Top 10 Generative Engine Optimization Tools
Appearing in AI-generated answers has become a new metric of visibility. Users are increasingly favoring answers and responses from tools like Google AI Overview, ChatGPT, Perplexity, Claude, Bing Chat, etc.
For marketers and SEO professionals, this raises a pressing question: How do we ensure our content is featured in those AI-generated answers?
I’ll discuss why old-school SEO tools are struggling to keep up and what features to look for in new AI SEO platforms. Most importantly, you’ll get a countdown of the top 10 Generative Engine Optimization tools (or GEO tools) to help you boost your search visibility.
Hurtigt overblik
GEO is optimizing your content so it appears in the answers generated by AI platforms like ChatGPT, Claude, Gemini, etc. To do that you need GEO tools that help in AI citation tracking, prompt-level analysis, content recommendations for AI, and search optimization AI features.
➡️ Semrush AIO – integrated AI search visibility in its well-known all-round SEO platform.
➡️ Goodie AI – offers in-depth monitoring, content optimization, and attribution, all in one place
➡️ AthenaHQ – dedicated GEO platform that offers strong monitoring and analytics
➡️ Ahrefs Brand Radar – helps you track your brand’s visibility in LLMs along with benchmarking
➡️ GetGenie – offers NLP-driven optimization needed to get AI mentions
➡️ Profound – provides a 360° view of how your brand appears in conversational search queries
➡️ Scrunch AI – focuses on content optimization for AI readability and citation potential
➡️ Peec AI – for SMBSs needing straightforward and budget-friendly approach to AI search tracking
Marketing teams need to increase the KPIs they track to include GEO metrics
What is GEO? Why Does It Matter in the Age of AI?
Generative Engine Optimization (GEO) is the process of optimizing your content so it appears in the answers generated by AI platforms like ChatGPT, Claude, Gemini, etc. GEO helps your brand or content get cited by AI when it answers user questions.
Users are shifting dramatically toward conversational search. ChatGPT reached 100 million users in a record two months after its release in 2023. And it was just the icing on the cake then.
If you look at the recent ChatGPT traffic and engagement performance, per Semrush, it has been over 5 billion users each month since August 2025!
What’s more, Google is now showing AI-overview answers for billions of searches. So, instead of clicking multiple links, people are letting AI assistants “do the research” and deliver a single composite answer.
For instance, if you search “AI Automation Tool”, Google will show an AI Overview listing names of AI tools with short descriptions and a citation to the right of the text. That is where you would want your brand to be named, if you are an AI tool creator.
The stats and user search behaviors testify to why getting LLM citation and GEO are important. If your content isn’t part of those AI responses, your brand could be invisible to a growing segment of searchers.
And as marketers, you need the right tool to measure your GEO performance across the web.
Why Are Traditional SEO Tools Failing in the Generative Engine Era?
Traditional SEO tools like Google Search Console, keyword trackers, rank checkers, etc., are excellent for monitoring clicks, rankings, and backlinks. But these weren’t built for GEO. The traditional SEO tools won’t alert you if your competitor is being cited or mentioned by ChatGPT more often than you. Or if an AI answer contains incorrect info about your brand.
If your keyword is “AI Automation Tool” then traditional SEO too will list entries based on user intent, impression, and clicks. Which would only be an estimate of what users are searching for.
This gap has opened the floodgates for GEO tools to take center stage. And the traditional tools are getting less preference. GEO tools focus on things like AI citation tracking, prompt-level analysis, content recommendations for AI, and search optimization AI features.
Traditional SEO vs GEO
GEO is more of an evolution of SEO rather than a replacement. SEO fundamentals still help with GEO. And marketers are augmenting their workflows with AI-focused SEO.
