As 7 melhores ferramentas de IA para cópias de marketing 

Are you struggling with creating fresh and engaging marketing copies? Tired of spending so many hours just to create the best marketing copy? We feel for you because generating high-quality content is very time-consuming and challenging. 

Well! Stop your worries and enjoy the hassle-free process of generating marketing copies because we got you!

In this blog, we’ll introduce you to the top 7 best AI tools for marketing copies. These are the best tools handpicked by us that can generate copies for blogs, email, and social media marketing. Each is identified to provide engaging copies that could certainly increase your sales.

What is AI Copywriting?

AI copywriting uses natural language processing with machine learning to create copy for blogs, websites, social media, landing pages, etc. You simply input the information about your target audience, desired tone, and purpose and AI generates the content.

Top 7 Best AI Tools for Marketing Copies

Here, you will get to know the seven AI copywriting tools that are well known for creating marketing copies. 

Recurso	GetGenie	Copiar.ai	Escalena	SocialBee	AI Blaze	Qualquer palavra	Writesonic
Strengths	– User-friendly, wide range of templates	– Offers press release and Google Ads generation	– Ideal for long-form writing	– Social media content & scheduling	– Ideal for generating email copies and rewriting	– Email copy generation through prompt/command	– Extensive template library for marketing copies
	– WordPress plugin & SaaS	– Extensive template library	– Otimização de conteúdo	– Streamlined social media management	– Personalized marketing email	– Predictive performance scoring	– User-friendly interface
Weaknesses	– Limited free plan	– Limited long-form content, factual accuracy might need editing	– Steeper learning curve, limited creative control	– Primarily social media focused	– Limited free features, new player	– Hard for user with poor command generation	– Relies on prompts/commands
Preços	– Freemium- starts at  $5.5/mo	– Freemium – not specified in their website	– Freemium-  starts at $22/mo	– Freemium- starts at $24.2/mo	– Freemium- starts at $2.99/mo	– Freemium- starts at $49/mo	– Freemium – starts at $16/mo

1. GetGenie

GetGenie is one of the AI writing assistants for marketing known for its user-friendly interface with a variety of features. Be it in generating product description, to blog outlines up to social media captions. Additionally, the plugin smoothly integrates with different marketing tools.

Furthermore, GetGenie is available as a WordPress plugin, SaaS model and even offers GenieChat as a chatbot. This plugin also offers various writing templates you can use for different use cases.

Writing templates include:

• Postagem/cópia em mídias sociais
• Cópia do anúncio do produto
• Problema, agitação, solução (PAS)
• Atenção Interesse Desejo Ação (AIDA)
• Recurso – Benefício
• Antes Depois da Ponte (BAB)
• Modo Gênio

Cópia do anúncio do produto:

Product Ad copy template allows you to create a persuasive caption to promote your products or services. This template helps you emphasize key features, address customer needs, and creates a strong call to action. You just need to provide your product description and set the language, creativity level, as well as the maximum results so that you will have options.

Postagem/cópia em mídias sociais:

This template is dedicated to creating engaging content for various social media platforms like Facebook, Instagram, Twitter etc. The primary goal of this template is to engage, inform, and inspire social media audiences by providing content with unique tone and value. 

Modo Gênio:

Modo Gênio is another feature you can utilize if you are not sure which template to use or for any marketing copies such as email. This is a Genie chatbot that generates a copy based on the prompts or commands being entered. 

Problema, agitação, solução (PAS):

PAS framework perfectly works for short copies. This formula uses a concept of displaying the customer’s pain point, agitating them to awaken their curiosity, and providing a solution.  

Antes Depois da Ponte (BAB):

Estrutura BAB is primarily used as a template to present the pain point of a customer, the solution they need and the outcome. Thus, encouraging your readers to connect with you and sell your products or services. 

Now, if you are looking for AI tools for eCommerce copywriting, GetGenie also offers a template called “Assistente WooCommerce”.

2. Copiar.Ai

Copy.ai is an excellent option for those just starting with AI copywriting and AI for SEO content. It offers various templates including “Criação de conteúdo”. This template is used for generating marketing copies.  It also offers features like press release and Google Ads generation and more. 

