Wie sieht die Zukunft des Marketings im Zeitalter der KI aus?

The AI ​​renaissance is sweeping through the entire marketing strategy. The power of AI has reshaped marketers’ traditional approaches, leading us to marketing in the age of AI.

Künstliche Intelligenz (KI) ist das Herzstück modernster Marketingstrategien, die Unternehmen in die nächste Phase der Kundenbindung, der Erstellung personalisierter Inhalte und der datengestützten Entscheidungsfindung führen.

In this write-up, we’ll be covering everything including challenges, benefits, use cases, real examples, and everything you need to know about marketing in the age of AI.

Current Trends of AI in Marketing

The growing adoption of AI in marketing is the next turning point. In reality, it has already had a breakthrough impact – at least the statistics support it. 

51% of marketers are using AI, according to a survey of over 1000 marketers conducted by Salesforce this year (2023). Another 22% are also planning to add AI to their marketing arsenal.

Marketers have extensively used AI to achieve a wide range of objectives. Below you’ll find the marketing professional’s responses to that survey.

• Um 76% von marketers use AI-generated content für Texterstellung und andere grundlegende Inhalte.
• Fast 63% of marketers find AI helpful in analyzing market data.
• Sogar 62% of marketers are generating marketing visual creatives with AI.
• Auch, 71% Prozent der Marketingfachleute geben an, dass sie Unterstützung beim kreativen Denken erhalten.

But, what factors are influencing marketing experts to take the help of AI?

Wenn wir uns den Salesforce-Studienbericht ansehen, 71% of marketers believe that AI eliminates their busy work and helps to get more time for strategic decisions. Applying AI in marketing work can save approximately 5 Stunden pro Woche.

Well, marketers are already relying heavily on AI – but, what do audiences or customers think?

Gute Nachrichten! Auch die Verbraucher haben im Zeitalter des KI-basierten Marketings ein positives Urteilsvermögen gezeigt. Eine aktuelle Umfrage von Capgemini-Forschungsinstitut Habe das ungefähr gefunden 62% of customers have no issue with the utilization of AI in marketing. 

And, they shouldn’t have since one of the core goals underlying AI is to create eine kundenzentrierte Marketingstrategie.

Angesichts dieses anhaltenden Trends können wir Ihnen also definitiv versichern, dass das Marketing vor einer Herausforderung steht ein großer Wendepunkt in this age of AI.

But, how you’re supposed to utilize AI in your marketing campaign?

What will happen to marketing in the age of AI?

For this, we will first look at what AI means in marketing.

What is AI in marketing?

AI in marketing refers to the practice of integrating artificial intelligence to enhance all aspects of a marketing campaign. 

With AI technologies and techniques like data collection, data-driven analysis, Verarbeitung natürlicher Sprache (NLP), maschinelles Lernen (ML) und vieles mehr Automatisieren Sie den Arbeitsablauf und liefern präzise Kundeneinblicke treffen Sie genaue Entscheidungen.

Further, AI not only helps you with what you are doing, but it also identifies what you are fehlt, um Ihre Marketingziele zu erreichen.

The perks don’t end there, though. Nowadays, AI has the potential to empower your marketing campaigns in many other ways. But, before we talk about the benefits, we need to look at the challenges of AI utilization in marketing activities.

Adapting AI into Marketing: Key Challenges

Adapting to a new technology is never easy. And, there is no difference when it comes to AI. Marketers are also regularly facing the following challenges in marketing at the age of AI.

Datenqualität und -genauigkeit

Ensuring data integrity is one of the biggest challenges for marketers. AI can give you access to millions of data in a fraction of time, Aber es ist nur dann nützlich, wenn es Ihrem Zweck dient. Wenn Sie ohne effiziente Datenverwaltungspraktiken dastehen, erhalten Sie am Ende nur einen unzureichenden und unübersichtlicheren Datensatz. 

Further, AI collects data from your external or internal resources, where incomplete or inaccurate data sources can lead to flat decisions.

Unklare Ziele

AI can’t determine your marketing goals automatically. You have to set your campaign objectives or road map. But, what AI can do is dramatically enhance the overall operation to reach the goal in a focused and data-driven way.

Marketingkontext verstehen

Another key point that AI+ commonly misses is the context of your marketing strategy. Contextual understanding is something that is deeply attached to the human beings. AI can’t read natural situations like humans tun mit ihrem gesunden Menschenverstand. 

