How to Find Trending Keywords on Google

Overview:
This blog post explores how to discover trending keywords on Google and use them effectively. By identifying rising search terms and applying them strategically, you can capture quick traffic spikes while also building long-term SEO growth.

SEO isn’t only about ranking for long-standing search terms. It’s also about identifying hot topics right now and capturing that momentum before your competitors do. You can discover these hot topics by analyzing & identifying rending keywords, that means Finding out what people are actively searching for.
In this post, we’ll discuss how to find trending keywords on Google and also share some tips for utilizing the keywords.
Let’s dive in.

Why Trending Keywords Matter

Search engines like Google thrive on relevance. People type in queries about breaking news, viral topics, or seasonal trends. And Google wants to give searchers the freshest and most relevant answers. If you find trending topics and optimize them relevantly in your WordPress site, Google will show your site to the searchers.

Trending keywords also help you create content that resonates with your target audience. Instead of guessing what people want, you get data-driven insights into their current interests. This builds authority, attracts organic traffic, and can even help you go viral on platforms like Google Discover. Eventually, your site’s chance of gaining a higher rank will increase.

How to Find Trending Keywords on Google

There are several ways to spot trends on Google. You can try various platforms to find trends fast and turn them into SEO opportunities.
Here, we’ll discuss some of the most effective ways to find trending keywords. Check them out.

Finding trending keywords for SEO with an AI tool

Manually researching keywords needs time and dedication. A quick AI tool like GetGenie AI makes things easier. Let’s see how to find trending keywords with GetGenie AI on Google.

Install GetGenie AI

Download the ObtenhaGenie IA plugin straight from WordPress.org. It’s easy to upload the file through the Plugins section of your WordPress dashboard and activate it. Or, you can simply search for the plugin in the plugin repository and install it directly.

For step-by-step guidance, see the full walkthrough here: Getting Started with GetGenie AI.
However, if you don’t have a WordPress site, don’t worry! GetGenie AI SaaS version (Webview) is also available.

Find Blog wizard & analyze keyword

If you’re using the plugin, you’ll find the blog wizard inside Escrita de IA in your WordPress dashboard. Click on it and it’ll take you to the editor.

Now, you have to insert your keyword in the keyword field and hit the ANALYZE KEYWORD button.
Here, I’ve inserted my keyword how to create an SEO topical map 

Find trending keywords 

Here, I’ve inserted my keyword how to create an SEO topical map in the keyword field. On the right panel, under the tendências do Google tab, GetGenie AI displays a graph showing the interest in the keyword over the past 12 months. The graph indicates a sudden spike in search interest between Apr 6-12, 2025. And the interest remains low for the rest of the period.

This feature helps you quickly see how popular a topic is over time, so you can focus on trending keywords for SEO. It also assists in planning blog content based on search trends.

Manual Ways to Find Trending Keywords

These are simple, hands-on methods you can use to spot trending keywords. 

Social media monitoring

Another latest source is social media monitoring. Platforms like Twitter (X), TikTok, Facebook, and LinkedIn often show trends before they become mainstream searches. Suppose a hashtag like #Barbiecore trended on TikTok and quickly translated into thousands of searches for related fashion styles. By carefully observing what influencers and communities are posting about, you can anticipate the next wave of search activity.

News and industry blogs 

Keeping up with news and industry blogs is equally valuable. But know your industry well and then search for relevant news and blogs.

If a major publication reports on new technology or a policy change, people usually turn to Google to learn more. For example, if the Barbiecore trend is new, you can spot keywords about pink outfits, fashion ideas, and styling tips almost overnight. If it’s relevant to your niche, create content quickly to capture the rising search traffic before it becomes saturated.

Competitor research

It is one of the most effective methods. You know your competitors, right? Then start studying them closely. You can track the keywords they rank for, review the type of content they publish, and even analyze their social media manually.

Moreover, you can discover which new keywords are bringing visitors to your competitors’ websites. For instance, if you have an AI SEO tool and notice your competitor is suddenly getting traffic from “How SEO Platforms Build Trust & Drive Organic Traffic,” that’s a signal you should create similar content to ride the trend.

Utilize GEO & AEO

GEO: Have you heard about GEO? It stands for Generative Engine Optimization. Unlike traditional SEO, which focuses on Google search trends, GEO focuses on optimizing your content for AI-powered models like ChatGPT, Gemini, or Perplexity. This approach helps you identify trending keywords by tracking the terms and topics these AI systems highlight in their answers.

The engines pull information from the freshest and most relevant sources. Studying the terms and topics they cite will give you early clues about rising searches. Also, the results often mention competitors and industry leaders. If you analyze them, you can spot emerging keywords before they become saturated.

AEO: It stands for Answer Engine Optimization (AEO). It focuses on how people phrase their questions and what direct answers appear. It checks the common queries that trigger instant answers on Google. Like how to, best tools for, or why does, it shows you which keywords are gaining momentum. You can optimize the content to match these conversational searches and ensure your site aligns with the exact terms audiences are using right now.

How to apply trending keywords in your content

Finding the right keywords is just the first step. To make them work effectively, you need to move fast. 

• Timing is key: Search engines reward fresh content on rising topics. So updating content with trending keywords on time is crucial. It increases the chances of capturing attention before competitors.
  Additionally, you should refresh existing content by incorporating trending terms naturally to keep it relevant and up-to-date.
• Apply trending keywords strategically: For better results, use your findings in headlines, subheadings, and introductions for clarity and relevance. Of course, avoid keyword stuffing, maintain natural flow.
• Explore multiple formats beyond blogs: You can apply trending keywords in short social posts, infographics, newsletters, and related content.

Use trends as a bridge to connect immediate interest with long-term SEO strategy.

Pensamentos finais

Trending keywords give you a real edge in SEO. They connect your content to what people care about right now. Eventually, it boosts both relevance and visibility. While you can manually track trends using free tools like Google Trends and social media, using a dedicated keyword tool like GetGenie AI ensures you never miss an opportunity. You’ll enjoy actionable insights you can use immediately to improve your SEO strategy.