Additionally, Copy.Ai works similarly with ChatGPT. It was built based on GPT-3’s large language model.

Here’s a sample of Copy.Ai output:

Press Release

Google Ads

So, if you are looking for AI for ad copywriting, you can consider Copy.Ai.

3. Escalena

Scalenut is one of the AI tools for copywriting that goes beyond basic marketing content such as long-form content like articles. It produces high-quality content increasing brand awareness and recognition. 

This plugin generates content by specifying the keyword/s, prompts, and tone etc.

Next, you need to complete the content guidelines because the output depends on the things you entered in the context. What’s more interesting about this plugin is its built-in AI detection feature and the ability to generate images.

By completing the 4 phases, you can have your SEO-optimized content.

4. SocialBee

SocialBee is an AI tool for crafting engaging social media captions for various social media channels. Additionally, it helps in scheduling your posts across various platforms. 

So, if you are a social media manager looking for an AI tool, you may consider SocialBee for social media marketing. It can give you a variety of media copies for various social posts.

Upon creating your account with SocialBee, you will need to connect your social media profile. 

Next, you will need to answer some questions from the social media copilot. Social media strategy will be based on the inputs you provide to the copilot. 

Social strategy includes:

• Suggested Socials
• Content Categories
• Posting Plan
• Generated Posts

Here are the samples:

Suggested Socials

Content Categories

Posting Plan

Generated Posts

5. AI Blaze

AI Blaze is also one of the AI-based marketing content tools that can generate email copies, rewriting or improving existing email copy to make it more professional. This AI tool for email marketing copy works with any sites via Chrome, so you can use it anytime.

By entering your prompt, the tool will give you the exact result you need. You may also try to use the library templates based on use cases. 

Here’s the sample of email copy from AI Blaze based on the prompt text:

6. Qualquer palavra

Anyword is an AI copy generator that is freemium. This tool offers a template for email marketing. All you need to do is to visit their email templates and select ‘Email”. 

Just enter your prompt, set the tone of voice, and select the target audience.

What’s so good about this tool is that it gives you the options with predictive score performance so that you can select the result who has higher probability to entice or attract your target audience.

So, if you are looking for the best AI for brand messaging, you may consider Anyword.

7. Writesonic

Writesonic is another tool designed for marketers to create high-quality marketing copies for different use cases. This tool offers various templates for crafting product descriptions, marketing emails, newsletters, and ad copies for Facebook, LinkedIn, etc. 

Here are a few works of the Writesonic:

Descrição do produto

To have a high-quality product description, use this template and specify the product name and the benefits of your product or brand, etc.

Ad Copy

Just like the previous template, you need to provide some information about your product and let the magic happen.

How to Choose the Best AI Tool for Marketing Copies

When selecting automated marketing copy tools for different use cases, consider your specific needs and budget. 

Here are some key factors to take note:

Características: Ask yourself if you need a tool focused solely on copywriting, or one with additional functionalities like SEO optimization or content planning.

Custo: Many tools offer free plans with limited features, while others operate on tiered subscription models. Choose based on your budget and usage needs.

Fácil de usar: A simple interface with clear instructions makes a big difference. Try out free trials or demos to determine how user-friendly the platform is.

Target Audience: Some tools cater to specific industries or content types. Choose one that aligns with your target audience and marketing goals.

However, of all the 7 AI marketing copy generators, GetGenie is the most ideal. GetGenie has the features for different use cases. Be it in:

• AI for product descriptions (short and long for eCommerce)
• AI content personalization and generation
• Cópia de mídia social
• Email marketing for brand awareness
• Blog ideas generation
• Prompt text or command to generate social content ideas 

And so much more….

Principais conclusões

AI copywriting tools are powerful allies for busy marketers. They can help you overcome writer’s block, generate fresh ideas, and improve your marketing copywriting efficiency.

Each of the best AI for marketing copies offers uniqueness and is very useful in serving their purposes. However, if you are looking for a perfect plugin and willing to invest, GetGenie is your wise decision. 

Why choose to have so many plugins when you can get one plugin that covers everything you need? And that is what makes GetGenie your only option.

In the end, the decision is still yours. Choose wisely!