Integration in bestehende Marketingstrategie

If you think AI is a stand-alone tool for marketing strategy, you are in misconception. The challenge here is finding talented marketers who can understand the needs of AI throughout the strategy and apply it efficiently.

Unzureichendes Fachwissen der Vermarkter

Although many marketers are using AI extensively for various purposes there is still eine große Gruppe, die diesen Fortschritt nicht nutzt. Selbst diejenigen, die es bereits in ihre Marketingaktivitäten integriert haben, sind noch davon entfernt, hundertprozentig davon zu profitieren. 

Und dies geschieht aufgrund mangelnder Fähigkeiten im Umgang mit KI. Ein weiteres Unglück besteht darin, dass im Zeitalter der künstlichen Intelligenz und des maschinellen Lernens nicht genügend Schulungs- und Lernmaterial für die digitale Marketingbranche vorhanden ist.

Vorurteile und ethische Bedenken

Another vital AI marketing challenge is avoiding biases and ethical concerns. Algorithms are powerful but not intelligent enough to maintain transparency. Hence, markets must pay close attention to such concerns before blindly trusting AI reports.

Datenschutz und Sicherheit: 

AI drives marketers to build personalization in their campaigns. 

Die Datenerfassung und -analyse für die KI-gestützte Personalisierung wirft Datenschutzprobleme auf. Vermarkter müssen die Datenschutzbestimmungen, einschließlich der DSGVO, einhalten und sicher mit Kundendaten umgehen.

Benefits of Applying AI Applications in Marketing?

AI can help you in many ways to help your marketing efforts. Below, we have discussed some major AI marketing benefits to maximize your ROI.

Bieten Sie personalisierte Inhalte an

Die beste Marketingkampagne präsentiert die richtigen Botschaften zur richtigen Zeit an Ihre Kunden. Personalisierung von Marketinginhalten based on customer preferences and behaviors can significantly boost customer engagement. AI-based solutions can Analysieren Sie die Customer Journey datengesteuert und finden Sie ihre Interessen und Bedürfnisse heraus – was auch dazu beiträgt, die Abwanderungsrate zu reduzieren.

Segmentierung der Zielkunden

As a marketer, it is important to segment your customers according to different factors. And, also reach them with customized messages. AI algorithms will help you understand the different needs of users by grouping them into different demographics. 

Finden Sie neue Marketingkanäle

While AI is excellent at helping you keep engaged with the customer before your eyes, it also opens up new channels to increase your customers. As AI plays with large amounts of data, it can easily find new channels where potential customers are roaming. And, leveraging them in your marketing campaign will help increase sales.

Prädiktive Analyse

Das Antizipieren zukünftiger Trends und des Verbraucherverhaltens verschafft Ihnen einen Vorsprung gegenüber Ihren Mitbewerbern. Als Vermarkter Es ist ein großes Plus. It lets you identify the features or attributes that customers are looking for and effectively design the promotional strategy. AI can analyze existing consumer data and predict what’s coming next.

Erhalten Sie Zugriff auf Echtzeit-Datenanalysen

As your marketing campaign progresses, you need up-to-date reports to oversee the current state. It helps to bring any improvement or update in the campaign for maximizing the ROI. For this, AI can present a real-time data analysis of your campaign performance over time.

Automatisieren und optimieren Sie den Arbeitsablauf

While traditional marketing can be time-consuming and involve mundane tasks, AI-based campaigns tend to alleviate repetitive tasks. AI integrates automation into the marketing workflow and ensures you’re only doing the appropriate things. Such a system lets you verbringen Sie mehr Zeit und Mühe mit anderen strategischen Entscheidungen.

Verbesserte Entscheidungsfindung

Wenn Sie mehr Zeit haben, Entscheidungen zu treffen, ist die Wahrscheinlichkeit geringer, dass Sie auf Probleme stoßen. Am wichtigsten ist, dass Sie über die Datenressourcen verfügen, um Verwirrung ohne emotionale Mängel zu lösen. Wenn Vermarkter beispielsweise über alle Daten einer bevorstehenden Marketingstrategie informiert sind, können sie ihr Budget effizienter zuweisen.