So how does GEO differ from SEO? Let’s look at the table below to understand.
| Dimension | Traditional SEO | Generative Engine Optimization |
| Primary goal | Rank higher on SERPs and drive clicks | Be included/cited in AI-generated answers |
| Outcome | Lists of links (blue links, featured snippets) | Conversational answers with citations/mentions |
| Success metric | Rankings, organic traffic, CTR, conversions | AI citation count, AI share-of-voice, prompt-level presence, accuracy/sentiment of mentions |
| Core tactics | Keyword research, on-page SEO, technical SEO, link building | Structure content for AI parsing (Q&A, facts), schema/structured data, entity & topical authority, monitor & correct AI outputs |
| Optimization target | Search engine ranking algorithms | LLMs/answer engines (ChatGPT, Gemini/SGE, Bing Copilot, Claude, Perplexity) |
| Tracking & analytics | Rank trackers, GSC, GA4, backlink monitors | AI visibility dashboards, prompt SOV, AI citation previews, sentiment/misinformation flags |
| Content type | Comprehensive articles optimized for SERP intent | Answer-friendly sections (concise definitions, stats, FAQs), consistent facts that AIs can quote |
| Konkurrent Analyse | SERP competitors for keywords | Answer competitors in AI responses; sources AIs prefer to cite |
| Risk if ignored | Lower rankings/traffic loss | Not included in LLM citations |
| Examples | Analytics and findings from search volumes, impressions, rankings, etc. in Google, Bing, etc. | Mentions or citations in ChatGPT, Google AI Overviews, Gemini, etc. |
Key Factors to Look for When Choosing a GEO Tool
Before you start using a GEO tool, keep some factors in mind to choose one. But not all tools offer the same benefits. Some focus on tracking mentions, others on content optimization. And there are others extending technical fixes.
Here are key factors and features to consider when evaluating GEO tools for your needs
Optimization depths
Check how deep the tool optimizes for generative engines. Does it just track basic mentions, or can it analyze prompt-level performance? And also give you a detailed breakdown of where you appear?
The best tools offer all-round visibility across top AI models like ChatGPT, Google/Bard, Bing, Claude, Perplexity, etc. And these even drill down to specific questions or prompts. Look for tools that provide prompt-level rankings or LLM visibility audits, not just mere stats.
Actionability
You need actionable insights via data to optimize content for LLM. Top GEO platforms present detailed dashboards and also suggest what to do next. Look for features like recommendation engines or “action centers” that translate AI visibility data into concrete advice.
Content performance tracking
A good tool should monitor how your content is performing in the AI context. This includes tracking AI citations over time, monitoring if your content is being used accurately, and possibly linking those to traffic or conversions.
For example, tools like Clearscope now let you see which of your pages are being cited by AI and show previews of how they’re used. Other platforms provide share-of-voice charts for AI results or trends in AI-driven traffic.
Keyword intelligence
AI search is more about intent and context than exact keywords. But a strong tool with GEO should include advanced søgeordsforskning or topic discovery components that help you find content gaps.
This means finding out trending questions people ask AI (e.g., through analyzing People Also Ask or through AI query logs) or doing entity research to see how AI connects concepts. Some GEO-supported platforms integrate traditional keyword research tools with AI to suggest content automation ideas
Custom GEO Recommendations
The tool should support multiple projects and custom reports. It will help when you scale or need to customize. Custom GEO recommendations (like being able to input your unique prompts or competitors to track) can tailor the insights to your situation.
Plus, check the pricing model for scalability. Ensure pricier plans significantly increase features like number of tracked prompts, content optimizations, or user seats.
Comparative Summary Table of the Top 10 Tools
| Værktøjsnavn | Optimization Depth | Actionability | Custom GEO Recs | Content Performance Tracking | Keyword Intelligence |
| GetGenie | High | High | Moderate | Moderate | High |
| Semrush AIO | High | High | Moderate | High | High |
| Goodie AI | High | High | High | High | High |
| AthenaHQ | High | High | Moderate | High | Moderate |
| Ahrefs Brand Radar | Moderate | Moderate | Moderate | High | High |
| Profound | High | High | High | High | Moderate |
| Scrunch AI | High | High | High | Moderate | Moderate |
| Peec AI | Moderate | Low | Low | Moderate | Moderate |
| SearchAtlas | High | High | High | Moderate | Moderate |
| Clearscope | Moderate | High | Moderate | High | Moderate |
Top 10 GEO Tools
Semrush AIO
The popular SEO tool, Semrush, has integrated AI search visibility into its all-in-one platform. The feature, known as Semrush Enterprise AIO, monitors where your brand is mentioned by ChatGPT, Google’s AI results, Claude, etc. Plus, it provides analytics on share of voice and sentiment.
Semrush's AI Visibility Toolkit gives strategic recommendations based on the AI data. It suggests content or product positioning changes to better align with what LLMs want.
