Hvad er fremtiden for markedsføring i AI's tidsalder?

The AI ​​renaissance is sweeping through the entire marketing strategy. The power of AI has reshaped marketers’ traditional approaches, leading us to marketing in the age of AI.

Artificial Intelligence (AI) er kernen i banebrydende marketingstrategier, der fører organisationer ind i næste fase af kundeengagement, personlig skabelse af indhold og data-informeret beslutningstagning.

In this write-up, we’ll be covering everything including challenges, benefits, use cases, real examples, and everything you need to know about marketing in the age of AI.

Current Trends of AI in Marketing

The growing adoption of AI in marketing is the next turning point. In reality, it has already had a breakthrough impact – at least the statistics support it. 

51% of marketers are using AI, according to a survey of over 1000 marketers conducted by Salesforce this year (2023). Another 22% are also planning to add AI to their marketing arsenal.

Marketers have extensively used AI to achieve a wide range of objectives. Below you’ll find the marketing professional’s responses to that survey.

• Om 76% af marketers use AI-generated content til copywriting og andet grundlæggende indhold.
• Næsten 63% of marketers find AI helpful in analyzing market data.
• Også selvom 62% of marketers are generating marketing visual creatives with AI.
• Også, 71% procent af marketingmedarbejdere siger, at de modtager kreativ tænkning.

But, what factors are influencing marketing experts to take the help of AI?

Hvis vi ser på Salesforce-undersøgelsesrapporten, 71% of marketers believe that AI eliminates their busy work and helps to get more time for strategic decisions. Applying AI in marketing work can save approximately 5 timer om ugen.

Well, marketers are already relying heavily on AI – but, what do audiences or customers think?

Gode nyheder! Forbrugerne har også vist positiv dømmekraft i denne æra med AI-baseret markedsføring. En nylig undersøgelse af Capgemini Research Institute fandt det om 62% of customers have no issue with the utilization of AI in marketing. 

And, they shouldn’t have since one of the core goals underlying AI is to create en kundecentreret marketingstrategi.

Så ser vi på denne igangværende trend, kan vi helt sikkert forsikre dig om, at marketing står over for et stort vendepunkt in this age of AI.

But, how you’re supposed to utilize AI in your marketing campaign?

What will happen to marketing in the age of AI?

For this, we will first look at what AI means in marketing.

What is AI in marketing?

AI in marketing refers to the practice of integrating artificial intelligence to enhance all aspects of a marketing campaign. 

With AI technologies and techniques like data collection, data-driven analysis, naturlig sprogbehandling (NLP), maskinlæring (ML) og mange flere til automatisere arbejdsgangen og levere præcis kundeindsigt til træffe præcise beslutninger.

Further, AI not only helps you with what you are doing, but it also identifies what you are mangler for at nå dine marketingmål.

The perks don’t end there, though. Nowadays, AI has the potential to empower your marketing campaigns in many other ways. But, before we talk about the benefits, we need to look at the challenges of AI utilization in marketing activities.

Adapting AI into Marketing: Key Challenges

Adapting to a new technology is never easy. And, there is no difference when it comes to AI. Marketers are also regularly facing the following challenges in marketing at the age of AI.

Datakvalitet og nøjagtighed

Ensuring data integrity is one of the biggest challenges for marketers. AI can give you access to millions of data in a fraction of time, men det er kun nyttigt, hvis det tjener dit formål. Du vil bare ende med et utilstrækkeligt og mere rodet datasæt, hvis du bare er der uden nogen effektiv datahåndteringspraksis. 

Further, AI collects data from your external or internal resources, where incomplete or inaccurate data sources can lead to flat decisions.

Uklare mål

AI can’t determine your marketing goals automatically. You have to set your campaign objectives or road map. But, what AI can do is dramatically enhance the overall operation to reach the goal in a focused and data-driven way.

Forståelse af markedsføringskontekst

Another key point that AI+ commonly misses is the context of your marketing strategy. Contextual understanding is something that is deeply attached to the human beings. AI can’t read natural situations like humans gøre med deres sunde fornuft. 

