Best Rank Tracking Tools You Must Try in 2025

Accurately tracking your website’s search rankings is essential for any successful SEO strategy. With numerous rank tracking tools available, finding the best rank tracking tools fit for your needs can be challenging. Whether you’re an SEO professional seeking comprehensive insights, an agency looking for smooth integrations, or a budget-conscious marketer looking for a cost-effective solution, selecting the right rank tracking tool is crucial. 

Here, I’ll provide an in-depth technical comparison of eight leading SEO rank tracking tools in 2025—SEMRush, Ahrefs, AccuRanker, Mangools SERPWatcher, SE Ranking, Google Search Console, SEOmonitor, and Moz Pro, highlighting their useful features and strengths.

What is rank tracking?

Rank tracking is the act of regularly monitoring the SERP positions of your website’s pages & keywords. 

The process shows you:

• Where your content currently ranks in search results.

• Changes in ranking over time.

• Competitor performance and how your site compares with them.

Through rank tracker tools, you can identify upward or downward trends in your site’s visibility. Also, you can identify keywords where you’re close to ranking highly, giving you a clear picture or gaps for analysis & improvement. Plus, using insights gained from data, you can refresh or improve underperforming content, boosting its reach.

Now that you know how the best rank tracking tools work, let’s find out about the top ones and their usage. 

8 Best rank tracking tools Summary table

Here’s a comparison table summarizing the key aspects of each SEO Rank Tracking Tool:

道具	最適な用途	コア機能	Search Engines Supported	アップデート	価格設定	無料トライアル	Ideal User
SEMRush	Best Overall	All-in-one SEO Suite, Visibility Metrics, Keyword Cannibalization Detection	Google, Bing, Baidu	Daily	$139.95 – $499.95/month	Yes (7 days)	Professionals needing all-in-one comprehensive suite
アーレフス	Best for Keyword Analysis	Keyword & Backlink Analysis, Share of Voice, Competitor Tracking	Google, YouTube	Weekly/Daily (higher tier)	$29 – $999/month	いいえ	Content-focused SEOs, Competitor Analysis specialists
AccuRanker	Best for Integrations	Real-time Rank Tracking, Share of Voice, Robust Integrations	Google, Bing, YouTube, Baidu	Daily, On-Demand	Starts at $116/month (1,000 keywords)	Yes (14 days)	Agencies, Enterprises using external dashboards/integrations
Mangools SERPWatcher	Quick View of Overall Ranking	Performance Index, Ease of Use, Daily Updates	グーグル	Daily	$29 – $129/month	Yes (7 days)	Small businesses, Freelancers, Quick Insights Seekers
SE Ranking	Most Budget-friendly All-in-One	Rank Tracking, Visibility Score, Traffic Forecast, Flexible Pricing	Google, Bing, Yahoo, YouTube	Daily, Weekly (optional)	$65 – $259/month (flexible based on frequency/keywords)	Yes (14 days)	Small agencies, budget-conscious SEOs
Googleサーチコンソール	Best Free Rank Tracker	Native Google Data, Impressions, Clicks, Average Rank	グーグル	Daily (1-2 days delay)	無料	N/A (always free)	All SEOs, beginners, budget-conscious users
SEOmonitor	Tracking Rank Over Time & Forecasting	Rank Forecasting, Share of Clicks, Search Intent Analysis	グーグル	Daily	€240/month (3,000 keywords)	Yes (14 days)	Agencies needing forecasting and detailed analysis
モズプロ	Advanced Rank Tracking	Multi-Engine Tracking, Domain/Page Authority Integration, Alerts & Insights	Google, Bing, Yahoo	Daily	$79 – $299/month	Yes (30 days)	Advanced SEOs needing multi-engine tracking and integrated metrics

8 Best rank tracking tools 

SEMRush (Best Overall)

Semrush is an all-in-one SEO platform for rank tracking, keyword research, competitor analysis, and more.  Its Position Tracking feature enables SEO professionals to monitor keyword rankings on a daily basis across multiple search engines.

This makes SEMrush an excellent solution for tracking search performance while also providing context like traffic estimates and SERP features for each keyword.