Bedst til: Seasoned SEO teams and existing users of Semrush for in-depth GEO insights.
| Key GEO Features: |
| AI visibility of brand by monitoring relevant mentions and citations, and filter by platform, source, or intentPrompt-level tracking for real user prompts and see if your brand is part of the answersSentiment analysis to check if AI mentions you positively or negativelyAI Brand Narrative Tracking to track how AI platforms present you against your competitors with strategic recommendations to improve position.Customizable reportsContent Toolkit for creating optimized, data-backed content |
| Fordele | Ulemper |
| Traditional SEO + GEO in one dashboard Contains one of the largest data sets for real AI search queriesProvides recommendations and alertsEnterprise support and customizationGood number of GEO metrics | Costly. Most GEO tracking features come with enterprise level pricing. AI insights and GEO still a subsidiary features.Insights more tilted for Google AI overviews and online AI queries |
Prissætning
(Freemium for basic features plus 7-day free trial included; AI visibility package priced separately)
| SEO Classic Plans | ||
| Pro | Guru | Forretning |
| $139.95/month | $249.95/month | $499.95/month |
| AI Visibility Plans | ||
| Base = $99/mo per domain (with multiple add-on options) | ||
Goodie AI
Det tool lets brands track and boost visibility across many AI platforms. These include ChatGPT, Perplexity, Gemini, Claude, Google AI Overview, Grok, Rufus, Meta AI, and Microsoft Copilot. It offers in-depth monitoring, content optimization, and attribution, all in one place.
Goodie also has a built-in AI Content Writer specifically for GEO, which helps you generate AI-friendly content.
Bedst til: Mid-market to enterprise-level brands and SEO agencies that are fully focused on GEO and AIO.
| Key GEO Features: |
| AI Visibility Monitoring dashboard to track brand mentions and position across various AI search enginesAI Citation Monitoring to identify which sources AI is citing for topics related to you Sentiment analysis for gap analysis and ensuring AI isn’t telling the wrong story about your brandAI Shopping Tracking that monitors how your products show up in AI-driven shopping recommendationsGEO Optimization Hub that provides actionable recommendations, powered by “multi-agent” AI systems. |
| Fordele | Ulemper |
| Most feature-complete GEO toolIncludes all major generative AI platform Helps turns recommendations into actionable insightsGEO content writer for AI-optimized contentOffers useful metrics to work on | High pricing Could be a bit complex for beginnersDoes not integrate traditional SEO featuresIntegration challenges due to being a relatively new tool (released in 2023) |
Prissætning
Currently offers custom pricing for businesses of different sizes. You need to get a demo for custom pricing.
AthenaHQ
AthenaHQ is a dedicated GEO platform that offers strong monitoring and analytics. The tool shows queries where you’re mentioned and also those where you’re absent. You will even learn how an AI platform portrays your brand via tone, context, etc.
Through its Action Center feature, you will receive recommendations to improve your AI visibility. It also provides geographical data, showing the regions you are mentioned in and in what quantity.
Bedst til: Marketing teams and SEO professionals at mid-to-large brands
| Key GEO Features: |
| Prompt Volume to track the prompts that actually matter to your brandAction Center to protect and improve your brand on AI searchShopify Integration GEO-optimized content and measure its impact on your revenueMonitoring dashboard to see all the generative queries related to your industry and whether your brand appeared |
| Fordele | Ulemper |
| High-quality recommendationsTracks multiple AI engines in one placeAction CenterComprehensive insights on competitor performance | No content creation featureDoes not support AI keyword researchLimited customization for various industriesHigh pricing |
Prissætning
(no free version)
| Self-Serve | Enterprise |
| $295+/month (limited to 8 LLM platforms) | Custom pricing |
Ahrefs Brand Radar
Known for its SEO expertise, Ahrefs is offering a feature for AI SEO and GEO, called Brand Radar. Ahrefs Brand Radar helps you track your brand’s visibility in LLMs. Despite being an add-on to the platform, the feature offers huge data sets to work on.
It also measures related metrics like search demand, which shows how many people search for your brand or related terms. And also web visibility, where you get traditional web mentions for context.
It also focuses on benchmarking. You get to compare your AI visibility to that of competitors, see your share of voice in AI answers, and find content gaps.