Integrering i eksisterende marketingstrategi

If you think AI is a stand-alone tool for marketing strategy, you are in misconception. The challenge here is finding talented marketers who can understand the needs of AI throughout the strategy and apply it efficiently.

Utilstrækkelig ekspertise hos marketingfolk

Although many marketers are using AI extensively for various purposes there is still en stor gruppe, der ikke drager fordel af dette fremskridt. Selv er de, der allerede har tilføjet det til deres marketingaktiviteter, stadig væk fra at gøre hundrede procent ud af det. 

Og dette sker på grund af mangel på færdigheder i at bruge AI. En anden ulykke er ikke at have nok trænings- og læringsmateriale dedikeret til den digitale marketingindustri i kunstig intelligens og maskinlæringsalderen.

Fordomme og etiske bekymringer

Another vital AI marketing challenge is avoiding biases and ethical concerns. Algorithms are powerful but not intelligent enough to maintain transparency. Hence, markets must pay close attention to such concerns before blindly trusting AI reports.

Databeskyttelse og sikkerhed: 

AI drives marketers to build personalization in their campaigns. 

Dataindsamling og analyse til AI-drevet personalisering rejser spørgsmål om privatlivets fred. Markedsførere skal overholde databeskyttelsesforskrifter, herunder GDPR, og håndtere kundedata på en sikker måde.

Benefits of Applying AI Applications in Marketing?

AI can help you in many ways to help your marketing efforts. Below, we have discussed some major AI marketing benefits to maximize your ROI.

Tilbyd personligt indhold

Den bedste marketingkampagne præsenterer de rigtige budskaber på det rigtige tidspunkt til dine kunder. Personalisering af marketingindhold based on customer preferences and behaviors can significantly boost customer engagement. AI-based solutions can analysere kunderejsen på en datadrevet måde og find ud af deres interesser og behov – hvilket også hjælper med at reducere churn rate.

Segmentering af målrettede kunder

As a marketer, it is important to segment your customers according to different factors. And, also reach them with customized messages. AI algorithms will help you understand the different needs of users by grouping them into different demographics. 

Find nye marketingkanaler

While AI is excellent at helping you keep engaged with the customer before your eyes, it also opens up new channels to increase your customers. As AI plays with large amounts of data, it can easily find new channels where potential customers are roaming. And, leveraging them in your marketing campaign will help increase sales.

Prædiktiv analyse

Foregribelse af fremtidige trends og forbrugeradfærd vil give dig en fordel i forhold til dine konkurrenter. Som marketingmedarbejder, det er et stort plus. It lets you identify the features or attributes that customers are looking for and effectively design the promotional strategy. AI can analyze existing consumer data and predict what’s coming next.

Få adgang til dataanalyse i realtid

As your marketing campaign progresses, you need up-to-date reports to oversee the current state. It helps to bring any improvement or update in the campaign for maximizing the ROI. For this, AI can present a real-time data analysis of your campaign performance over time.

Automatiser og strømlin workflow

While traditional marketing can be time-consuming and involve mundane tasks, AI-based campaigns tend to alleviate repetitive tasks. AI integrates automation into the marketing workflow and ensures you’re only doing the appropriate things. Such a system lets you bruge mere tid og kræfter på andre strategiske beslutninger.

Forbedret beslutningstagning

Når du har mere tid til at træffe beslutninger, er der mindre sandsynlighed for, at du løber ind i problemer. Vigtigst af alt, vil du have dataressourcerne til at løse forvirring uden nogen følelsesmæssige fejl. For eksempel vil det at holde marketingfolk informeret om alle data for en kommende marketingstrategi gøre dem mere effektive, når de tildeler et budget.

Reskilling the Marketers for the AI Revolution

Over tid, AI vs human conversation has undergone extensive changes. The present workforce has started to take AI as their companion rather than a competitor. But, this sync between both sides has to go through a reskilling process.