主な特徴:

• Semrush’s Position Tracking dashboard provides daily updates on keyword positions along with metrics like “Visibility %,” “Estimated Traffic,” and “Average Position” for each tracked keyword​. 
• Daily Rank Tracking: Track up to 500 keywords (in the Pro plan) with daily updates on their Google rankings, including visibility trends and position changes​
  .
• Estimated Traffic & Visibility: Unique metrics like Estimated Traffic for each keyword help gauge how much traffic a ranking might bring​. A Visibility % score indicates the overall share of voice your tracked keywords have in the SERPs.
  
• Ranking Distribution & Cannibalization Reports: SEMrush breaks down what fraction of your keywords rank in the top 3, top 10, etc., and it alerts you to keyword cannibalization issues (multiple pages competing for the same term)​. It can also identify featured snippet opportunities for your site​.
  

価格設定:

Pro – $139.95/month: Track up to 500 keywords and manage 5 projects (websites) with daily updates​. Includes core SEO tools (rank tracking, keyword research, site audit, etc.) suitable for freelancers or small teams.

Guru – $249.95/month: Track up to 1,500 keywords and manage 15 projects​. Adds content marketing tools and historical data geared toward growing agencies or in-house teams.

Business – $499.95/month: Track up to 5,000 keywords and 40 projects​. Designed for large agencies and enterprises, with API access and share of voice reporting.

また、 SEMrush offers a limited free plan and a 7-day free trial for new users. Annual subscriptions come at a discount (about 16% off)​.

Ahrefs (Best for Keyword Analysis)

Ahrefs is known for its powerful キーワード調査 and backlink analysis capabilities. It includes a Rank Tracker tool that lets you monitor your website’s Google search rankings over time. Though by default it updates rankings weekly (daily updates require a higher tier). 

主な特徴:

• Keyword Position Monitoring: Ahrefs Rank Tracker lets you track keyword rankings for your site on Google (and other search engines like YouTube) across desktop and mobile. It reports on SERPの特徴 (e.g. if you own a featured snippet or local pack) and shows whether your ranking went up or down since the last check.
  
• Weekly or Daily Updates: By default, Ahrefs updates rankings weekly​. Daily updates are available on advanced plans or at additional cost, so you can tailor the update frequency based on your needs.
  
• Share of Voice & Position Distribution: Ahrefs provides a “Share of Voice” metric that estimates the percentage of total organic traffic your site gets for the tracked keywords. It also shows position distribution charts (how many keywords are in the top 3, top 10, etc.), giving a macro view of your ranking spread.
  
• Google Search Console Integration: You can integrate Google Search Console data into Ahrefs. This allows Ahrefs to incorporate additional metrics like impressions, clicks, and even Core Web Vitals alongside your ranking data, enriching your analysis.
  

価格設定:

Starter – $29/month: This is an Introductory plan launched in 2024 for light use​. Allows access to Rank Tracker (with a modest keyword limit) and core reports with a credit-based usage (100 credits/month)​

Lite – $129/month: Allows tracking ~750 keywords and includes basic access to all major tools (Rank Tracker, Site Explorer, Keywords Explorer, etc.)​. This plan is good for small businesses.

Standard – $249/month: Allows ~2,000 tracked keywords and adds advanced features like longer history (6 months), the ability to track daily updates, position history charts, and more user seats​. Popular with mid-size agencies and in-house teams.

Advanced – $499/month: Allows ~5,000 keywords and 2 years of history and includes full access to all features (including Batch Analysis, API access, etc.)​. Suitable for large agencies that need deep data exports and integrations.

Enterprise – $1499/month: サポート 10,000+ keywords and unlimited history, with customizable limits​
The software also has a free tier called Ahrefs Webmaster Tools (limited to site audit and backlink index for your own sites). Annual billing yields ~20% discount on the above prices.

AccuRanker (Best for Integrations)

AccuRanker is a specialized rank-tracking platform built for speed, accuracy, and scalability. Unlike all-in-one suites, AccuRanker’s primary focus is monitoring search rankings. It does this exceptionally well and fast, which is why it’s trusted by many agencies and enterprises​. 

It’s often praised for its on-demand refresh ability and robust integrations, allowing SEO professionals to plug ranking data into their broader analytics stack easily. If you need a dedicated rank tracker that plays nicely with other tools, AccuRanker is a top choice.

主な特徴:

• Daily & On-Demand Updates: The software provides daily ranking updates for all tracked keywords by default. In addition, it allows users to refresh rankings on demand at any time​. This means you can get near real-time data.
  