Bedst til: Current Ahrefs users and SEO specialists who want quick insights
| Key GEO Features: |
| AI Visibility dashboard with components of six major AI channelsTotal AI citation count for your brand across channelsBrand sentiment monitoringShare of voice to benchmark your brand against competitorsMarket Scope Filter to segment brand mentions by industry or category.110B keyword database to generate real questions/prompts |
| Fordele | Ulemper |
| Included with Lite plan, so no extra costs if you are already subscribedBenchmarking against competitorsReal-data based queriesHelps connect SEO with GEO | Limited insights. Not much depth. No direct, actionable recommendationsFocused solely on brand presence, not generic queriesOnly an add-on |
Prissætning
(no free version, part of all the plans)
| Lite | Standard | Fremskreden | Enterprise |
| $129/måned | $249/month | $449/month | $1,499/month(annual commitment mandatory) |
GetGenie
An AI SEO writing assistant for WordPress, GetGenie merges content creation, optimization, and SEO analysis in one tool. GetGenie helps you write and optimize content with AI directly in your WordPress editor, backed by SEO insights and keyword research.
The AI tool offers you on-page NLP-driven optimization needed to rank well and potentially get noticed by AI engines. You can also perform head-to-head konkurrentanalyse, find content gaps, and get in-depth SEO insights. All of which will help you get optimized for generative AI.
Bedst til: Content Marketers looking for optimized content and semantic keyword intelligence in quick time
| Key GEO Features: |
| Keyword research with semantic and NLP keyword suggestion37+ Templates for optimized content writing for both SEO and GEOOne-click Blog Wizard that saves time and effort in creating optimized blogsCompetitor analysis that finds content gaps and suggest content scoresSEO insights for detailed site performance and predictive analyticsVisual topical maps for keyword clustering that help in creating valuable content |
| Fordele | Ulemper |
| Combines AI content writing, keyword research, and SEO insights Create and edit content directly in WordPressHelps create topical authority via semantic keyword research SERP visualization helps understand head-to-head content gaps with competitors.Comparatively affordable pricing packages | Limited to WordPress onlyDoes not provide a full GEO strategyNeed more templates for optimized writing |
Prissætning
(Freemium with usage limits)
| Forret | Forfatter | Pro | Bureau |
| $9/måned | $17.10/month | $44.10/month | $89.10/month |
Profound
The tool provides a 360° view of how your brand appears in conversational search queries across major AI platforms. Profound‘s features include monitoring mentions, conversation analysis like the exact questions consumers ask AI, and seeing how AI crawlers interact with your site.
It also has Profound Actions, which combines multiple data sets to find high-impact content opportunities. It helps SEO agencies and marketers create GEO strategies, from insight to execution and evaluation.
Bedst til: Large enterprises and in-house SEO teams focus on AI LLM citations
| Key GEO Features: |
| Answer Engine Insights to monitor your brand mentions and visibility across all major AI search platforms.Conversation Explorer that gives you detailed insights about what users asks AI Agent Analytics for understanding exactly how AI crawlers interact with your websiteLets you see how products are showing up in ChatGPT ShoppingProfound Actions that turn AI insights into real improvements. Also creates briefs that will guide your team each step of the way. |
| Fordele | Ulemper |
| Very deep on analyticsProfound ActionsSentiment and true information trackingUser management and collaboration featuresTracks across search, social, and even shopping channels | High priceNot user-friendly lacks SEO and content featuresDoes not easily integrate with other platforms |
Prissætning
(no free version)
| Forret | Vækst | Agency Growth | Enterprise and Agency Enterprise |
| $99/måned | $399/month | $899/month | Custom packages |
Scrunch AI
Det her GEO tool focuses on content optimization for AI readability and citation potential. It makes sure AI systems interpret and cite your content correctly. The tool is more suited for bigger brands and larger enterprises.
A standout aspect of Scrunch is its attention to hallucination and misinformation. It catches instances where AI might be misinforming about your brand. So you can correct or adjust them in your content accordingly.
