Product Description Generator

Why use the product description generator

Craft Compelling Product Descriptions with Ease

Our Product Description Generator makes it simple to create product descriptions that grab attention and drive sales. Just enter your product name and description.

Our AI technology will instantly generate a professional-quality product description highlighting your product's key features and benefits.

You'll get a persuasive product description you can confidently use in your ecommerce store or marketing materials in seconds.

The Product Description Generator does the hard work for you, so you can focus on other important parts of your business.

With just a few clicks, you’ll have a product description that captures interest and compels visitors to buy.

Generate Captivating Product Descriptions with Ease

This powerful product description generator takes the hard work out of crafting compelling copy.

Simply input your product details and it will output optimized descriptions designed to convert visitors into buyers.

The AI-powered generator creates unique descriptions every time, helping you avoid duplicate content penalties.

Plus, you can generate as many product descriptions as you need, making it easy to scale your ecommerce business.

Generate Descriptions That Stand Out

This Product Description Generator helps you craft descriptions that get noticed.

It provides templates and suggestions to create descriptions that highlight your product's key features and benefits. The tool generates unique descriptions tailored to your product so you don't have to start from scratch.

With just a few clicks, you can have a compelling product description that grabs attention and converts readers into buyers.

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Optimize product descriptions using best practices

Our free tool is great for brainstorming new ideas when you lack inspiration. But after using the tool, you may still want to mold the copy suggestions into language that fits your brand voice. Follow these best practices to polish your product descriptions into copy that drives conversions.  

Establish purchase intent

Keep your product description writing relevant to your target customer by focusing on the problems your product or service is solving for them. Map out why your potential customers would want to buy your product and how owning it will make their lives better or easier. 

Turn your features into benefits to explain why your product is better than what your competition offers. This could be features like using recyclable and ethically-sourced materials, for example. 

Once you address purchase intent, consider the words and phrases you should be using when addressing them.  

Define your voice 

After determining the “who,” it’s time to figure out how you are going to speak to your target audience. What tone of voice makes sense for your brand and your target audience? 

The best tone of voice is the one that’s most persuasive for your target audience. If you’re selling skateboards, try a tone that’s fun, relaxed, and includes jargon and lingo that young people use and identify with. If you’re selling medical products, your tone could be austere and professional but also empathetic. 

As you've already seen, our product description generator has multiple tone-of-voice options ‌you can change with just one click.  

Structure descriptions to make them scannable  

Formulate your description in a way that allows customers to quickly and easily understand what they’re buying. 

Organize the information in a way that is easy to digest. Use short sentences, headings, and bullet points to make the product description scannable. 

With that said, an easy-to-read product description doesn’t have to be short. If you’re selling technical products like computers or microchips, for example, buyers are going to want to see a long list of specs. 

Optimize descriptions for search engines

SEO is as important for product descriptions as it is for marketing copy, blog posts, product pages, and landing pages. Whether you are using Shopify, Amazon, or any other eCommerce platform, there are plenty of SEO plugins that can make optimization for improving your rankings fast and painless. 

Use tools like Ahrefs’ keyword generator to identify popular primary and secondary keywords for your product description. Plug those keywords in whenever possible, but be sure to use them naturally and avoid keyword stuffing, a practice Google frowns upon.

Perform split tests to see what works best 

Like any other marketing content, product descriptions can be A/B or split tested. You create two variants of your product description and test them side by side to see which one people respond to better. 

In A/B testing, you’re showing visitors one of two versions and observing their actions to see which product descriptions convert better. Qualaroo offers an excellent resource for setting up A/B testing and figuring out which tools to use. 

Product descriptions are great for A/B because there’s so much you can try out—the format and structure, the length, tone of voice, keywords, and more. But for the best results, you should be testing one factor at a time. With every new test, you’ll gain more insights into what combination of characteristics leads to the best conversion rates.