Reskilling the Marketers for the AI Revolution

Im Laufe der Zeit, KI vs human conversation has undergone extensive changes. The present workforce has started to take AI as their companion rather than a competitor. But, this sync between both sides has to go through a reskilling process.

Tatsächlich, 40% of the total workforce needs the training to adapt to AI over the next three years- as per an IBM report. Marketers are also not exempt from this requirement. The reskilling in the age of AI of all human stakeholders for marketing in the age of AI is evident.

Let’s learn about some optimal ways to bridge the gap between AI and marketers.

Sorgen Sie für gleichen Wert

On most occasions, we have seen that businesses or organizations underestimate humans compared to AI. This tendency results in demotivating marketers and disrupts the practice of healthy marketing.

To prevent this, there should have been an equal investment in developing AI technology and improving human knowledge. This combined allocation will lead to a better prospect in the marketing industry.

Konventionelles Training neu gestalten

Most companies offer regular training and educational resources to help marketers step up their game. But, in this age of marketing with AI, we need to redesign this employee development process. We must understand, AI is augmenting our existing capabilities rather than introducing an entirely new marketing system.

Aus diesem Grund sollten bestehende Schulungsmodule angepasst werden, um den Mitarbeitern zu vermitteln, wie KI-Anwendungen jeden Schritt einer Marketingstrategie vorantreiben können.

Partnerschaften mit Bildungseinrichtungen

Companies can also take the initiative to partner with local educational institutions to design high-skill training for their employees. Such knowledge-sharing sessions will help both parties to be up-to-date with the latest AI developments. In this way, we can also ensure future qualified talent in the workforce.

Zukunftsaussichten garantieren

This reskilling mission should be conducted with employees in mind. They will only show interest in this upskilling process if it adds value to their careers. Companies should also promote people who are capable of making the most of AI.

Popular Use Cases of AI in Marketing Practices

Kommen wir zur echten Praxis. Wir haben einige gängige Marketingpraktiken im Zeitalter der KI aufgelistet. Diese Praktiken werden Ihnen helfen, die aktuelle Situation noch besser zu verstehen.

Content Marketing in the Age of AICH

Content marketing requires your time and expertise. You can’t add value to your audience without investing your sweat. Here, AI makes the biggest efforts to Automatisieren Sie den Workflow zur Inhaltserstellung. 

The content creation team can apply AI writing for each phase like analyzing keywords, creating an outline, optimizing with NLP suggestions, and many more. This integration will enhance the speed of content production.

Even, AI writing technology has gone even further. For example, using the Ein-Klick-Blog-Generator feature of GetGenie AI you can craft an entire blog within seconds.

Social Media Marketing in the Age of AICH

Wenn Sie eine starke Präsenz Ihrer Marke aufbauen möchten sozialen Medien, AI has a lot to offer. It can be a tedious job to come up with an attractive social media post every day. But, you have to maintain it to keep your followers always engaged.

To make your social media work easier, AI-based tools can automate the scheduling of social posts, generate text copies, and analyze key insights. 

Wir sind zufrieden mit spezielle Vorlagen für verschiedene soziale Websites von GetGenie. Unser Social-Media-Team kann problemlos überzeugende Texte für seinen Beitrag erstellen, die sogar Emojis enthalten.

Email Marketing in the Age of AICH

It may seem that using AI for email marketing only means generating email copies. But, there’s more to do. When you incorporate AI into your email marketing, you’re sending the right message to your audience at the right time. 

AI analyzes past email campaign behavior and performance to create an optimized email strategy. It can even customize emails according to different audience types. And, when someone takes action after receiving an email AI will automate the triggering to lessen the repetitive work.

Und bleiben Sie immer auf dem Laufenden, indem Sie die Echtzeitanalysen Ihrer E-Mail-Kampagne überwachen. Im Anschluss an diese Berichte strukturieren Sie die E-Mail-Kampagne neu.

Video Marketing in the Age of AICH

Videomarketing ist eine der schwierigsten Aufgaben für Vermarkter. Dazu gehören Ideenfindung, Drehbuchschreiben, Videobearbeitung, Videoproduktion, Voice-Over usw. Und auch die Durchführung einer Videokampagne erfordert viel Postproduktionsarbeit.