Bedst til: Large enterprises and seasoned brand marketers looking for brand governance
| Key GEO Features: |
| Real-time Visibility Monitoring AXP version, or a parallel version of your website for AI crawlersBrand presence breakdown by AI model/platformAutomatic misinformation detectionOptimization Hub for content recommendations |
| Fordele | Ulemper |
| Helps catch false or negative mentions fastFocus on recommending AI-friendly contentPredictive analytics for future issuesAXP version of websiteUser-friendly interface | High pricingFocused on enterprise-level featuresNo content creation featureToo much insights, not suited for beginners |
Prissætning
(7-day free trial available)
| Forret | Vækst | Enterprise and Agency Enterprise |
| $300/month | $500/month | Custom packages |
Peec
Peec AI is tailored for small-to-medium businesses and agencies. It offers a straightforward and budget-friendly approach to AI search tracking. It gives you valuable insights into how your content performs in the AI ecosystem without overwhelming you.
Though it’s comparatively simpler, you will get data on where your brand/content is mentioned, identifying which sources AI is citing you for information, and benchmarking your performance against competitors.
Bedst til: Small and mid-sized businesses, and marketing agencies on a budget
| Key GEO Features: |
| AI visibility metrics Source citation identificationBrand positions and sentiment trackingPrompt SetupCompetitor head-to-head analysisEasy integrations with other apps |
| Fordele | Ulemper |
| Affordable pricingEase of useKey metrics coverageDepth in insights of limited features | Limited featuresNo content suggestionLow sentiment analysisNot scalable or customizableSupport from other tools |
Prissætning
(Free trial available)
| Forret | Pro | Enterprise |
| €89/month | €199/month | €499 or more per month depending on need |
SearchAtlas
An AI-driven SEO platform, SearchAtlas, helps drive organisk trafik through a suite of advanced tools. This includes LLM visibility tracking, content automation (using “OTTO” SEO agents), technical SEO auditing, competitor analysis, etc.
It bridges the gap between traditional SEO and GEO by ensuring that the strategies you implement cover both. The one-click SEO agent called “OTTO” can automate many SEO tasks. This really helps agencies managing multiple sites/clients.
Bedst til: Agencies looking for a platform with all SEO & GEO features for many clients
| Key GEO Features: |
| OTTO SEO to improve content, build links, and fix technical issues with minimal inputAI and LLM Visibility TrackingContent Genius V3 for optimized AI content generationGBP Galactic for instant, automated reviews, updates, posts, and listingsPrompt SetupTopical Maps for content planningReport Builder that converts raw SEO data into white-label, client-ready reports |
| Fordele | Ulemper |
| All-in-one toolOTTO SEO agentFeatures built on Semantic SEOPricing for various businesses | Some features not too in-depthComplexity of use or learningLess industry integrations |
Prissætning
(Free trial for 7 days)
| Forret | Vækst | Pro | Enterprise |
| $99/måned | $199/måned | $399/month | Custom Quotes |
Clearscope
Clearscope er en content optimization platform that helps ensure your content is comprehensive, targeted, and ready-to-rank. It also monitors how your content is being cited or referenced by AI search engines.
The USP of Clearscope is its text editor interface, where you can input a keyword, and it gives you recommended terms to include, headings to cover, and a content grade based on top-ranking pages. The tool is useful for both SEO and GEO.
Bedst til: Content marketers, SEO content writers, and editorial teams
| Key GEO Features: |
| Optimize and Write features for NLP keywordsAI Cited Pages view for LLM monitoring Content Inventory module“Discover” feature to find topics or clusters to target beyond single keywordLocalize and Linking features for multilingual content |
| Fordele | Ulemper |
| Content optimization suggestionsAI search integrationClean, intuitive interfaceIntegration with tools like Google Docs | Limited competitor data analysisHigh pricingLimited to on-page SEO focus |
Prissætning
(No free trial)
| Essentials | Forretning | Enterprise |
| $129/måned | $399/month | Custom Pricing |
What GEO Metrics Should Marketing Teams Track in 2025?
Marketing teams need to increase the KPIs they track to include GEO metrics. Not just traditional SEO metrics. To get the best insights, check out the key metrics in the image below to understand your content’s visibility in AI-powered search results.
Opsummering
Generative Engine Optimization (GEO) is the strategy now to ensure your brand stays visible when AI is answering questions. Online searches have two audiences now: traditional search algorithms and AI models.
Choosing the right tool (or mix of tools) depends on your specific needs. Whether you’re focused on content, technical SEO, brand monitoring, or enterprise-scale actionability. But whichever tools you adopt, GEO tools and metrics should become part of your SEO workflow.
I hope the above list helps you select the optimal tool for your GEO needs. And let your brand and content become the LLM choice!
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