• Multi-Search-Engine Support: You can track keywords on Google (desktop and mobile), Bing, YouTube, and even Baidu (useful for international SEO)​. Few rank trackers support this range of search engines. You can also specify locations for local rank tracking, including city-level targeting.
  
• SERP Feature & Intent Analysis: AccuRanker identifies which SERP features are present and which ones you occupy. It also labels keywords with 検索意図 categories (e.g., informational, commercial) to help segment your rankings strategy​. Additionally, it offers a “Ranking Distribution” view to show how many keywords fall into the top 1, top 10, top 100, etc.​
  
• Share of Voice (SOV): The tool calculates the Share of Voice for your tracked keywords. This metric, combined with average rank そして traffic value per keyword, helps demonstrate the real impact of your rankings beyond just position.
  
• Competitor Tracking: AccuRanker lets you add competitors to your tracking profile. You can compare up to 10 competitor domains side-by-side with yours, seeing metrics like who has the most keywords in the top 3 or who gained/lost rankings​
  
  
• Integrations & API: It offers native integrations with Google Analytics, Google Search Console, Adobe Analytics, and Google Data Studio (Looker Studio)​. It also provides an API for pulling rank data into custom dashboards or reports. 

価格設定:

• Flexible Keyword-Based Pricing: AccuRanker’s pricing is based on number of keywords tracked rather than fixed feature bundles. Plans start at $116/month for 1,000 keywords tracked daily​. You can scale up to as many as 100,000 keywords (with custom pricing for very large volumes)​
  
• No Hard Feature Paywalls: All plans include the full feature set (unlimited domains, competitors, integrations, etc.); you’re mainly paying for the keyword capacity.
  
• 14-Day Free Trial: AccuRanker offers a 14-day free trial with no credit card required, so you can test its capabilities with your keywords​.

Mangools SERPWatcher (Best for a quick view of your overall ranking)

Mangools SERPWatcher is a user-friendly rank tracking tool that’s part of the affordable Mangools SEO suite. It’s designed to give you a quick, at-a-glance view of your overall SEO performance without overwhelming data. 

SERPWatcher’s intuitive interface and unique Performance Index metric make it easy to monitor how your keywords are doing over time​.

主な特徴:

• Performance Index: A standout metric is the Performance Index, which combines your keyword rankings and their search volumes into a single score (on a scale up to 100)​. This gives a quick sense of your site’s overall visibility trend
  
• Daily Updates & Alerts: The tool updates keyword rankings daily and can send you email alerts about significant changes. You can track rankings for specific locations (over 65,000 locations supported, including city-level targeting) and for desktop or mobile results​.
  
• Top Gainers/Losers: The solution helps automatically list the keywords that improved the most in rank and the ones that dropped the most since the last check​.
  
• Estimated Visits: For each tracked keyword, SERPWatcher shows an Estimated Visits per month figure (EV) based on its current ranking and search volume​. It’s a handy way to prioritize keywords by potential impact.
  
• Simple Setup & Tracking: Using SERPWatcher is straightforward: you enter your domain, select the country (and even city, if needed) and device, then input a list of keywords (or import them)​. The tool can start tracking up to 50 keywords instantly for free (on a trial or free account), making it very accessible. .
  
• Integration with Mangools Suite: SERPWatcher is one of five tools in the Mangools suite (along with KWFinder for keyword research, SERPChecker for SERP analysis, LinkMiner for backlinks, and SiteProfiler for SEO metrics)​.
  

価格設定: (Mangools pricing is for the whole suite, including SERPWatcher)

• Entry (Basic) – ~$24.50/month: Tracks up to 200 keywords daily (across all projects)​. Allows 5 simultaneous logins. あ great plan for a single website or a hobby project.
  
• Premium – ~$34.50/month: Tracks up to 700 keywords and increases usage limits across all Mangools tools​. This tier suits small agencies or professionals managing a few sites.
  
• Agency – ~$64.50/month: Tracks up to 1,500 keywords and offers unlimited simultaneous logins and extended features like in-depth competitor tracking​. Ideal for agencies or larger in-house teams that need to track many keywords and have multiple team members.
  
• Mangools offers a 7-day free trial (no credit card required)​. The Entry plan ($19.90/month annual) is one of the cheapest in the industry for rank tracking​.
  .

