Hur man utför konkurrentanalys för innehållsmarknadsföring

Have you wondered why your competitors are staying ahead more than your website? Well! They have tactics that you might be lacking. It’s not too late for you to outdo them! 

Let’s talk about strategy! And that strategy is to analyze the competitors so you could fill what’s missing in your website and determine their strengths, weaknesses, and opportunities.

Join us as we uncover the secrets on how to perform competitor analysis for content marketing successfully. So, let’s get started.

Overview of Competitor Analysis

Let’s first know what competitive analysis is and why you should conduct a content analysis of your competitor.

What is a Competitive Content Analysis?

A competitive content analysis is a strategic process that involves evaluating the content marketing strategies of your competitors. This analysis helps you identify the following:

• Strengths, 
• Weaknesses, 
• Opportunities, and 
• Threats 

Many call them SWOT. By identifying content trends from competitors, you can refine your own content strategy to gain a competitive edge.

Why Should You Do a Competitor Content Analysis?

Here are some reasons why you should do a competitor content quality assessment:

• Identify Gaps: Discover untapped opportunities that your competitors may be missing.
• Benchmark Your Performance: Compare your content’s performance metrics to industry standards.
• Optimize Your Content Strategy: Remodel your content strategy based on the result of your analysis.
• Stay Ahead of the Curve: Anticipate industry trends and adapt your strategy accordingly.

How to Perform Competitor Analysis for Content Marketing [Single Method: GetGenie]

Now, here’s the most exciting part. In this section, we’ll teach you the competitor content analysis techniques using one simple method. And that is through GetGenie.

With GetGenie, analyzing competitor keywords and conducting competitor content gap analysis is so easy. But, how can you really create your content marketing strategy with competitor insights using GetGenie? 

Now worries! We’ll not hold you from finding and building content strategy from competitor data.

Step 1: Create a New Post:

In your WordPress website, open a new post and look for the “Skriv för mig” button at the top of your editor screen.

You will see different templates at the right hand corner of your screen. Select “Bloggguiden” template. After you select the template,  enter the seed keyword or the focus keyword of your content. For example, the best AI for writing. 

Then, make sure to enable the SEO-läge for better search engine optimization.

Step 2: Do Competitor Analysis Based on the Seed Keyword:

Determining your competitors and analyzing their performance are always based on the seed keyword you entered. In this section, we’ll be determining the competitors who are ranking for the best AI for writing. 

Klicka på Analysera nyckelord button as shown in the image above. You will be directed to a result page showing the search volume, the competition level, and CPC of the keyword. You can also determine the search volume and Google trends. The result will also give you the related keywords which you can use to your content.

However, the process doesn’t end there. Your goal is to analyze your competitors. To do that, go to the “Konkurrent” tab to fetch the data. After a few minutes, you will see a long list of competitors ranking for your keyword. 

Klicka på "More Content” to see what the structure of each blog looks like. 

Now, your next job is to examine the competitor’s blog and identify the gaps for your advancement in the SERP.

If you want to incorporate frequently asked questions in your content marketing strategy, you can go to the Questions Asked tab.

Here’s another tip to ensure that you can outdo your competitor – write your whole blog content using GetGenie and assess it with your analysis findings.

Why so?

It is because GetGenie is fully equipped with features to rank your content in Google search engine. Here are the features that might shock you:

• The generated content consists of relevant keywords based on the trend data, search volume, competitiveness, CPC, and even untapped keywords from Google. 
• Content is 100% SEO optimized because it uses competitor keyword ranking insights based on competitor content performance evaluation and competitor topic analysis.
• GetGenie has a built-in content score feature powered by predictive AI tech. 
• Generate better content than the competitors because GetGenie conducts a head-to-head analysis with your competitors identifying the gaps using SERP visualization.

Vanliga frågor

Main Takeaways

Competitive content analysis is a crucial component of a successful content marketing strategy. And to stay ahead in the game, make sure that you understand and pinpoint the strengths and weaknesses of your competitors. 

When analyzing competitor SEO strategies, try using GetGenie. This AI tool highlights your competitors’ top-performing keywords, giving you targets to outrank them. Plus, GetGenie uncovers profitable keywords they’ve missed, helping you seize untapped opportunities.

So, regularly monitor your competitors and adapt your strategy and prepare a competitive analysis checklist so that it is easier for you to do the job.