Künstliche Intelligenz kann den gesamten Videomarketing Prozess. In jüngster Zeit ist der Einsatz von KI-Schreiben Tools zum Generieren von Videoskripten has become increasingly popular. Another key benefit of AI is empowering data analysis. The powerful data insight can open the door for new video content ideas and more viewers. 

You can even make videos without writing a script or using a camera. Sounds amazing? Using your existing visual content such as videos, images, and text copy, AI can create an entirely new video that can be used for marketing. Furthermore, AI technology enhances the audience experience by automating the transcription and captions.

Product Marketing in the Age of AI

You know your product very well but target customers are far from it. The challenge is more difficult when the jobs need to be done by the startups or new companies. Here comes AI, it can be a great solution for product marketers to sync their original branding messaging with campaign assets.

Actually, things can be started much before. AI can predict customer buying behavior and recommend features for your upcoming products. It helps to create the branding strategy. AI also helps in finding new channels to advertise your new products.

Visual Branding in the Age of AI

The best thing AI can bring to your visual branding is consistency. When properly trained, AI can adhere to brand guidelines better than human designers. But, that doesn’t mean it is replacing the designer team. 

Rather, applying AI tools will help designers be more flexible and creative for an efficient brand strategy.

But don’t limit AI use to our curted areas only. There could be many more depending on the circumstances of your marketing and advertising activities. Get benefits as much as you can.

Let’s learn from the below AI marketing examples, how AI can be used in marketing

Examples of AI in Today’s Marketing

There are thousands of examples of implementing AI in marketing campaigns that have seen success. You will see many examples in every industry. Now, we are going to highlight 3 examples to better understand your on marketing at the age of AI.

Volkswagen

Angewandte Methode: Prädiktive Analyse

AI Marketing Outcome: Umsatzsteigerung um 20% bei Volkswagen-Händlern.

Volkswagen is a pioneer in using AI in the automobile industry. Since 2013, an expert team has been working in the Data Lab in Munich to implement AI in various aspects. And, as a part of this, their marketing team takes the help of Predictive Analysis to forecast the customer buying decision.

They use AI to analyze data including economic development, household income, consumer preferences, model availability, and pricing. By eliminating their hired marketing agency, they worked on their marketing campaign independently with the support of data. This initiative resulted in an increase of 20% in sales by their dealership.

Starbucks

Angewandte Methode: AI Voice Search (Amazon’s Alexa)

AI Marketing Outcome: Erreichen Sie 31,2 Millionen Mobilfunkkunden.

Starbucks has successfully taken the advantage of growing voice search trend. Considering their large number of adult consumers, they implemented an AI voice-powered barista service in their “My Starbucks Barista’ mobile app.

Ihr Ziel bestand darin, den Kunden die Flexibilität zu geben, individuelle Bestellungen aufzugeben und Abholorte per Sprache oder Chatbot festzulegen. Mit der Unterstützung von Amazons Alexa konnten sie 31,2 Millionen Mobilfunkkunden erreichen.

And, the good thing is Starbucks is still trying to harness the power of AI for the betterment of customer service. They newly introduced a new AI-based innovation “AI-powered Mastrena II espresso makers” to bring consistency to the coffee-making process.

Netflix

Angewandte Methode: Personalisierung

AI Marketing Outcome: 80% der Showbesuche basieren auf persönlichen Empfehlungen.

Netflix ist die weltweit größte Plattform für Unterhaltungsinhalte. Aber die Leute abonnieren nicht nur, um alle Arten von Inhalten anzusehen. Verschiedene Benutzer haben ihre individuellen Vorlieben und möchten nicht in eine Masse springen.

For this reason, Netflix tried to give a personalized user experience. They utilize an AI-driven machine learning technology to show content based on individual choices. This technology works with the historical data of existing subscribers watching. It helps them to create a viewer persona, which helps them to develop personalized experiences for individual users. 

Diese Bemühungen haben positive Auswirkungen: 80% der Sendungen werden aufgrund einer persönlichen Empfehlung angesehen.

Zu dir hinüber!

Jetzt ist es an der Zeit, Ihre Marketingstrategie mithilfe von KI zu überdenken. Aber es stimmt auch, dass nicht alles so ausreicht wie die Lehrbuchbeispiele. 

You will find hurdles while taking your marketing in the age of AI. We have to understand this AI is still in the development process. However, human hands can help you overcome all the challenges.