SE Ranking (Most Budget-friendly for all-in-one functions)

As an all-in-one SEO platform, SE Ranking offers a full suite of tools – from rank tracking to site auditing and keyword research – at a very budget-friendly price point. It’s often lauded for providing similar functionality to big-name tools at a fraction of the cost​. 

SE Ranking’s rank tracking, in particular, is reliable and flexible. You can track keywords on multiple search engines (Google, Bing, Yahoo, YouTube) with updates as frequently as daily​.

主な特徴:

• Multi-Engine, Multi-Location Tracking: SE Ranking supports tracking on Google, Yahoo, Bing, and even YouTube, with options for different locations and languages​. You can track how your site ranks globally or within a specific city’s search results.
  
• Daily Ranking Updates: SE Ranking checks keyword rankings daily by default (you can also choose alternate-day or weekly checks to reduce cost, thanks to its flexible pricing model). Daily tracking ensures you catch movements promptly, and SE Ranking will show historical charts (7 days, 30 days, etc.) to visualize trends.
  
• Search Visibility & Traffic Forecast: The platform computes a 検索の可視性 score (a percentage based on your rankings and their search volumes) to indicate how visible your site is for the tracked keywords​. It also provides a Traffic Forecast, an estimate of how much traffic you can receive given your current rankings​.
  
• Competitor Tracking: For each project, you can add competitor websites to monitor their rankings on the same keywords you track. SE Ranking will show side-by-side comparisons of your vs. competitor average positions and visibility.
  
• Detailed Analytics & Filters: You can filter tracked keywords by groups (tags), search engine, or even by specific SERP features. SE Ranking also highlights when a keyword enters or leaves the Top 10, Top 5, etc. 

の Ranking Distribution tool shows how many keywords fall in certain rank ranges (1-3, 4-10, 11-30, etc.), similar to other tools. It even flags potential cannibalization issues (multiple pages ranking for the same term).

価格設定:

• Essential – $65/month: Track up to 500 keywords daily (can be spread across unlimited projects)​. Includes 5 projects, 1 user seat, and core features like site audit (250k pages) and keyword research. 
• Pro – $119/month: Track up to 1,500–2,000 keywords daily (the exact limit can vary if you allocate some tracking to other search engines)​. Allows unlimited projects and 3 user accounts​. Increases limits on site audit (up to 500k pages) and adds features like a content marketing module.
• Business – $259/month: Track up to 3,500 keywords daily (higher tiers available for more keywords)​. Includes white-label reporting, API access, and 10 user seats, built for larger agencies and enterprises. This plan has the highest limits: e.g., 30 projects, 2500 keywords per project, and priority support.
  
• All plans come with a 14-day free trial (no credit card required) to test the platform​

Google Search Console (best free rank tracker tool)

Google Search Console (GSC) is a free web service provided by Google that helps you monitor your website’s presence in Google Search results. While not a traditional rank “tracker” in the sense of third-party tools, it effectively lets you track how your site ranks for various queries on Google over time.

GSC provides data directly from Google’s index, including which search queries your site appeared for, your average position for those queries, and how users interacted (clicks and impressions).

主な特徴:

• Performance Report – Query Rankings: The core of GSC’s rank tracking capability is the Performance report. It shows the search queries where your site appears, along with metrics for each query: Total Clicks, Total Impressions, Average Click-through Rate (CTR)、 そして 平均順位​. You can filter this data by page, country, device, and date to analyze how your rankings change over time or differ by segment.
  
• 16 Months of History: Search Console retains 16 months of historical data in the Performance report. This is useful for long-term trend analysis (e.g., comparing this month to the same month last year)..
  
  
• Coverage of All Ranking Keywords: Unlike manual rank trackers where you input specific keywords, GSC shows 任意のクエリ that got impressions for your site. This often reveals long-tail keywords you didn’t think to track. It’s excellent for uncovering new keywords that your site is starting to rank for, even on page 2 or 3.

価格設定: Google Search Console is a free rank tracker tool for anyone with a website.

SEOmonitor (best for tracking rank over time and forecasting)

SEOmonitor is an advanced SEO platform tailored for agencies and in-house teams that want to track rankings over time with great precision and forecast the impact of SEO efforts. It differentiates itself with an emphasis on measuring not just where you rank but what that means for your organic traffic and conversions in the future. 

SEOmonitor’s rank tracking is highly accurate, with daily desktop and mobile data for all your keywords, and it layers on insights like search intent and “share of clicks” to give context to your rankings​.

