and which don’t. 

Here’s how you can track the performance of your web pages:

1. The top pages section will tell you what your top pages are. It will give you the data on the top pages of your site along with the number of clicks and impressions of each pages. You will also see the keywords for each page along with their positions.

2. Ranking the same primary keyword in different pages is a big No in SEO. It will create confusion in search engines like Google, and you might be ranking the wrong page. Luckily, GetGenie allows you to see your competing pages for the same keyword. 

3. If you want to improve the SEO performance of your website, it is important to note that you need to monitor if you have low-performing pages. By doing this, you can identify what was wrong with them and work on the issues. 

Your pages might not be performing because they lack user intent, are not optimized for the target keywords, are not optimized for metadata, etc. To determine what your underperforming page are, go to Pages Requiring Attention.

Country-wise Organic Traffic Tracking

Country-wise organic traffic refers to the segment of visitors who land on your website from unpaid search engine results like Google, Bing, etc. They are further categorized based on their geographical location or country.

This data answers this question: “From which countries are people finding my website through organic search?” Additionally, this data is very useful and important for your international SEO. 

It will help you determine which region or country your presence is known and it helps determine if you want to expand your brand globally. 

To track your organic traffic distribution in different countries, simply go to the Country/Device tab. You will see the top pages along with their corresponding target keywords in a specific country. 

If you are looking for device-specific data, just select device from the filters.

SEO Performance – Frequently Asked Questions (FAQs)

How do you measure SEO performance on a website?

SEO performance is measured using key metrics such as organic traffic, keyword rankings, bounce rate, conversion rate, page load speed, and backlink quality. Tools like Google Search Console, Google Analytics, and third-party SEO platforms like GetGenie help you track these metrics.

How to monitor website SEO?

You can monitor your website’s SEO by:

• Tracking keyword rankings
• Reviewing organic traffic trends
• Auditing on-page SEO (titles, meta descriptions, headings, etc.)
• Monitoring technical issues (site speed, crawl errors)
• Keeping an eye on backlink profiles 

How do I check my website SEO status?

You can check your website’s SEO status by:

• Running an SEO audit using tools like SEMrush, Ahrefs, or Ubersuggest
• Checking index coverage and errors in Google Search Console
• Reviewing performance reports (clicks, impressions, average position)
• Verifying if your site is mobile-friendly and loads quickly
  

What is a KPI for SEO?

A KPI (Key Performance Indicator) for SEO is a measurable value that shows how well your SEO strategy is performing. Common SEO KPIs include:

• Organic traffic
• Keyword rankings
• Click-through rate (CTR)
• Conversion rate
• Backlinks gained
• Bounce rate 

Can I use Google Analytics for SEO?

Yes, Google Analytics is a valuable tool for SEO. It helps you:

• Track how much traffic comes from organic search
• See which pages get the most visits
• Analyze user behavior (time on site, bounce rate, conversions)
• Understand which channels are driving results. Combine it with Google Search Console for deeper keyword and ranking insights.

Final Thoughts

Tracking SEO performance isn’t just a one-time task. It’s an ongoing process that requires consistent monitoring and analysis. Keep an eye on the six key metrics above, you can spot trends early, uncover growth opportunities, and build a more effective SEO strategy.

Remember that SEO isn’t just about traffic! It’s about attracting the right visitors and turning them into customers.