Faktisk, 40% of the total workforce needs the training to adapt to AI over the next three years- as per an IBM report. Marketers are also not exempt from this requirement. The reskilling in the age of AI of all human stakeholders for marketing in the age of AI is evident.

Let’s learn about some optimal ways to bridge the gap between AI and marketers.

Sikre lige værdi

On most occasions, we have seen that businesses or organizations underestimate humans compared to AI. This tendency results in demotivating marketers and disrupts the practice of healthy marketing.

To prevent this, there should have been an equal investment in developing AI technology and improving human knowledge. This combined allocation will lead to a better prospect in the marketing industry.

Redesign den konventionelle træning

Most companies offer regular training and educational resources to help marketers step up their game. But, in this age of marketing with AI, we need to redesign this employee development process. We must understand, AI is augmenting our existing capabilities rather than introducing an entirely new marketing system.

Af denne grund bør eksisterende træningsmoduler modificeres for at lære medarbejderne, hvordan AI-applikationer kan drive hvert trin i en marketingstrategi.

Samarbejde med uddannelsesinstitutioner

Companies can also take the initiative to partner with local educational institutions to design high-skill training for their employees. Such knowledge-sharing sessions will help both parties to be up-to-date with the latest AI developments. In this way, we can also ensure future qualified talent in the workforce.

Garanti Fremtidsudsigt

This reskilling mission should be conducted with employees in mind. They will only show interest in this upskilling process if it adds value to their careers. Companies should also promote people who are capable of making the most of AI.

Popular Use Cases of AI in Marketing Practices

Lad os komme ind i virkelig praksis. Vi har listet nogle almindelige markedsføringsmetoder i AI-tiden. Denne praksis vil hjælpe dig med at forstå det aktuelle scenarie endnu bedre.

Content Marketing in the Age of Ajeg

Content marketing requires your time and expertise. You can’t add value to your audience without investing your sweat. Here, AI makes the biggest efforts to automatisere arbejdsgangen til oprettelse af indhold. 

The content creation team can apply AI writing for each phase like analyzing keywords, creating an outline, optimizing with NLP suggestions, and many more. This integration will enhance the speed of content production.

Even, AI writing technology has gone even further. For example, using the bloggenerator med et enkelt klik feature of GetGenie AI you can craft an entire blog within seconds.

Social Media Marketing in the Age of Ajeg

Hvis du ønsker at bygge en stærk tilstedeværelse af dit brand på sociale medier, AI has a lot to offer. It can be a tedious job to come up with an attractive social media post every day. But, you have to maintain it to keep your followers always engaged.

To make your social media work easier, AI-based tools can automate the scheduling of social posts, generate text copies, and analyze key insights. 

Vi er tilfredse med dedikerede skabeloner til forskellige sociale websteder af GetGenie. Vores sociale medieteam kan nemt generere overbevisende kopi til deres indlæg, som endda også inkluderer emojis.

Email Marketing in the Age of Ajeg

It may seem that using AI for email marketing only means generating email copies. But, there’s more to do. When you incorporate AI into your email marketing, you’re sending the right message to your audience at the right time. 

AI analyzes past email campaign behavior and performance to create an optimized email strategy. It can even customize emails according to different audience types. And, when someone takes action after receiving an email AI will automate the triggering to lessen the repetitive work.

Og bliv altid opdateret ved at overvåge realtidsanalysen af din e-mail-kampagne. Efter disse rapporter vil du omstrukturere e-mail-kampagnen.

Video Marketing in the Age of Ajeg

Videomarketing er en af de sværeste opgaver, marketingfolk udfører. Det involverer idéskabelse, manuskriptskrivning, videoredigering, videoproduktion, voiceover osv. Og der er også meget postproduktionsarbejde involveret i at køre en videokampagne.

Kunstig intelligens kan strømline det hele video markedsføring behandle. I nyere tid, brugen af AI skrivning værktøjer til at generere videoscripts has become increasingly popular. Another key benefit of AI is empowering data analysis. The powerful data insight can open the door for new video content ideas and more viewers. 