主な特徴:

• Daily 100-Position Rank Tracking: SEOmonitor checks your keyword rankings daily on both desktop and mobile, and it doesn’t just stop at the first page. It tracks each keyword across the top 100 search results​. This granularity is useful for spotting movements from, say, position 85 to 60 (which might be the early signs of an SEO improvement). ​
  
  
• Share of Clicks (Visibility): Instead of a simple visibility % metric, SEOmonitor estimates “share of clicks” – essentially, given the mix of SERP features present, what percentage of organic clicks available for a keyword are landing on your site​. This accounts for the fact that ranking #1 for a query with tons of ads and features yields fewer clicks than ranking #1 for a clean query.
  
• Keyword Forecasting and Scenario Modeling: A flagship feature is the SEO forecast. SEOmonitor can forecast the additional traffic (and even conversions or revenue) you could achieve by improving rankings for your keywords​. SEOmonitor determines the current conversion value of organic traffic, and it projects growth over 12 months.​

価格設定:

• Pro – $107/month: Includes tracking for 1,000 daily tracked keywords, all core features of the platform (rank tracking, keyword research, content audits, etc.), and SEO forecasting capabilities​.
  
• Agency – $313 + add-ons: The base price is the same for 3,000 keywords, but the Agency plan lets you add integrations like GA/GSC and offers unlimited user seats​.
  
• Enterprise – Custom Pricing: For needs beyond the standard (more keywords, dedicated infrastructure, custom feature requests), SEOmonitor offers custom plans​.
  
  All plans come with a 14-day free trial.

Moz Pro (Best for advanced rank tracking)

Moz Pro is a long-established all-in-one SEO suite that includes a solid rank tracking system as part of its offers. Moz’s Rank Tracker (formerly called Moz Analytics Rankings) provides daily updates on how your site and your tracked competitors rank on Google, Bing, and Yahoo​

Its advanced rank tracking derives from support for multiple search engines and its integration with Moz’s other SEO metrics (like Domain Authority and Page Authority) and crawling tools..

主な特徴:

• Daily Rank Updates: Moz checks rankings daily and updates your campaign data accordingly​.  You can get daily granularity, which aligns Moz with competitors in terms of refresh rate.
  
• Campaign-Based Dashboard: In Moz, you set up a Campaign for a website, where rank tracking is one component. The campaign dashboard correlates your ranking changes with other data, like site crawls (which detect on-site issues), link metrics, and traffic (if you connect Google Analytics).
  
• Competitor Comparison: Moz allows you to add competitors in your campaign, and it will show how you rank versus those competitors for your tracked keywords. It provides metrics like % of tracked keywords where you rank better than a competitor, etc.
  
• Alerts and Insights: Moz will send out alerts for significant ranking changes or milestones. For instance, if a keyword you track breaks into the top 10 for the first time, or if there’s an unusual drop, Moz can notify you. It also highlights “Top Movers” in your rankings within the interface.
  
• On-Page Grader Integration: An interesting “advanced” aspect of Moz is that its on-page optimization tool (Page Optimization/On-Page Grader) ties into rank tracking. You can target a keyword and page, get on-page SEO recommendations, implement them, and then see if that page’s ranking for the target keyword improves over time.
  

価格設定:

• Starter – $39/month (annual) or $49/month (monthly): The Starter plan lets 50 tracked keywords and 1 campaign​. It’s mainly for very small sites to get a taste of Moz’s keyword and link tools.
  
• Standard – $79/month (annual) or $99/month (monthly): Includes 300 tracked keywords and up to 3 campaigns (sites)​. Suited for a single site owner or a consultant with a couple of clients.
  
• Medium – $143/month (annual) or $179/month (monthly): Allows 1,500 keyword rankings and 10 campaigns​. This is Moz’s best value plan for most growing businesses or small agencies, 

• Large – $239/month (annual) or $299/month (monthly): Allows 3,000 keyword rankings and 25 campaigns​. Built for larger agencies or enterprises managing many sites.

All Moz Pro plans come with a 30-day free trial​.

まとめ

Selecting the right rank tracking tool ultimately depends on your specific SEO objectives, budget constraints, and the depth of analysis required. By carefully considering the detailed comparisons above, SEO professionals can confidently choose the optimal tool to drive their organic visibility and enhance their digital marketing performance in 2024 and beyond.