How to Optimize Content for NLP & Get Higher Rankings Quicker

Ever wondered why some content pieces rank higher on SERPs (1st Page) while others struggle to break through? Surely, these content pieces nailed certain factors that helped them rank higher & drive organic traffic.

One of the many factors that contribute to ranking a content piece higher is Google’s use of NLP. Now, ask yourself if you prioritize NLP in your SEO effort. With NLP, Google can better understand what users aim for when searching for a particular term, and it displays relevant results accordingly.

In this blog post, we’ll dive into how to optimize content for NLP, boost search visibility, and ultimately climb to the top of Google rankings.

So, let’s now begin!   

What is NLP for SEO?

In the context of SEO, NLP helps search engines better understand the meaning behind the search queries and web content. It enhances the relevance of your webpages for the chosen keywords. 

NLP allows Google to interpret the meaning of text, extract relevant information, and understand the connections between words, phrases, and topics. 

For example, NLP helps Google discover that a search for “baseball bat” refers to the equipment used to play baseball, not anything related to animals, thus providing the right results.

Additionally, NLP has a critical role in Google results, such as featured snippets. Google uses NLP to extract specific information from web pages to answer users’ questions directly. 

Overall, prioritizing NLP in SEO improves the searcher’s experience and ensures your website effectively reaches the target audience.

How to Optimize Content for NLP

Now that you understand how NLP impacts SEO, here’s how you can apply it directly to your content strategy:

Always Think About the Search Intent

Før writing your content, always ask yourself this question, “What is the user really looking for?” Are they seeking information, a product, or a solution to a problem? 

Your content must align with the intent of the searcher. Here are the different types of user intent.

Intent Type	What It Means	Eksempel
Informational (I)	The user wants to learn something or get information.	“How to start a keto diet”
Navigational (N)	The user is trying to reach a specific website or page.	“Netflix login”
Commercial (C)	The user is researching different products or services before making a decision.	“Best food for keto diet”
Transactional (T)	The user is ready to make a purchase or take an action.	“Get started with Keto diet”

Gather NLP keywords

NLP helps Google retrieve relevant and accurate results. This is why you should gather all the NLP keywords of your primary target keyword to improve your NLP analysis score and ensure that higher chance of being chosen for a featured snippet. 

GetGenie has that feature. It is done by simply analyzing your focus keyword, and the tool will provide the NLP keywords with search volume and competition level.

The tool also allows you to examine each NLP keyword to see the cost per click (CPC), the search volume trend, and Google trend. These factors also determine if the NLP keyword would help you achieve your goal. 

Write Your Content in the Simplest and Logical Way

When writing your content, don’t use words that are hard to understand by your audience and algorithms. 

Here are some tips to have clear language content:

• Split long sentences into short and easy ones.
• Use simple, familiar words instead of technical jargon.
• Aim for clear and concise language.
• Use active voice and avoid redundancy.
• Provide samples and visuals. 
• Apply your main target keyword, NLP keywords, semantic keywords & related keywords naturally.

Additionally, use structured formatting by grouping related information into different subheadings to have a clear context. You can use an AI writing tool to assist you with your content as well. If you use GetGenie’s Blog Wizard template, it will generate well-structured content for you in no time.

The tool has a built-in plagiarism, grammar, and spelling checker, so you don’t have to worry if your content complies with grammar, spelling, and plagiarism.

Use semantic and related keywords naturally

Hvornår optimering af indhold with NLP in mind, incorporate semantic and related terms. Add them to your content naturally. NLP models like BERT and MUM are also trained to understand the context and meaning behind the individual keywords rather than just matching exact phrases.

That means stuffing your content with the same keyword doesn’t work effectively. It might even affect your ranking in the SERPs. Instead, creating content that reads naturally and addresses the user’s intent is now crucial for good search performance.

This is where semantic and related keywords come in. These are words or phrases that are logically or conceptually related to your primary keyword. 

Eksempel:

Main keyword: “Coffee”

Related keywords: coffee beans, espresso, caffeine, brewing techniques

Now, here’s the most interesting part. Searchiing for related keywords and semantic keywords are really easy. Just like looking for NLP keywords, GetGenie also provides the related and semantic keywords for your target keyword. 

Having related keywords or semantic keywords added naturally increases topical authority. 

Structure content with clear headings and logical flow

NLP algorithms analyze content in terms of hierarchical structure, contextual relationships, og semantic clarity. Organized content with clear headings and logical progression boosts your chances of being in a better position. 

Add your subheadings in a way that they support your title or main heading. Additionally, the sequence of subheadings should be in a way that complements and does not confuse your readers about what you really want to convey to them.

Here are some best practices you can apply:

• Use descriptive headings (H2, H3, H4, etc) that include relevant keywords without keyword stuffing.
• Break up content into digestible sections with bullet points, numbered lists, and short paragraphs.
• Start with broader concepts, then go into specifics.
• Incorporate semantic relationships between sections. For example, following “What is NLP for SEO?” with “How to Optimize Content Focusing on NLP.”

Cover topics comprehensively

NLP also evaluates how deeply and effectively your content answers the user’s query. NLP algorithms determine the relevance of your content by analyzing the depth of your content. This includes:

• Subtopics and related concepts
• Entity mentions (people, places, tools, terms)
• Answering common questions
• Semantic relationships between ideas
  

For example, if you’re writing about keto diet, Google NLP expects to see related ideas like Keto-friendly foods and meal plans, Macronutrient breakdown (fats, proteins, carbs), and health benefits and potential risks. 

Address Your Audience’s Questions

Structure your content in a way that answers specific questions clearly. This is because users often search using question-style keywords. 

Now, to ensure that your content addresses your audience’s questions, find the questions from the Folk spørger også section.

By optimizing your content using natural, conversational language while addressing common users’ queries, you will have much higher chances of being selected by search engines for featured snippets. 

Example of How NLP is Used in SEO

NLP influences various aspects of SEO, from how search engines interpret content to how they rank it. Here are some of the key areas where NLP is applied:

Determining the Search Intent of Queries 

Google uses its neural matching system to connect search queries with relevant web pages even if the words differ. Google not only focuses on a specific keyword, but emphasizes the intent behind the search.

For example, when looking for the answer to“best time for diet” in Google, the phrase relates to a specific number of hours. 

This neural matching ensures that the appropriate results are delivered to the searchers.

Keywords Analysis and Content Optimization

With NLP, keyword analysis is not just about finding the exact-match phrases. Google also now considers related terms and semantic keywords. 

For instance, you want to see what other keywords to use in your content with a primary target keyword, “food for obese person.” Now, you will notice that Google provides different related phrases that are not exactly the same as your query.

Semantic Understanding

NLP in SEO aids in semantic analysis. It helps search engines understand the context and meaning behind words. Search engines connect the ideas and topics related to the search, even if they are not explicitly stated. This enhances topical relevance and makes the content visible in a wider range of relevant queries. 

For example, if you are searching for “keto diet,” search engines can recognize its connection to food types to eat and display all relevant results.

AI Overview

Because of NLP, Google can extract concise answers from pages and display them in the AI overview. Also, Google extracts information from structured content with clear answers to specific questions. 

Afslutter

Natural Language Processing is taking SEO to a different level. Don’t solely focus on your target keywords; instead, prioritize intent, clarity, and semantic relevance. 

By understanding and applying NLP principles, you can create content that truly echoes with both your readers and search engines. It can help you boost your visibility in SERPs.

Make NLP an integral part of your SEO strategy!