You can even make videos without writing a script or using a camera. Sounds amazing? Using your existing visual content such as videos, images, and text copy, AI can create an entirely new video that can be used for marketing. Furthermore, AI technology enhances the audience experience by automating the transcription and captions.

Product Marketing in the Age of AI

You know your product very well but target customers are far from it. The challenge is more difficult when the jobs need to be done by the startups or new companies. Here comes AI, it can be a great solution for product marketers to sync their original branding messaging with campaign assets.

Actually, things can be started much before. AI can predict customer buying behavior and recommend features for your upcoming products. It helps to create the branding strategy. AI also helps in finding new channels to advertise your new products.

Visual Branding in the Age of AI

The best thing AI can bring to your visual branding is consistency. When properly trained, AI can adhere to brand guidelines better than human designers. But, that doesn’t mean it is replacing the designer team. 

Rather, applying AI tools will help designers be more flexible and creative for an efficient brand strategy.

But don’t limit AI use to our curted areas only. There could be many more depending on the circumstances of your marketing and advertising activities. Get benefits as much as you can.

Let’s learn from the below AI marketing examples, how AI can be used in marketing

Examples of AI in Today’s Marketing

There are thousands of examples of implementing AI in marketing campaigns that have seen success. You will see many examples in every industry. Now, we are going to highlight 3 examples to better understand your on marketing at the age of AI.

Volkswagen

Anvendt metode: Prædiktiv analyse

AI Marketing Outcome: En stigning i salget med 20% fra Volkswagen-forhandlere.

Volkswagen is a pioneer in using AI in the automobile industry. Since 2013, an expert team has been working in the Data Lab in Munich to implement AI in various aspects. And, as a part of this, their marketing team takes the help of Predictive Analysis to forecast the customer buying decision.

They use AI to analyze data including economic development, household income, consumer preferences, model availability, and pricing. By eliminating their hired marketing agency, they worked on their marketing campaign independently with the support of data. This initiative resulted in an increase of 20% in sales by their dealership.

Starbucks

Anvendt metode: AI Voice Search (Amazon’s Alexa)

AI Marketing Outcome: Nå ud til 31,2 millioner mobilkunder.

Starbucks has successfully taken the advantage of growing voice search trend. Considering their large number of adult consumers, they implemented an AI voice-powered barista service in their “My Starbucks Barista’ mobile app.

Deres mål var at sikre kundernes fleksibilitet til at give tilpassede ordrer og indstille afhentningssteder med stemme eller chatbot. Med støtte fra Amazons Alexa var de i stand til at nå ud til 31,2 millioner mobilkunder.

And, the good thing is Starbucks is still trying to harness the power of AI for the betterment of customer service. They newly introduced a new AI-based innovation “AI-powered Mastrena II espresso makers” to bring consistency to the coffee-making process.

Netflix

Anvendt metode: Personalisering

AI Marketing Outcome: 80% af showvisning er baseret på personlige anbefalinger.

Netflix er verdens største platform for underholdningsindhold. Men folk abonnerer ikke bare for at se alle typer indhold. Forskellige brugere har deres unikke præferencer, og de ønsker ikke at hoppe i en masse.

For this reason, Netflix tried to give a personalized user experience. They utilize an AI-driven machine learning technology to show content based on individual choices. This technology works with the historical data of existing subscribers watching. It helps them to create a viewer persona, which helps them to develop personalized experiences for individual users. 

Denne indsats har haft en positiv effekt, hvor 80% af shows er set ud fra en personlig anbefaling.

Over til dig!

Nu er det tid til at genoverveje din marketingstrategi ved hjælp af AI. Men det er også rigtigt, at ikke alt er nok som lærebogseksemplerne. 

You will find hurdles while taking your marketing in the age of AI. We have to understand this AI is still in the development process. However, human hands can help you overcome all the challenges.